Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? in revenue per $1 spent.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Take this example from Pepsi. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

Kikolani

FEBRUARY 27, 2013

I could list dozens of other great examples, but it’s undeniable that content marketing works. Another marketing strategy that will become very important in 2013 is guest blogging. The final marketing strategy you shouldn’t ignore in 2013 is the power of community sites. Become an Active Guest Blogger.

Strategy 137

Strategy Hubspot Marketing Case Study 137

Social Media Marketing

MAY 8, 2013

For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. One of the things that Oreo achieved with its Daily Twist campaign was muscle memory that allowed them to produce high quality content that could be quickly approved. Do you really have a good story to tell? Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Jon Loomer

SEPTEMBER 23, 2020

Given that some version of this rule has existed since 2013, this is a big deal. For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. The Facebook ad purists will be angry to know that I’m not doing any excluding of other campaigns.

CPM 174

CPM Advertising Campaign Price 174

Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% Most recently they used social listening to revamp their video and other online media for a recently launched campaign. This entire episode is an example of how not to act online. As you might expect, it''s the emerging markets - Brazil, Russia and India - that are fueling Facebook user growth.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. It’s hard to remember when we weren’t all glued to social media.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Bill Hartzer

APRIL 29, 2013

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. And, in case you weren’t aware, even employees of BG have received no formal notice and have no idea (for example) if they still have healthcare insurance.

Adwords 133

Adwords SEO Campaign Google 133

Social Media Marketing

APRIL 3, 2013

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. For example, the access must not be restricted and investors need to be given advance notice as to where to find information. More on content marketing: Writing sucks, and it’s hard.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

JULY 24, 2013

Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out. As an example of a brand that did it right, Shinola responded to the Detroit bankruptcy filing with it''s " we give you the birdy " ad this week.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

APRIL 23, 2013

As platforms continue to grow, so do the interactions on them; for example, the volume of fan questions on Facebook has grown over the last year - and just 30% since Q1. It''s not always the big campaigns and gestures that win in social media. They were interviewed recently on Six Pixels of Separation #350.

Social Media 165

Social Media Tumblr Authentication comScore 165

Hootsuite

APRIL 6, 2023

For example, the PLATO system, developed by the University of Illinois in 1970, had many features of an early social media network but was largely used in academia. Apparently, A LOT of people (like 45 million unique viewers by 2013 ) love watching live-streamed video games. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. Your generic holiday email just got deleted.

Campaign 60

Campaign List Tips Embedding 60

Jon Loomer

MARCH 2, 2022

Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). On November 6, I created the campaign. The best way to do that, of course, is with a Reach campaign. Since this was a Reach campaign, I could use a frequency cap. It’s much more in line with email drip campaigns.

CPM 207

CPM Facebook Campaign Cost 207

Waxing UnLyrical

JUNE 25, 2014

There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. The McDonalds #McDStories campaign is a classic example; the hashtag unleashed a barrage of stories of food poisoning and animal cruelty, not exactly what the brand had in mind. Avoid the bandwagon.

Social Media 208

Social Media Hashtag Campaign Flickr 208

The Way of the Web

JANUARY 2, 2013

So identifying and tackling them now as part of your strategy for 2013 will be key in having a successful year with less problems. 2013 Marketing Fallacy 1: Content Quantity not quality: The recognition of how content has become increasingly important, and the rise of content marketing is a good thing for various reasons.

Marketing 48

Marketing Compete Posterous Film 48

The Realtime Report

DECEMBER 24, 2013

Here are a few examples: MillerCoors wants you to “ celebrate safe ” and is giving away $3 million in cab rides in Chicago, Boston and NY from December 2 – January 5 through Hailo; by entering a code found at select bars, consumers get $10 off a ride from Hailo , which connects them to available cabs.

Discount 164

Discount Transportation Brands Delicious 164

Jon Loomer

FEBRUARY 19, 2024

I wrote a blog post in 2013 about how advertisers should stop removing the sidebar placement. Run a breakdown by placements … In the example above, the algorithm barely even tried to show lead ads in the Audience Network placements because it wasn’t expected to drive results. But the concept isn’t.

Advertising 157

Advertising Conversation Cost Video 157

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is just one example out of 15 that are described in a white paper we’ve created based on my research.

Influencer 195

Influencer Products Marketing How To 195

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. General Electrics showing how nature is one big loop in their 6 Seconds Science campaign. How to get the rust off your knifes – Lowe’s Fix In Six campaign. But these are only examples. Showcase your product.

Video 266

Video Film Instagram YouTube 266

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Niche influencer marketing trends continue to grow Millions of followers doesn’t equate to a successful influencer marketing campaign or record sales.

Industry 94

Industry Influencer Trends Marketing 94

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. The “Do Us a Flavor” Campaign. “ What can you learn from Lay’s “Do Us a Flavor” campaign?

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Bill Hartzer

DECEMBER 3, 2014

In the paper , the authors accuse 7Search of traffic stealing: For example, we confirmed the existence of traffic stealing from monetization chains captured by our crawler connecting three of our domains (parked with PS5) and our PPR campaign with 7Search. We show the breakdown of the crawlers’ traffic in Table 6. Methodology.

Domain Name 139

Domain Name Research Affiliate network Report 139

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Adorbs,” and, “Totally Hottie McHotterson,” for example.

Conversation 167

Conversation B2B Marketing GPS 167

Josh S Peters

JANUARY 9, 2013

Over the years we have seen countless examples of how social media can make or break the reputation of a brand. This is a layer I expect to see grow a lot more in 2013. This is another layer I expect to see grow in 2013. Build your campaigns with search and sharing in mind to get more out of your social media dollars.

Social Media 188

Social Media Reputation SEO Engineering 188

Socialmedia.biz

FEBRUARY 25, 2019

Kmart went overboard with template-responses: In 2013, Kmart, the American department store chain announced that their doors will open at 6 a.m. However, they went had a minor slip-up in 2013 while making a tweet about the Black Friday sale.

Social Media 103

Social Media Brands Template Templates 103

Social Media Marketing

MAY 21, 2018

Now, many marketing companies include this strategy in their campaigns. This is a basic example of how email marketing works. The following statistics will make my point more clear: In the year 2013 nearly 3.2 Moreover, an increasing number of bloggers are making use of email marketing nowadays.

Marketing 105

Marketing Mobile Notification Statistics 105

Jon Loomer

DECEMBER 27, 2021

It was a huge part of my business in 2013 to 2015. While I haven’t yet regained the heights the show hit in 2013 and 2014, the progress is noticeable and exciting. Your phone can download an episode, for example, but you don’t necessarily listen to it. That effectively changed late in 2021.

Apple 190

Apple Hosting Publishing Mobile 190

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? We’ll get back to analyzing specific examples later. The famous Oreo tweet from above is a great example. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

Strategy 125

Strategy B2B Marketing Conference 125

Waxing UnLyrical

JANUARY 24, 2013

There is no silver bullet, but we can provide some examples, based on recent experiences. Take Waze for example. This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution. Attribute/drive creative social PR campaigns.

Data 230

Data Sysomos Sentiment Analytics 230

Visually SM

FEBRUARY 15, 2020

in the 19th century, though early trade card examples date back as early as the 17th century: Businesses distributed these cards as form of advertising, and often featured colorful illustrations, cartoons and sayings as a way to capture the attention of potential consumers. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013.

Sports 130

Sports Instagram Advertising Travel 130

Mindjumpers

OCTOBER 17, 2012

The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013. The Tuborg example demonstrates the value for a Carlsberg brand to use the app as a communications tool during a campaign to create an integrated experience for the consumer.

Mobile 272

Mobile Brands Foursquare Eventful 272

Socialmedia.biz

JANUARY 2, 2019

Nike is a prime example. Mini did this in a really neat way thanks to a user-generated campaign on social media. Pizza Hut came up with a very clever way to thank their community in 2013, and this was done through a giveaway program. Social media is a great avenue for companies that want to improve their customer service.

Company 99

Company Social Media Discount Hashtag 99

Ignite Social Media

OCTOBER 16, 2018

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. Actually companies that propose an unusually large number of influencers are likely counting on the influencers’ organic reach to do all the work of the campaign.

Proposal 105

Proposal Influencer Marketing Apple 105

Convince & Convert

OCTOBER 30, 2014

Here are two examples worth considering. Here are the before and after traffic charts for one brand’s campaign: Note that they saw a good pop in direct and referral traffic in February of 2013, but, in March of 2013, it’s already gone. So Does This Really Drive SEO?

SEO 167

SEO Engineering NoFollow Social Media 167

SocMed Sean

SEPTEMBER 9, 2018

Oreo Cookie (@Oreo) February 4, 2013. I always ask my clients whether they are prepared for something to go wrong with the campaign? As an example, the most popular piece of content on this blog is my article explaining how to get rid of the stupid Facebook Messenger icon that displays when you don’t have a new message.

Content 265

Content Video Influencer Hosting 265

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. This is an example of a Center for American Progress , a liberal think tank in Washington, D.C., Try creating an email campaign about the impact that volunteers have in your organization.

Ensembli 149

Ensembli Training Eventful Communities 149