Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Marketers are constantly in search of actionable insights to improve their social media strategies. Twitter Analytics are the perfect example. If you’re not sure where to start when it comes to Twitter Analytics, this guide is for you. Buffer Stop Ignoring Your Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. WordStream ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Small Business Mavericks

DECEMBER 11, 2013

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. This is the most important use for analytics.

Analytics 98

Analytics Mobile Statistics Cost 98

Twist Image

FEBRUARY 7, 2014

It''s not all about what the mobile experience will be about. They are letting these online social networks do the heavy lifting of nurturing the brand narrative, while they focus on building mobile apps and other ways to connect. What is the point of a website in 2014? Marketing, clearly, needs to touch everything.

Mobile 104

Mobile Analytics Conversation Engineering 104

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The 2014 Carnegie Conference – January 30-31, 2014. IRCE: Forward Mobility.

Conference 60

Conference Marketing Education Hubspot 60

Bill Hartzer

JANUARY 14, 2014

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. The IT folks, marketing, CEOs need to think differently. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Thomas Watson of IBM said there was a word market for 5 computers.

Domain Name 84

Domain Name Airlines Insurance Microsoft 84

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Hubspot 100

Hubspot Marketing B2B Survey 100

Pixlee

JANUARY 12, 2021

AI’s advanced analytics abilities can help you analyze customer intent to create effective ecommerce content that will consistently rank highly. According to Brafton , 20% of mobile queries were done through the spoken word as of last year. More Emphasis on Mobile SEO. Rise of Voice Search. That’s not surprising.

SEO 67

SEO Trends Marketing Mobile 67

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 199

Marketing Publishing Badge iPhone 199

yMarketingMatters

MARCH 30, 2014

These Updates are seen by your followers on your Company Page as well as on their newsfeed (across all devices including mobile). This allows brands to target their marketing and build relationships within relevant communities. Analytics are available (Showcase Page and Company Page analytics are separate).

LinkedIn 223

LinkedIn Products Real Estate Repository 223

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

AUGUST 20, 2014

It''s laughable that the vast majority of marketing professionals are still seen as those who spend the money on the TV commercials. They''re asking marketers to do more than spend money on advertising they want them to: Get in line with the CEO''s objectives. That''s what the 2014 Korn Ferry Marketing Pulse Survey is saying.

Marketing 85

Marketing Survey Advertising Mobile 85

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile. billion monthly active users.

CPC 111

CPC Facebook Marketing Advertising 111

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. The primary driver behind the internet’s appification has been the mobile revolution.

GPS 111

GPS Mobile Wireless Compete 111

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 111

Influencer Marketing Survey Campaign 111

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

The Realtime Report

APRIL 7, 2014

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Buffer Social

APRIL 5, 2017

Before becoming a marketer, Brian sold insurance. We’re a team of eight Buffer marketers , with vastly distinct backgrounds and educations, who collectively bring in 20,000 Buffer signups each week. Many of us fell into marketing, accidentally or on purpose. Does this resonate with your marketing experience?

Marketing 108

Marketing Diagrams Skills How To 108

Twist Image

JUNE 19, 2014

How much will marketing change in the next five years? Think about this: the rise of connected devices has already relegated the PC to an accessory for mobile. So, the question becomes: what is a Chief Marketing Officer to do? What are the areas of fundamental change for marketing over the next five years?

B2B 98

B2B Mobile Analytics Advertising 98

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 100

Marketing Publishing Badge iPhone 100

Unmetric

SEPTEMBER 10, 2019

Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. The brand has added 10 million followers since 2014, a 400% growth in followers which is almost 5,655 new followers per day. Chanel added an average of 5,088 new followers every day since 2014. Samsung Mobile – 12.1

Brands 123

Brands Twitter Fashion Ensembli 123

Justin Levy

APRIL 28, 2014

Better marketers and better individuals. In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. What lessons did you learn from Marketing White Belt to Marketing Red Belt ?

Marketing 100

Marketing Publishing iPhone Badge 100

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s secure, mobile-friendly, super easy to use, and affordable.

Startup 168

Startup Crowdsourcing B2B Badge 168

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

iPad 100

iPad Wireless Marketing Telecommunications 100

Buffer Social

NOVEMBER 1, 2017

In this post, you’ll learn the basics of using Instagram, from how to set up your profile and how to post a photo or story to Instagram , to some more advanced stuff like Instagram analytics and using some neat tools to help you grow your following. More importantly, you get analytics for your Instagram account.

Instagram 111

Instagram Hashtag Notification Analytics 111

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Optimize your content for mobile Most people flip through social feeds on their phone (e.g., of Facebook users access via the mobile app).

Social Media 97

Social Media Tips HootSuite How To 97

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute. Image Credit: MarketingCharts.

Strategy 83

Strategy Hubspot B2B Blogger 83

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012. Social Media Is Still Growing.

Report 100

Report Social Media Marketing Survey 100

Buffer Social

OCTOBER 18, 2016

I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. A Twitter list of these marketers. —. Hiten Shah.

Startup 40

Startup URL Hubspot Marketing 40

Twist Image

NOVEMBER 6, 2015

It's true, most brands are not even pushing at full capacity, when it comes to platforms like social, mobile, data and more. Mobile evolved that relationship, and while 3D movies seem like the common bridge to virtual reality, I don't think that it is. digital marketing agency. digital marketing blog. marketing blog.

Mobile 40

Mobile Sentiment Data Analytics 40

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. And indeed, content is king.

Mobile 111

Mobile Reputation Skills Social Graph 111

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. Mass media has long sold marketing professionals on the benefits of hitting a highly targeted audience.

Data 60

Data Social Media Sports How To 60

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design.

Marketing 123

Marketing Social CRM Conference SEO 123