Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Convince & Convert

NOVEMBER 19, 2013

Call it Agile, Marketing in the Moment, Engagement Marketing…. The content has to be brand-relevant and current but not a buzz wedge. Secondly, social listening isn’t just for passive and reactive company actions like brand protection and customer service. We will see more and more traction with Youtility as we roll into 2014.

Trends 166

Trends Marketing Case Study Loyalty 166

Devumi

JANUARY 2, 2015

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. Here are six of the best Youtube channels from brands in 2104, along with exciting examples of the content they gave us during the year! Their most viewed video of the year was published in January of 2014.

YouTube 60

YouTube Brands Sports Video 60

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. So what are they offering to keep their audience engaged?

Instagram 155

Instagram Brands Fashion Sports 155

Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. 72% of marketers think that branded content is more effective than magazine advertisements. Brands that create 15 blog posts per month average 1,200 new leads per month. Brand awareness is a content marketing goal for 82% of organizations.

Content 110

Content B2B Hubspot Marketing 110

The Realtime Report

APRIL 11, 2014

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. Viewers clearly engage longer with video, and are quite receptive to clicking on related content. seconds on site.

Social Networking 177

Social Networking Engagement StumbleUpon Reddit 177

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years.

Engagement 109

Engagement Social Media Class Loyalty 109

Writtent Blog

MAY 7, 2014

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Appealing to readers as a content writer means engaging them. How do you engage a reader? Longer posts are more likely to engage, so it makes sense. Write First.

SEO 110

SEO Engineering Guidelines Industry 110

The Realtime Report

FEBRUARY 7, 2014

Twitter’s Growth Slows, Engagement Drops in Q4 . ” Engagement numbers have also suffered for Twitter, showing a direct decline of 11 billion from the fall quarter, leaving Twitter ‘Timeline views’ at 148 billion in Q4 2013. Twitter Engagement: Q4’13 Timeline Views 148 billion, up 26% y/y. via TechCrunch.

Social Networking 142

Social Networking Engagement Twitter Statistics 142

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. These searches are leads.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Today, we’re exploring how these brands in the know play their hand and jump on board some of the strangest holidays out there. — Pirate's Booty (@piratesbooty) September 19, 2014. Shark Week.

Brands 87

Brands Proposal Sports Authentication 87

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

The Realtime Report

JUNE 10, 2014

Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands? Brands could tweet about hidden products or prizes or gift certificates (rather than cash) and also leave instructions for how recipients can then ‘pay-it-forward’ to others in the community.

Twitter 175

Twitter Brands Trends Campaign 175

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Convince & Convert

MAY 15, 2014

Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands. If you want to build your brand then this can be a very powerful tool. They want to belong.

Communities 167

Communities Google Notification Project 167

Writtent Blog

MARCH 4, 2014

The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. All you need to do is add a keyword, and it will suggest relevant and engaging topics to match.

Tools 111

Tools Content Marketing WordPress 111

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Learn and adapt.

Brands 100

Brands Feed Feedly Platform 100

Convince & Convert

MAY 8, 2014

As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. These examples provide more insight into how brands could use Snapchat’s new Chat feature. The challenge and opportunity for brands will be to determine what these exclusive, real-time moments are.

Brands 167

Brands Case Study Upcoming Forums 167

Audiense

SEPTEMBER 2, 2016

in off-trade compared to the same period in 2014. We aimed to remind British lager drinkers of the suprême taste of Kronenbourg 1664, and to do so in a way that would create talkability about the brand and make Kronenbourg 1664 front of mind again.” million engagements, achieved an earned reach of 66.3 We received 2.5

Engagement 106

Engagement Nielsen Delicious Campaign 106

Sprout Social

MAY 24, 2016

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. It’s an easy way to reward brand loyalty and pick up some new followers or leads along the way. There’s potential to garner a lot of engagement here, and that’s not something you want to waste with a spur-of-the-moment contest.

Engagement 86

Engagement Twitter Guidelines How To 86

Buffer Social

OCTOBER 17, 2017

Posts with unusual engagement patterns (a like-baiting signal). To help you grow your Facebook Page reach, we’ve written a few guides that you might like: Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement. The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement.

List 190

List Facebook Feed Feedly 190

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. I wrote a rant back in 2014 that would apply equally today (seriously, read it). 21, 2014: Showing more from friends. 10, 2014: Cleaning up spam.

Feed 166

Feed Feedly News Facebook 166

Twist Image

FEBRUARY 14, 2014

How well do you think brands are doing? Brands are going to have to face the music. People just don''t care or think that much about brands. People just don''t care or think that much about brands. If people loved brands, there would be no need to advertise, right? " Are you surprised by this?

Brands 101

Brands Loyalty Advertising Embedding 101

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. The brand is a beloved global phenomenon. DC movies and LEGO? LEGO Death Star? Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. Danielle Morrill. Profiles: LinkedIn. Brian Scudamore. Mary Barra.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

APRIL 7, 2021

However, these engagements paint an incomplete picture. Engagement is only a small fraction of the whole picture. How do you know what your silent fan base is into if they’re not engaging with your content? Look for keywords or themes your competitors use to engage their audience. Just consider the “90-9-1 Rule”.

Social Media 136

Social Media Content Lurker Metrics 136

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”. Bottom line?

Feed 117

Feed Feedly Facebook Publishing 117

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). The idea was to enhance and magnify customer engagement by exchanging fragrances and manicures for tweets and videos. Let us know if your brand has plans to experiment with a social media pop-up concept!

Social Media 177

Social Media Retail Fashion Sports 177

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Overall engagement may drop. Will users be less likely to like a piece of content if it does not already have high engagement numbers?

Instagram 91

Instagram Metrics Influencer Campaign 91

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now. The RSS feed is: [link].

Brands 131

Brands Message Boards Training Exercises 131

The Realtime Report

FEBRUARY 27, 2014

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K.

Campaign 164

Campaign Advertising Video Social Media 164