Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Content like hauls, GRWM and live reviews, give consumers a chance to learn and engage in community while considering products or services their favorite influencers are raving about.

Industry 75

Industry Influencer Trends Marketing 75

Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% Because most don''t dedicate digital to branding efforts, or if they do, the digital advertising points toward legacy brand websites that are not at all engaging for that target audience. This entire episode is an example of how not to act online. Globally, Facebook users will go from 42.6%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. Social videos give businesses an opportunity to extend their mobile reach and engage in the rapidly changing social media world. General Electrics showing how nature is one big loop in their 6 Seconds Science campaign.

Video 266

Video Film Instagram YouTube 266

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out. according to a study by 360i. Or at least patience is wearing thin.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

APRIL 3, 2013

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. For example, the access must not be restricted and investors need to be given advance notice as to where to find information. More on content marketing: Writing sucks, and it’s hard.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. million times.

Campaign 60

Campaign List Tips Embedding 60

The Realtime Report

DECEMBER 24, 2013

Here are a few examples: MillerCoors wants you to “ celebrate safe ” and is giving away $3 million in cab rides in Chicago, Boston and NY from December 2 – January 5 through Hailo; by entering a code found at select bars, consumers get $10 off a ride from Hailo , which connects them to available cabs.

Discount 164

Discount Transportation Brands Delicious 164

Mindjumpers

OCTOBER 17, 2012

The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013. The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer.

Mobile 272

Mobile Brands Foursquare Eventful 272

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. Attribute/drive creative social PR campaigns. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Social Media Marketing

MAY 21, 2018

Now, many marketing companies include this strategy in their campaigns. This is a basic example of how email marketing works. It’s a more efficient way to engage customers. The following statistics will make my point more clear: In the year 2013 nearly 3.2 Why Is Email Marketing A Good Marketing Strategy?

Marketing 105

Marketing Mobile Notification Statistics 105

Ignite Social Media

OCTOBER 16, 2018

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. Actually companies that propose an unusually large number of influencers are likely counting on the influencers’ organic reach to do all the work of the campaign.

Proposal 105

Proposal Influencer Marketing Apple 105

Unmetric

APRIL 2, 2019

Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. While these posts are well-received on Facebook , only a small number of people engage on Twitter. The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Josh S Peters

JANUARY 9, 2013

The content created for branding and awareness is often what gets shared more since they are typically more engaging and designed to be interesting and shareable on social networks which can give them a bump in the search results. Over the years we have seen countless examples of how social media can make or break the reputation of a brand.

Social Media 188

Social Media Reputation SEO Engineering 188

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? We’ll get back to analyzing specific examples later. The famous Oreo tweet from above is a great example. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

Strategy 125

Strategy B2B Marketing Conference 125

The Realtime Report

AUGUST 29, 2012

” The report lays out the method behind Ben & Jerry’s engagement with audiences across its social media platforms, leading with more than 4 million fans on Facebook. Simply Measured highlights one of Ben & Jerry’s basic formulas for driving fan engagement: the new flavor. An average of 300+ engagements each.

Sample 180

Sample Samples Case Study Hotels 180

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. For example, a calendar will make sure that you block out time in your schedule to brainstorm and devise content.

Trends 111

Trends Social Media Brands Authentication 111

Unmetric

AUGUST 2, 2019

So what are they offering to keep their audience engaged? While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. She is the voice and face of every campaign and makeup tutorial the brand launches. . Fashion dominates Instagram.

Instagram 155

Instagram Brands Fashion Sports 155

Convince & Convert

OCTOBER 21, 2014

The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. Kmart fully funded the series and outfitted the cast with clothing from Kmart as part of a natively integrated campaign. Understanding the location, age, and interests of an audience type is critical to achieving true engagement.

YouTube 156

YouTube Tips Authentication Loyalty 156

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., Make it interesting and fun, and use your best content writing strategies to keep them engaged.

Ensembli 149

Ensembli Training Eventful Communities 149

Idaconcpts

MARCH 23, 2013

Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites. CPG brands have invested millions of dollars in creating robust brand sites and digital marketing campaigns—all in the interest of engaging loyal buyers.

Retail 136

Retail Price Discount Survey 136

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers.

Instagram 108

Instagram Strategy Feed Feedly 108

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. For example, do you think Michelle Obama cares what social scores her best friend(s) have? 25 in DC) rather eagerly. With some trepidation as well, but definitely anticipation too.

Communities 199

Communities Influencer List Consultant 199

Social Media Marketing

DECEMBER 13, 2011

The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. And let us know what you think!

Automotive 153

Automotive iPhone Mobile Course 153

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers.

Instagram 100

Instagram Strategy How To Feed 100

Sprout Social

MAY 21, 2019

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. So, how useful can the platform be for your marketing campaigns? The male audience share has also increased over time from 14% in 2013 to 20.5% Let’s check the Pinterest stats to find out. As of 2019, 79.5%

Statistics 111

Statistics Marketing Travel Buy 111

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Today, in 2018, that number is very likely to be smaller than six percent.

Organization 108

Organization Flipboard Social Media Company 108

Jon Loomer

OCTOBER 5, 2017

We can go back nearly five years now to my New Year’s resolutions for 2013. And it generates, when done right, a ton of engagement. Post Engagement Audiences. Here’s an example… This way, I could also drive traffic and build those valuable Website Custom Audiences. Let’s be clear: I get it.

Video 154

Video Facebook YouTube Publishing 154

Ignite Social Media

JANUARY 23, 2017

A classic example is Bud Light’s tweet from 2014. Heathrow Airport (yes, an airport) did a fantastic job of telling heartwarming stories with their holiday campaign this year showing two teddy bears traveling home for the holidays. It was simple, relatable, and very effective at getting engagement in a busy time. Drop us a line.

Social Media 60

Social Media Discount Travel Brands 60

Ignite Social Media

DECEMBER 13, 2016

Look for more brands and influencers to share brilliant, engaging live video next year. Since 2013, interest in employee advocacy has grown by nearly 200%. Since 2013, interest in employee advocacy has grown by nearly 200%. If live video is engaging, 360 degree content can be immersing. Employee Advocates.

Trends 60

Trends Social Media Marketing Influencer 60

Buffer Social

JUNE 18, 2018

With a people-first philosophy and content strategy, Nicholas started exploring ways to better plan out social media campaigns and expand Foster’s reach on social. For example, if something awesome is happening in the shop or if we have something unique that pops up, it’s really easy to insert that into the schedule.

Communities 95

Communities Company Social Media Case Study 95

Buffer Social

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the Instagram feed, Kettlebell Kings focuses on sharing educational content and workout examples — this strategy has helped it to amass an audience of over 79,000 followers.

Instagram 64

Instagram Strategy How To Feed 64

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Ignite Social Media

JULY 24, 2018

Check out the video campaign he was a part of by clicking on the video below. Launching his blog in 2013, Christian documents his day-to-day living between New York and the Caribbean. His blog engages the finest connoisseurs with content that speaks to their passion. Be right back, planning a trip to Norway. Eat the Love.

Influencer 113

Influencer Travel Fashion Blogger 113

Kikolani

AUGUST 2, 2013

How to Create Marketing That’s Actually Helpful [Printable Checklist] – Learn how to create marketing that’s actually useful, and see some real life examples in action. 26 Social Stats from 2013 You Should Know – FAVES + CO. Business / Career. Growing a business while raising kids is even harder.

Marketing 121

Marketing SEO Mashup Groups 121

Writtent Blog

JULY 10, 2013

billion mobile subscribers worldwide, and this figure will reach 7 billion by the end of 2013. 48% of US households will own at least one tablet by 2013. Worldwide, mobile traffic doubled between 2012 and 2013. Nearly one billion smartphones will be sold in 2013. 17% of mobile marketing campaigns involve video content.

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now. The RSS feed is: [link].

Brands 131

Brands Message Boards Training Exercises 131