Social Media Optimization 2014: Twitter or Facebook?

SocialFish

But wise companies, organizations and businesses have no problem with utilizing the differing strengths of both Twitter and Facebook to round out their social media marketing strategy while appealing to users of either one or both. Guest post for SocialFish by Sarah Brooks.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. And do you take local context into consideration when creating Social Media content for your global brand?

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11 Thought-Provoking Guides to Content Marketing for 2014

Webbiquity SMM

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).

What is no longer working in social media: 2014 edition

SocialFish

What’s new in social media, and what is broken. At least quarterly, it’s a good idea to find out what’s no longer working in different parts of digital marketing, particularly in fast-moving areas like social. . Sometimes it feels like our social media efforts are failing.

Microvideo Will Dominate 2014

Waxing UnLyrical

Still, the use of Vine, and Instagram’s answer to it of 15 second videos, didn’t seem like something brands would be able to leverage quickly. Will Vine and Instagram videos be the preferred method for digital marketers in 2014? Twitter Google+ Microvideo Will Dominate 2014.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas .

NBA Announces 2014 Social Media Award Winners

The Realtime Report

This month, NBA Digital held its third annual NBA Social Media Awards , which honors NBA players and teams for their active participation on social media throughout the regular season. The NBA handed out 10 social media awards in 10 categories over 10 days, with the help of fan voting on NBA.com , Facebook and Twitter. Social Rookie- Mason Plumlee (Brooklyn Nets). Rajon Rondo (@RajonRondo) January 14, 2014.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. CC: @Netflix pic.twitter.com/uuhk1Zw4ad — Oreo Cookie (@Oreo) February 14, 2014. How did your brand combine Valentine’s Day and social media?

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Social media is our new news site.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Social Media Advertising.

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Getting everyone social media trained

Sherrilynne Starkie

“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business.

01/10/2014: Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending January 10, 2014: New on Pinterest VisualGraph Coming to Pinterest Board Near You Earlier this week, [.] ( Read more. ).

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

Association Social Media: ASAE

SocialFish

——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

01/03/2014: Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Social Media Marketing Tags: com , Blog , Facebook , Flipagram , social media , Social Media Snapshot , Web , web domains Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

01/17/2014: Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending January 17, 2014: New on Facebook New Desktop Messaging Interface Coming Soon? Blog Facebook Google LinkedIn Social Media Marketing Twitter gmail linkedin social media Social Media Snapshot

The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social.

01/31/2014: Social Media Snapshot

Harp Interactive

Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending January 31, 2014: New on Facebook Facebook Announces [.] ( Read more. ).

Association Social Media: Philanthropy Ohio

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts. 6) Have you done any social media campaigns?

01/24/2014: Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending January 24, 2014: New on HootSuite HootSuite Beefs Up Analytics with uberVU In an effort to help [.] ( Read more. ).

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

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Zenith Social Media Marketing Conference – An Event Not to Miss!

Webbiquity SMM

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.

Essential Twitter Cheat Sheet for 2014

Harp Interactive

Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014.

The Pillars of Online Marketing Success in 2014 & Beyond

SocialFish

Sure, it may be challenging initially, especially if you think your brand is boring. Video content will increase the length of time people spend on your page, giving your brand’s message a longer time to sink in and better chance to convert.

Weibo – a Chinese Social Media platform

Mindjumpers

I am Ursula from China, working with Social Media in Denmark. Whenever I start a conversation around Chinese social media, it probably goes like this. However other platforms like Wechat and Zhihu are also promising and popular social media platforms in China.

Association Social Media: ASCD

SocialFish

Meet Tina Byland, ASCD’s Social Media Specialist! My role as social media specialist sits on the communications team here at ASCD. Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage?

The Best Brands on Twitter 2014

Devumi

Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. The best brands on Twitter 2014. — Charmin (@Charmin) December 19, 2014.

A Social Media Status Quo – Brazil

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

The Worst Social Media Business Blunders

Webbiquity SMM

From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge.

The Best Brands on Instagram 2014

Devumi

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. The Best Brands on Instagram 2014.

3 Things You Don’t Know About Social Media Monitoring

Waxing UnLyrical

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1.

The Social Media Pocket Guide

SocialFish

We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities.

How to Use Brand Storylines to Spark Social Media Engagement

Convince & Convert

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. They take the steps suggested by social media consultants and experts. Their brands have a presence, but the content is lacking. Three Elements of a Brand Storyline.

Emerging Social Media Trend: Pay To Play

Firebelly

It takes a lot of time, effort and talent to be successful on social media, but because brands didn’t have to pay to create an account, the perception that it was “free” existed. Social Media social ads

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Essential Twitter Cheat Sheet for 2014

Harp Interactive

Categories: Blog , How To , Social Media Marketing , Twitter Tags: social media , Twitter , twitter cheat sheet , twitter essentials , twitter lingo Finally! All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014.

How NOT to Run Your Social Media

Waxing UnLyrical

Social media is a great tool for engaging with consumers. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Of course, there are times when branding can go too far.

How Pepsi Max Hit The Viral Nerve Of Social Media

Mindjumpers

These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. But apart from the stunt-which ingredient made this video spread in lightening speed across social media channels? The brand.