2014: Everything Marketers Don’t Want You To Know

Firebelly

Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads

The 2014 Digital Marketing Ecosystem

Puzzle Marketer

How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? The post The 2014 Digital Marketing Ecosystem appeared first on Puzzle Marketer.

Trending Sources

The Best Social Media Analytics Tools for Publishers

Adam Sherk

There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. Having a social media and marketing strategy and plan is crucial to your success in 2014. Set aside a budget in your 2014 plan for social media advertising.

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Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

How to Remove Semalt.com in Google Analytics

Bill Hartzer

There’s a rogue website that is showing up as a referral in your Google Analytics. So, to accurately see your referral and website visitor traffic in Google Analytics, I recommend removing this or “excluding” semalt.com in your Google Analytics tracking.

New Twitter Analytics: Everything You Need To Know

Firebelly

Twitter has rolled out “new and improved” analytics dashboard that is sure to make data-hungry marketers happy. Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets By Anthony Ha If you’re looking for more details about how.

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. Well, that’s pretty much what happened over a month ago.

59 Killer Content Marketing Stats: 2014 Edition

Writtent Blog

57% of marketers report custom content is their top marketing priority for 2014. The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement. 58% of B2B marketers will spend more on content in 2014.

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Not truly using and understanding analytics. There are people who are much smarter than me on the topic of web analytics (I''m looking at Avinash Kaushik right now). Most brands are not measuring or leveraging the right analytics. web analytics.

SEO in 2014: Where It’s All Headed

Navolutions

2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What is Next for SEO in 2014? My big prediction for SEO in 2014 is this: everyone is going to double down or fold.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks Have you made Google Plus a part of your marketing strategy yet?

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Trending and Analytics: Watch for Patterns

PWB Marketing Blog

This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. Analytics B2B Marketing Uncategorized analytics

5 Benefits Of Upgrading Your Google Analytics To Universal Analytics

Bill Hartzer

Universal Analytics was introduced as a public beta in March 2013, and since then many have debated on whether to upgrade or not. Here are 5 benefits of taking the plunge and upgrading to Universal Analytics. Web Analytics

How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year.

What Is The Point Of A Website In 2014?

Twist Image

What is the point of a website in 2014? My close friend and colleague, Avinash Kaushik (Digital Marketing Evangelist at Google and the author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) best defines this by understanding what a true conversion is. It''s 2014, and most websites still want you to read and/or buy, instead of being that true digital embodiment of the brand. web analytics. web analytics 20. web analytics an hour a day.

The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.

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Quantification Fascination

Saying It Social

Analytics Mobile Advertising Data Generator Personal Analytics Personal Improvement Apps Quantified Self Wearables The ability to quantify the human experience offers great promise for businesses and marketers.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Tweetable Moments Be known as the expert on your brand and industry.

Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Plus LinkedIn Pinterest Social Media Marketing How You Rank linkedin Pinterest analytics yelp yelp video reviews

How to Use Twitter Cards in Social Media Marketing

Pamorama

link] — Jayson Stark (@jaysonst) June 20, 2014 Player card Video, audio, or other media Best for sharing video and song clips within a tweet Sometimes I think my days can’t get any more rediculous until today.

Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014

Convince & Convert

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. We’ve been preaching about helpful content here at Convince & Convert for years, and 2014 was certainly the year that the term “content marketing” began to stand on its own.

The Psychology of Sharing

SocialFish

As StatPro specialise in cloud based portfolio analytics, they felt it was important to share some insights into the psychology behind online sharing, something which is a part of the daily lives of a steadily increasing number of people.

15 Reasons Why Analytics Prediction Will Make You a Better Marketer

Convince & Convert

Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. ” 7 Multi-Platform Social Media Analytics Tools by RazorSocial. ** 5 STARS.

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. For additional suggestions see my post on social media analytics tools for publishers.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Use Google Analytics to see this data by going to Acquisition – Social – Overview.

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

KeywordSpy tracks all search advertising activity in any given industry, which empowers you with marketing analytics, SEO intelligence, competitors’ keywords and their ad copies, and much more valuable information. Keyword research is a fundamental part of content marketing. .

25 Excellent Content Marketing Tools for Your Brand

Pamorama

The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. Includes an editorial calendar and analytics tool.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

The old “sales funnel” model is giving way to more sophisticated analytical frameworks. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing.

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Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics

The Realtime Report

Social Media News Ticker Facebook GIFs marijuana ads mobile ad network Pinterest Snapchat Twitter Twitter card analytics

Content Calendar for Content Marketing

PWB Marketing Blog

As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard. General analytic data including time on the site and the number of new visitors.

Essential Nonprofit Software of 2014

SocialFish

Let’s examine the best nonprofit software of 2014 and how these solutions can address the unique needs of nonprofit organizations. Their solutions cover: fundraising, donor database, communications management, analytics, and donation processing.

Bookmark This: How To Find Out What Google Knows about You

SocialFish

Google also has a tool called Google Analytics, that helps publishers see what pages you have viewed on their website, how many times you have visited it, how long did you stay etc. Found this fascinating article on Medium by someone at a company called Cloud Fender.

Is it Shortsighted Not to Host Your Own Blog?

Waxing UnLyrical

In retrospect, I would have done this much earlier; it’s been a PITA trying to set, or re-set, stuff like Google Analytics. Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?”

11 Content Marketing Tools To Promote Your Blog

SocialFish

because someone else listed one of our articles there some time ago and we noticed the influx in our traffic analytics. They also have the option of uploading third party analytics, which is a pretty exciting opportunity as well. Also notice that Bundlr has built in analytics.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal.

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Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Analytics are available (Showcase Page and Company Page analytics are separate). You can also request a copy of the recommendations that were present as of March 4, 2014. The recommendations will be available through Customer Support until Friday, May 30, 2014.

Facebook’s Organic Reach Decline: How to Respond in 4 Steps

Pamorama

Track click-through traffic and sales from social campaigns with Google Analytics. What can you do about plummeting Facebook post reach? Brands that use Facebook for marketing have seen a sharp drop in engagement.