Computers vs. Humans: Media Buying in the 21st Century

Ignite Social Media

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. Programmatic Buying. Buying Natively. Twitter, Pinterest and Facebook Dashboards.

Buy 106

Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Buy while the going is good!

Buy 130

Bye Bye Buy Buttons | Social You Should Know

Ignite Social Media

As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. Bye Bye Buy Buttons. Facebook in 2017.

Buy 116

The Dangers of Buying Followers

Socialmedia.biz

Often times, brands give in to the temptation of these unbelievable deals to reach more customers and increase engagement on their account. While this may seem like a good idea, there are valid reasons for why you should not spend your money on buying Instagram followers.

Buy 162

An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Remember the glory days when your organic Facebook content would reach your audience with no paid dollars behind it? But then Facebook changed up its algorithm again and again and your content started getting fewer and fewer eyeballs on it day after day. “ An Ideal Use Case for Brands.

Buy 123

Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. The post Is Buying on Facebook More Expensive?

Buy 104

Strategies for Approaching Social Media Paid Buying

Ignite Social Media

Ever since Facebook changed the organic content algorithm in 2013 , paid media support has been an important part of social media strategies. There are two strategies for approaching paid media buying: directly from the platform or through third-party software companies.

Buy 109

Off-Facebook Activity Launching October 1st

Ignite Social Media

Source: Facebook. The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Source: Facebook. Off-Facebook Implications for Marketers.

You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. 15 Steps to Ignite Employees as Brand Advocates.

Buy 124

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What is your brand?

Feed 171

How to Use Facebook Groups for Your Brand

Ignite Social Media

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. As a business, you’re trying to build a community of people who share a similar passion for your brand or the products/services you provide.

Groups 133

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

Brands 170

Social Media Stock Talk: Five Reasons to Buy Facebook

Waxing UnLyrical

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. What has surprised me a bit is the amount of negative comments in the Facebook conversation. Facebook is the standard.

Buy 272

Your Facebook Friend Likes A Brand. Does That Make You More Likely To Buy It?

The Realtime Report

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. Social Media Statistics brand endorsement brands on social media Burst Media Ipsos

Buy 189

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

Mindjumpers

This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior.

Buy 275

Rules to Remember About Facebook Political Ads

Ignite Social Media

Facebook recently implemented an authorization process for page admins and advertisers in the U.S. This occurrence has led to confusion surrounding this process, so let’s demystify the authorization process and clarify what Facebook considers a political ad. .

Buy 114

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? It’s not a new phenomenon that people buy from people. Have you thought about your personal branding strategy?

Brands 171

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

People buy from people. Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

Data 113

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? ” We all know that people buy from people. Your brand is who you are.

Brands 161

Ignite Your Week: Facebook’s Clear History Tool

Ignite Social Media

Facebook’s Clear History Tool. Facebook’s clear history tool is scheduled to roll out later this month. When someone disables their off-Facebook activity advertisers will no longer be able to target them based on their behaviors outside of Facebook.

Tools 85

Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? The biggest mistake people make when it comes to building their social brand is blurring these two words.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? A logo does not equal a brand. Be your brand.

Brands 140

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

Feed 171

5 Reasons You Need a Personal Branding Strategy and Plan

Pam Moore

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.”

Brands 171

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. Definition of brand storytelling.

Brands 168

Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

Age: Available with most social buying platforms this is a key differentiator of a segment. Income: This one is sometimes tricky because in Facebook/Instagram it was originally a data point and it was removed. What You Need to Know About Facebook Automatic Events.

Buy 133

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Or they may do the opposite and share everything including where they buy their toilet paper!

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group.

Groups 170

Review of the Online Group Buying Industry

Idaconcpts

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found.

Buy 168

#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads.

Buy 172

Buy Some Social Media Today!

Jason Yormark

MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. Find Real Experience – One great way to ensure you’re getting the real deal is to find those that have or had social media experience at well known brands or companies.

Buy 169

Top Flavored Water Brands on Social Media

Ignite Social Media

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. From La Croix and hint to Bubly, here are a few of the top flavored water brands on social media.

Brands 130

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Difficulty obtaining funding, budget or stakeholder buy-in? Feel confident in how you present yourself and your brand online. We’ll help you build your brand and your business with proven strategies and tactics!

Ignite Your Week: What’s New with Facebook Ads

Ignite Social Media

Facebook is constantly rolling out new ways to reach your audience and earlier this year, we got access to two new Facebook ad units: Tabs for Canvas and Categories for Dynamic Ads.

Buy 109

3 Paid Media Targeting Options to Drive Sales on Facebook

Ignite Social Media

Luckily, Facebook has numerous targeting options that help you focus on the right audience in the right way. This targeting method lets you find your customers on Facebook by matching their information with their Facebook profiles. by placing a Facebook pixel on your website.

Buy 142

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.

Retail 164

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. Similar to Standard Events, Automatic Events lets you track actions on your site from the Facebook pixel so you can run conversion campaigns, build website custom and lookalike audiences, and report on the actions attributed to your ads.

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Welcome to the digital age of marketing where you are the brand. You can run and hide but you can't escape the need to build your personal brand. We all know people buy from people. We will start with a Google, Facebook or Twitter search. Why YOU are your brand!

Brands 164

Sina Weibo Gains Popularity and Facebook Improves Data Accuracy | Social You Should Know

Ignite Social Media

Tough competition for Twitter and Facebook’s latest moves to remove flaws in data. Facebook to Improve Data Accuracy. After announcing some flaws in their insights data, Facebook is reworking the platform and striving to provide more accurate data to marketers.

Data 116

The Pinterest Buy Button Might Rock Your Ecommerce

Convince & Convert

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users.

Buy 167