The Realtime Report

JUNE 10, 2014

The anonymous donor allegedly began hiding the cash as a way to give something back to the community — and now the idea has taken root in multiple towns and cities across the U.S. Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands? Hitting all of these this weekend, and Europe next!

Twitter 175

Twitter Brands Trends Campaign 175

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The Big 3 Heading into 2014. 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Listen Now. The RSS feed is: [link].

Questions 137

Questions Aggregator Banking Hosting 137

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Here are the 7 deadly sins of digital marketing in 2014. Website is not responsive. These searches are leads.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. Top Marketing Predictions For 2014. Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. THREE WORDS to bind the year: 2014. Happy New Year!

Consultant 231

Consultant Resources LinkedIn Trends 231

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Diva Marketing Blog

JULY 4, 2014

It’s a community experience where generations of family and friends often walk together to celebrate life. The 2014 Peachtree Road Race t-shirt was created by James Balke. The 1997 t-shirt includes multiple Peachtree street signs while 2014 is a detailed map of the race. Both represent the values of the race.

Communities 97

Communities Training Course Buy 97

Mindjumpers

APRIL 25, 2014

Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. Where’s Social Media Going in 2014?

Engagement 203

Engagement Tumblr Activities Communities 203

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Numerous bloggers who I met back in 2010-11 as brand new bloggers are now full time bloggers and launching amazing projects. ProBlogger 2014 – You Were Awesome!

Eventful 47

Eventful Blogosphere Conference Blogger 47

Waxing UnLyrical

JANUARY 20, 2014

Dear Social Business & Brand Leaders: Value My Time and I will Value Your Brand! In this WUL, post I explore how removing barriers to communication by inviting others in can help build both online and offline communities. Happy 2014: Be Humble and Go Forward. Why: Respect is a two-way street.

Collaboration 193

Collaboration Consultant Flickr Resources 193

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind.

Trends 100

Trends Case Study Communities Class 100

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lauren’s social media team’s role at Weight Watchers boils down to two major tasks: take care of the millions of members and present the front-facing personality of the brand to the rest of the word. Listen Now. via Weight Watchers.

Brands 131

Brands Message Boards Training Exercises 131

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? 45 Days To Compose A Tweet?

Campaign 194

Campaign SMS B2B Case Study 194

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Webbiquity SMM

MAY 6, 2014

.” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections.

Consultant 170

Consultant Flickr Statistics Study 170

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. — JCPenney (@jcpenney) February 2, 2014.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

The Realtime Report

JULY 16, 2014

With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Social Media Campaigns Bubblews social media platform social media user'

Social Networking 175

Social Networking Banking Study Notification 175

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Does Blogging Still Matter in 2014? Image: Mike Licht via Flickr, CC 2.0. Blogging Upstream.

Consultant 191

Consultant SEO Flickr Blogger 191

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. How can brands cut-through all the noise?

Authentication 0

Authentication SMS Influencer Advertising 0

Buffer Social

OCTOBER 17, 2017

November 14, 2014: Overly promotional posts will receive less reach on Facebook. September 18, 2014: Facebook will be considering the rate at which people interact with posts. September 11, 2014: Offensive or inappropriate ads will be shown less or stopped. November 14, 2014: Overly promotional Page posts. year-over-year.

List 190

List Facebook Feed Feedly 190

Waxing UnLyrical

DECEMBER 15, 2014

IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales. Five Lessons From Building an Online and Offline Community.

Loyalty 180

Loyalty Consultant Startup Flickr 180

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? One Mile at a Time. Jennifer Mel Tuffen.

Travel 66

Travel Influencer Brands Airlines 66

Jon Loomer

APRIL 20, 2017

Phase 3: Static virtual products and affiliate sales (Jan 2014 – Jun 2014). Phase 4: Static virtual products and memberships (Jul 2014 – Dec 2015). I’ve always felt that the amount of effort necessary to manage clients was too great, while it took me away from building my own brand. It was inefficient.

Training 143

Training Discount Module Software 143

Likeable

MARCH 23, 2021

Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed. Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline.

Instagram 91

Instagram Metrics Influencer Campaign 91

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. Top 15 Brands Killing It on Instagram.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Diva Marketing Blog

JULY 7, 2014

It’s a community experience where generations of family and friends often walk together to celebrate life. The 2014 Peachtree Road Race t-shirt was created by James Balke. The 1997 t-shirt includes multiple Peachtree street signs while 2014 is a detailed map of the race. Both represent the values of the race.

Communities 40

Communities Training Course Buy 40

Waxing UnLyrical

FEBRUARY 3, 2014

How Social Media Impacted the 2014 Indian Elections. Why: In this great guest post for WUL, Ancita Satija examines how India’s AAP (Aam Aadmi Party) used social media to impact the 2014 Indian elections. What approach do you use to encourage others to socialize with you and your brand? Based in the Washington, D.C.,

Consultant 183

Consultant Flickr Social Media Resources 183

Firebelly

MAY 11, 2015

I’m surprised at the number of brands who keep making this common social media mistake. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. What am I talking about?

Social Media 100

Social Media Marketing Community building Analysis 100

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. In terms of entertainment, the online community is selective when it comes to international stars, only choosing to discuss certain celebrities they admire or feel strongly about – Kim Kardashian being one of them.

Activities 100

Activities Social Media Film Mobile 100

The Realtime Report

MARCH 10, 2017

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking.

Influencer 168

Influencer Remix Marketing Meme 168

Firebelly

APRIL 19, 2016

Search for those tagging your brand in their photos or updates. 3) What should we do to build community on Instagram? A common thing we’ve seen negatively impact many brands is purchasing followers. Never forget the Instapurge of 2014 ! 6) What brands are doing a great job on Instagram? Happy gramming!

Instagram 100

Instagram Tips Marketing Hashtag 100

Firebelly

OCTOBER 3, 2013

Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. In order to stay competitive, brands need to be aware of how their website looks on the mobile and tablet format as a future customer may be deterred by how easy or uneasy it is to access.

Mobile 160

Mobile Statistics Apple iPhone 160

Convince & Convert

MAY 2, 2014

link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs? ” If it’s all about you, it’s impossible to build a community. Make your social presence about your community first, and create your content and strategy around that. Seth Godin.

Google 147

Google Content Marketing Adwords 147

Sprout Social

APRIL 21, 2020

If you’re pivoting your messaging during a global crisis or your brand just wants to mix it up, it’s time to tap into that innate adaptability. Any social strategy worth its salt is focused on your brand’s target audience, however, 43% of all social marketers say identifying and understanding that audience is a major challenge.

How To 125

How To Social Media Management Metrics Team 125

Ignite Social Media

AUGUST 23, 2016

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Is this trend right for my brand? Who is your brand’s audience?

Trends 60

Trends Social Media Brands Hashtag 60