2014: Everything Marketers Don’t Want You To Know

Firebelly

Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard.

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. How does the Analytics provide that information?

Trending Sources

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. Email List and Email Marketing.

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How to Make Marketing Analytics Easier

Convince & Convert

Tons of marketers hate data, so they only focus on the low-hanging fruit. The strongest marketers are the ones who collect actionable data. If you’d like to be more actionable with your analytics, start with the “so what?”

The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. If not, you could be missing out on a great opportunity to grow your audience.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Not truly using and understanding analytics.

How to Remove Semalt.com in Google Analytics

Bill Hartzer

There’s a rogue website that is showing up as a referral in your Google Analytics. So, to accurately see your referral and website visitor traffic in Google Analytics, I recommend removing this or “excluding” semalt.com in your Google Analytics tracking.

New Twitter Analytics: Everything You Need To Know

Firebelly

Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. The old “sales funnel” model is giving way to more sophisticated analytical frameworks.

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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ).

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How to Use Twitter Cards in Social Media Marketing

Pamorama

link] — Jayson Stark (@jaysonst) June 20, 2014 Player card Video, audio, or other media Best for sharing video and song clips within a tweet Sometimes I think my days can’t get any more rediculous until today.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs.

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SEO in 2014: Where It’s All Headed

Navolutions

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. The kind of link building tactics that agencies have been going nuts with, like excessive guest posting and marketing infographics , are quickly running out of steam.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

Pinterest Marketing for B2Bs

SocialFish

Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.

Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. Metrics for content marketing, are key to understanding campaign performance!

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. Analytics B2B Marketing Uncategorized analytics

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. Great content is at the heart of a good online marketing strategy.

Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014

Convince & Convert

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how neatly these correlate to the big digital marketing trends of the past year.

What Is The Point Of A Website In 2014?

Twist Image

What is the point of a website in 2014? If advertising is a vertical function within the marketing department and the marketing department acts as its own vertical within the organization, we''re missing the bigger business opportunity and, with it, the biggest opportunity in developing a stronger brand. Advertising is a vertical, but marketing becomes horizontal. Marketing, clearly, needs to touch everything. content marketing. marketing department.

11 Content Marketing Tools To Promote Your Blog

SocialFish

—————— Effectively promoting content is often the most challenging variable in the content marketing craze. because someone else listed one of our articles there some time ago and we noticed the influx in our traffic analytics.

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The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Tweetable Moments Be known as the expert on your brand and industry.

5 Marketing Myths

Geoff Livingston

Myths and misconceptions are abound in the marketing blogosphere. From a research perspective this data represents a small sampling, in turn creating myths about marketing that don’t apply to the whole profession. Here are five common marketing myths I hear about frequently.

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15 Reasons Why Analytics Prediction Will Make You a Better Marketer

Convince & Convert

Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics.

Quantification Fascination

Saying It Social

The ability to quantify the human experience offers great promise for businesses and marketers. This week, I would like to explore the phenomena now known as the “Quantified Self” and why brand marketers should seek ways to take advantage of personal trackers in their advertising strategies.

Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Plus LinkedIn Pinterest Social Media Marketing How You Rank linkedin Pinterest analytics yelp yelp video reviews

Realtime Marketing: How To Plan For The Moment

The Realtime Report

This is a guest post by Matthew Yeoman of the Devumi.com Social Media Marketing blog. When realtime marketing works, it’s because you have something much bigger than you doing your marketing for you. How Does the “Moment” Do Your Realtime Marketing For You?

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

My Big 5 Marketing Predictions for 2014

Geoff Livingston

on the five big trends that will impact marketers in 2014. Everyone wants to know the most important trends of the new year for their marketing program. Google Glass will grab the headlines, but old-fashioned mobile marketing will command the budget.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. email marketing.

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The Psychology of Sharing

SocialFish

As StatPro specialise in cloud based portfolio analytics, they felt it was important to share some insights into the psychology behind online sharing, something which is a part of the daily lives of a steadily increasing number of people.

3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing.

New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics

Convince & Convert

The latest edition of The CMO Survey , from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated?

4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

By now, most marketers have realized that video isn’t a passing fad. And once your marketing crosses over into feelings territory, people want to do business with you. That said, here are four things you can do today to ensure you’re maximizing the impact of your video marketing.

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Facebook’s Organic Reach Decline: How to Respond in 4 Steps

Pamorama

Brands that use Facebook for marketing have seen a sharp drop in engagement. ” Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Collect user-generated content for marketing and merchandising.