Ari Herzog

JANUARY 1, 2014

Thank you for reading my blog where I write and explore digital media. Meet AriHerzogDotCom. On the first day of 2014 I launched a series of social media channels under this name. Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page.

Brands 162

Brands News Meeting LinkedIn 162

Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. “Not only did they meet my expectations; they exceeded them beyond words.” ” Customer service is evolving with the integration of social media.

Social Media 143

Social Media Tumblr Loyalty Study 143

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Relevance is key.

Brands 100

Brands Feed Feedly Publishing 100

Twist Image

FEBRUARY 7, 2014

It''s a concept often written about in these posts and it''s an ideology that was created to force brands to start thinking about true customer-centricity instead of business and brand-driven silos (also check out my second business book, CTRL ALT Delete ). What is the point of a website in 2014? The one screen world.

Mobile 104

Mobile Analytics Conversation Engineering 104

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice.

Social Media 104

Social Media Compete Cost Syndication 104

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. Its origins here in the West can be traced back to 2014’s Musical.ly Brand Watch-Outs. Terms of Service.

Marketing 217

Marketing Authentication Trends Feed 217

Ari Herzog

SEPTEMBER 9, 2015

He’s a social media consultant, travels the country talking about how to sell your brand online, and, until earlier this week, we’d never met. Because social media acts as a water cooler, it’s not always important for two people to meet in person to know each other.

Social Media 70

Social Media Patterns Flickr LinkedIn 70

Buffer Social

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897. Up until 2016, we had retreats twice a year.

Price 70

Price Buy Insurance Cost 70

Twist Image

JULY 25, 2014

The point is this: I met them through (and because of) social media. Without blogs, podcasts, online social networking, I would have never met them. I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. I blame the brands.

Conversation 96

Conversation Brands Airlines Advertising 96

Rebekah Radice

APRIL 13, 2015

As a business owner or entrepreneur, using social media to connect and appeal to consumers isn’t always as easy as it seems. This includes a daily content and social media plan , as well as an effective means for management and monitoring. Kickstart a Social Media Strategy. Establishing brand equity?

Social Media 130

Social Media Strategy How To Real Estate 130

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So brands, both big and small, are leveraging visual content to allure prospective customers.

Trends 60

Trends Social Media Strategy How To 60

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Numerous bloggers who I met back in 2010-11 as brand new bloggers are now full time bloggers and launching amazing projects. Image by WonderWebby.

Eventful 47

Eventful Blogosphere Conference Blogger 47

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. How can brands cut-through all the noise?

Authentication 0

Authentication SMS Influencer Advertising 0

Convince & Convert

JANUARY 4, 2015

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. social platforms.

Research 60

Research Social Media Hubspot Platform 60

The Social Media Incubator

MAY 1, 2015

It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. However, the most popular beer in the U.S. has run into issues with the campaign.

Campaign 100

Campaign Meeting Issues Products 100

Ignite Social Media

MARCH 20, 2018

Everyone loves a good surprise and fans love it even more when a brand they are devoted to notices them. This is an easy way for a brand to reach out to people to show them that they are listening and care. Advocates are a great way to continue spreading the word about your brand or product. Host Meet Ups. Hashtag Search.

Hosting 80

Hosting Hashtag Eventful Activities 80

Webbiquity SMM

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Experts outline key content marketing trends for 2014 by The Guardian. While there are not actually 652 steps here, there is a remarkable guide to auditing your current content marketing, setting goals, and then crafting a strategy to meet and exceed those objectives.

Strategy 226

Strategy Content Marketing BuzzStream 226

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Meeting Generation Z With Video. In 2014, digital spend is expected to increase by 14 percent to a total of $137 billion.

YouTube 157

YouTube Tips Authentication Loyalty 157

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. How can we use social media for social good? Holly Curtis of Keds. Meena Harris of the Phenomenal Woman Action Campaign. Sierra Tishgart of Great Jones.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Sprout Social

OCTOBER 11, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Journal 78

Journal Report Groups Groups 78

Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet.

Authentication 100

Authentication SMS Influencer Advertising 100

Koka Sexton

OCTOBER 15, 2013

The LinkedIn social media teams are decending into Austin this week for the sold out Spredfast Summit. Besides having some amazing speaking session where we will be able to discuss everything from brand advocates and how to transform business into media companies, we are going to a great time meeting many people in the industry.

LinkedIn 70

LinkedIn Meeting Influencer Industry 70

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Devumi

DECEMBER 5, 2014

How you can get more Pinterest followers who genuinely engage with and love your brand takes some work. To help you work the right way I’m going to look at five ways you can get more Pinterest followers, and meet your social media marketing goals. . One of your brand boards. How to get more Pinterest followers.

Widget 113

Widget Price Comparison Strategy 113

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Addvocate makes it happen. Buffer does everything right.

Startup 168

Startup Crowdsourcing Badge B2B 168

Diva Marketing Blog

JULY 17, 2014

Diane Everson , publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the Interweb and social media, where free content is expected --. We discoved - not so much. people-to-people.

Construction 97

Construction Small Business Exercises Communities 97

Twist Image

APRIL 4, 2014

Advertising is an essential component of a strong communications platform, and it is still a very efficient way for a brand to communicate a message to an audience. So, we''re looking to create products and/or services that can help a brand leapfrog both their competitors and the more traditional ways of connecting with consumers.

Advertising 92

Advertising Marketing Comparison Banking 92

Kikolani

MARCH 13, 2015

Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. The 50 Most Popular Marketing, Social, and Productivity Blogs by Kevan Lee. Social Media Marketing. The Right Way to End a Meeting by Paul Axtell.

Products 60

Products Marketing Compete SEO 60

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. Image source.

Trends 95

Trends Content Marketing Curation 95

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

The Social Media Hat

APRIL 13, 2017

Back in January of 2014, a solopreneur who was building up resources for primary and secondary educators reached out to me on Google+ for some assistance. She wanted some basic guidance on how to use social networks, and which she should be using. since 2014. The Complete Solo Build It! Review - An Insider’s Perspective.

Review 167

Review Domain Name Training Course 167

Convince & Convert

NOVEMBER 17, 2015

Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. Scott Stratten (@unmarketing) October 10, 2014. ” B t. But they didn’t.

Nielsen 60

Nielsen Authentication Price B2B 60

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. You need to establish the value equation for your company or client and provide results that meet that framework. You need to establish the value equation for your company or client and provide results that meet that framework. Monitor mentions of the brand and the topic.

ROI 69

ROI Case Study Health Care Insurance 69

Convince & Convert

APRIL 13, 2015

Her second post for HBR, “ How to Reinvent Your Personal Brand ” struck a chord. In the beginning, her business was pounding the pavement meeting with clients for her marketing strategy consulting business. The Big Two: Dorie Clark What’s your one tip for becoming a social pro? “I See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

Koka Sexton

JANUARY 19, 2017

I had maneuvered my way over the years from the role of inside salesperson to being the head of social media at the world’s largest professional social network. Koka Sexton (@kokasexton) October 20, 2014. In 2014, creating this social selling video was one of those moments that will always stand out to me.

HootSuite 40

HootSuite Social Networking LinkedIn Curation 40

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. highlight to tweet) Don’t just stick to regular social media tactics or blogging. Promoting businesses on social media such as Facebook and Twitter is huge these days.

Strategy 60

Strategy Marketing Real Estate Campaign 60