Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Twist Image

JULY 25, 2014

Not Facebook friends. The problem is this: I think I know what''s going on in their lives because we''re connected on Facebook, Twitter , Instagram or whatever, but I don''t. I used to think that the true power of social media was the ability for brands to have real interactions between real human beings. I blame the brands.

Conversation 96

Conversation Brands Airlines Advertising 96

Ignite Social Media

FEBRUARY 1, 2018

Some might even say it’s a big game, or maybe The Big Game (if your brand isn’t legally in the clear to refer to the Super Bowl itself). For the 2017 Super Bowl, both the Patriots and the NFL took advantage of Facebook Live to capture fans’ interest during moments before and after the game. NFL Goes Live.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Bill Hartzer

SEPTEMBER 23, 2014

Would you be interested in buying [link] and [link] ? — ToodyNoodlez (@McQuakenbake) September 19, 2014. Especially if that domain name is their brand or their name. He sent a tweet to the famous celebrity @deadmau5: Would you be interested in buying [link] and [link] ? I can provide proof of ownership. And oh yeah.

Domain Name 153

Domain Name Twitter Buy Brands 153

Mindjumpers

JANUARY 9, 2015

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind.

Trends 100

Trends Case Study Communities Class 100

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Jon Loomer

APRIL 20, 2017

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Phase 3: Static virtual products and affiliate sales (Jan 2014 – Jun 2014). Phase 4: Static virtual products and memberships (Jul 2014 – Dec 2015). It was inefficient.

Training 143

Training Discount Module Software 143

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

yMarketingMatters

JUNE 4, 2013

Consumers rely on social media to research and make buying decisions and for customer service issues. You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Take your product and our brand out of the story.

Trends 277

Trends Smart Phone Marketing Mobile 277

Hootsuite

DECEMBER 17, 2019

That’s more than Facebook (69% of American adults). Competition is fierce out there for brands and creators. This number has increased 40% in the five years between 2014 and 2019. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. billion in May 2018.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. People buy from people. Sure we go to lots of big box stores, and buy from faceless companies every day. Guest Post by Jeremy Miller.

Content 100

Content Marketing Cost Buy 100

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It made me want to play music again and even – I’m sure marketers will love to hear this – visit one of their stores and buy the whole thing! 2M+ fans on Facebook. Don’t Talk About the Brand.

Video 155

Video Content YouTube Syndication 155

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. BE ORIGINAL.

Real Estate 40

Real Estate Content Brands Survey 40

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing.

Social Media 164

Social Media Skills UGC Sample 164

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. While I’ve long supported the notion that fans still matter — and matter a lot — my opinion is starting to change, at least when it comes to Facebook ad targeting. I went back to May of 2014 within my custom ad reports.

CPA 113

CPA CPM Facebook Cost 113

Socialmedia.biz

OCTOBER 7, 2016

Target audience: Startups, businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Creating posts on your business page on Facebook, Instagram or other social media platforms is great because they can be viewed by hundreds and thousands of potential leads every day.

Social Media 126

Social Media Startup Creative Commons Survey 126

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors.

Trends 60

Trends Social Media Strategy How To 60

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 60

Facebook Marketing Atlassian Analytics 60

Social Media Strategery

JANUARY 20, 2014

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. This article originally appeared on PRDaily and also on Entrepreneur.com.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet.

Social Media 160

Social Media Flipboard Storify Reddit 160

Devumi

SEPTEMBER 24, 2014

A well run Twitter contest can drive engagement and help you really get noticed by people who haven’t heard of your brand before. Read on to find out what a Twitter contest can do as I look at: Why you would want to run a Twitter Contest for your brand. Why you would want to run a Twitter Contest for your Brand. Favorite this. 3.

Twitter 92

Twitter How To Hashtag Types 92

Buffer Social

JANUARY 25, 2018

Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 Facebook studied the behavior of 100 people while they were watching TV at home. 5 Facebook , 2017. Facebook Messenger alone has more than 1.3 billion monthly active users.

Social Media 111

Social Media Trends Report Survey 111

Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Brands should also be using trending hashtags.

Social Media 100

Social Media Marketing Hashtag URL 100

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? That’s a tricky question!

Cost 40

Cost Advertising Price Facebook 40

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. According to Hubspot, consumers expect brands to be on almost 3.5

Research 60

Research Hubspot Social Media Platform 60

Devumi

DECEMBER 5, 2014

How you can get more Pinterest followers who genuinely engage with and love your brand takes some work. One of your brand boards. Facebook is where people go to complain about people that are suppose to be their friends. You already know that these people like your brand. — Devumi.com (@devumi) March 3, 2014.

Widget 113

Widget Price Comparison Strategy 113

yMarketingMatters

JUNE 4, 2013

Consumers rely on social media to research and make buying decisions and for customer service issues. You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Take your product and your brand out of the story.

Trends 100

Trends Smart Phone Marketing Mobile 100

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content. Listen Now. The RSS feed is: [link].

Committee 139

Committee Aggregator Social Media Film 139

Diva Marketing Blog

DECEMBER 22, 2013

Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy''s would refer customers there. . Digital relationships with the people who are the heart of your brand, both customers and employees, can set off a unique chain reactions.

Social Media 67

Social Media Airlines Film Foursquare 67

Twist Image

MARCH 25, 2016

Need I remind you that Snapchat turned down three billion dollars from Facebook back in 2013 (long before anybody had any real clue of what Snapchat could be)? How about Amazon acquiring Twitch for one billion dollars back in 2014? A more elegant question of pricing: who is your brand worth the most to? business blog.

Price 40

Price Questions Avatar Sports 40

Twist Image

DECEMBER 19, 2016

Lots of great ideas for gifts, that people would never buy for themselves. . Just 3 months after disclosing that a 2014 hack stole details from over 500 million user accounts, the company says that there was another hack (this time, from 2013) which is believed to have affected over 1 billion accounts. There are many! yet again? .

Yahoo 40

Yahoo Proposal Policies Privacy 40

Diva Marketing Blog

NOVEMBER 6, 2014

In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Which one was your favorite and why?

Health Care 108

Health Care Case Study Study Campaign 108

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

APRIL 10, 2015

Consumers expect brands to address their issues immediately through a variety of platforms, including (but not limited to) email, online chats, and social media. By the time consumers step foot in a store, they’ve usually decided what they want to buy. Continue the conversation on our Facebook or Google+ pages. Window Shopping.

Mobile 60

Mobile Strategy Loyalty SMS 60