article thumbnail

What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

article thumbnail

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. The best examples use photos or video along with text.(

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Creative Examples of Selfies as Social Media Content

Convince & Convert

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Examples 162
article thumbnail

21 Performance Goals: A Guide to Meta Ads Optimization for Delivery

Jon Loomer

Several Paths to the Same Goal One of the easiest examples of how the performance goal is more critical than the campaign objective is Impressions. There are nine different combinations of campaign objective, conversion location, and engagement type that will lead to this performance goal. Your performance goal does.

Eventful 193
article thumbnail

This Week in Social Media – 5/8/2013

Social Media Marketing

Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? Here are 7 ways to improve your social media engagement. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. So goes the old adage.

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Number of likes, fans, friends and followers are some examples. Let 2013 be the year that brands finally get it.

Blogger 389
article thumbnail

Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

A social media audit can help optimize your social media strategies, enhance engagement, increase reach, and drive better marketing results. For example, it is best practice to look at posting frequency, how posting frequency compares to competitors, how engagement rates compare to posting frequencies, and so on.