Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

The Realtime Report

JANUARY 16, 2013

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign.

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

Jon Loomer

FEBRUARY 14, 2024

A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. And they’re getting crazy engagement. Life in general has been a bit chaotic.

Advertising 177

Advertising Metrics Cost Sentiment 177

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!, — Under Armour Women: youtu.be/4yUkong5zZg

Campaign 180

Campaign Apparel Social Media Posterous 180

Techipedia: Tamar Weinberg

JANUARY 30, 2013

Most don’t really know what they want out of their engagement; they don’t set clear goals and set themselves up for failure. To do it well, a company needs a full time person spending every hour of the workday (and nights and weekends too) engaging in online networking. At the end of the day, social media is important.

Marketing 170

Marketing Social Media Company ROI 170

Waxing UnLyrical

APRIL 13, 2016

It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. What is their profile like and how will their personality promote your campaign?

Influencer 100

Influencer Campaign Marketing Fashion 100

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389

Blogger Brands Technorati comScore 389

Social Media Marketing

MAY 8, 2013

Industry News Content is always challenging to develop for social media, but what about the efforts you''re undertaking for engaging fans? Here are 7 ways to improve your social media engagement. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Take this example from Pepsi.

SMS 166

SMS Campaign Mobile Marketing 166

Social Media Marketing

MAY 15, 2013

of internet users in 2013 to 54.7% Because most don''t dedicate digital to branding efforts, or if they do, the digital advertising points toward legacy brand websites that are not at all engaging for that target audience. Globally, Facebook users will go from 42.6% Cisco is a technology giant that is also a leader in social media.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. About the Jessica Gioglio: Follow @savvybostonian.

Campaign 131

Campaign Forums Curation Social Media 131

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

MARCH 29, 2013

As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media.

Engagement 167

Engagement Video Brands comScore 167

Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. Real time is king. It’s all about visual content.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Writtent Blog

OCTOBER 15, 2013

The inclusion of brand characters has been found to increase engagement on social media networks as much as 585%. Even if your company’s products or services have nothing to do with pumpkin-carving or cat ears, it could be an incredibly effective way to increase engagement. Spin an Existing Offer. Company News'

Content 109

Content Marketing Upcoming Retail 109

Sherrilynne Starkie

JANUARY 30, 2016

Oxford’s word of the year is its biggest continuing PR campaign. Built for link bait, this campaign engages English word nerds the world over. Such nerds are often journalist and so, just in advance of the holiday season, it’s the annual campaign that just keeps giving by delivering massive, global media coverage.

Statistics 150

Statistics Campaign Social Media Engagement 150

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Some of them include: To a large degree, brands are still stuck in the old "newspaper" world, planning rigid campaigns many months out. according to a study by 360i. Or at least patience is wearing thin.

Social Media 162

Social Media Flipboard Journal comScore 162

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. million times.

Campaign 60

Campaign List Tips Embedding 60

The Realtime Report

JULY 1, 2014

The NBA Social Media Awards are only a part of the NBA’s social presence, as #NBAGreen , #HoopsForTroops , #KIACommunityAssist and #NBAFit are all campaigns within the NBA’s larger initiative, NBA Cares. Social Media Campaigns basketball Facebook NBA NBA Cares Social Media Awards Twitter'

Social Media 170

Social Media Sports Campaign Team 170

Social Media Marketing

APRIL 3, 2013

Bookmarks/Read-Watch-Listen Later Facebook and IDC have released How Smartphones and Social Keep Us Engaged that includes a good deal of data about usage habits. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns."

Social Media 160

Social Media Flipboard Storify Reddit 160

Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB. Close the Loop” to garner actionable insights that can be applied to optimize media campaigns and marketing programs.

Syndication 254

Syndication Marketing ROI System 254

The Realtime Report

JULY 19, 2012

The campaign is called “Do Us a Flavor” and entices consumers to submit their potato chip recipes with the promise of $1 million (or 1% of the flavor’s net sales in 2013) for the winning flavor. Suggestions are already pouring in from the 4.2

Crowdsourcing 186

Crowdsourcing Facebook Campaign Social Media 186

Bill Hartzer

JULY 3, 2013

taxpayer dollars on two separate social media campaigns: to increase the number of Facebook Likes on their Facebook page. What’s even worse, is that these two social media campaigns were complete flops, with less than 2 percent actually engaging with their posts. ing on any item within the previous week.

Facebook 164

Facebook Buy Campaign Report 164

Small Business Mavericks

JANUARY 4, 2013

Constant Contact has made some striking and bold predictions about social media in 2013. Images will be more important for audience engagement. But I think Constant Contact’s point is more about engagement – and I agree. Social media will rise as its own engagement necessity apart from the search algorithms.

Social Media 119

Social Media LinkedIn Engagement Engineering 119

The Realtime Report

DECEMBER 4, 2013

Budweiser UK (@BudweiserUK) December 2, 2013. Budweiser seems to be borrowing the campaign idea from Pampers , who celebrated the birth of the royal baby this past August by robo-knitting a gigantic blanket composed of “best wishes” submitted by Twitter followers. Eniola Aluko (@EniAlu) November 26, 2013.

Twitter 142

Twitter Hotels Campaign Hashtag 142

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. Social videos give businesses an opportunity to extend their mobile reach and engage in the rapidly changing social media world. General Electrics showing how nature is one big loop in their 6 Seconds Science campaign.

Video 266

Video Film Instagram YouTube 266

The Realtime Report

DECEMBER 12, 2013

For DiGiorno pizza, being spontaneous – and knowing where their audience is at a given moment – recently created a huge spike in engagement on Twitter. DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. What does this have to do with pizza, you may ask? .”

Hotels 155

Hotels Campaign Social Media Mobile 155

Koka Sexton

OCTOBER 7, 2016

In 2013 when I heard they were opening in California, I was hopeful that there would be one close to me. — Koka Sexton (@kokasexton) January 16, 2013. — Koka Sexton (@kokasexton) January 16, 2013. Not only was Dunkin listening and engaging but they were actually giving away gifts. I was in disbelief.

Hotels 105

Hotels Travel Conference Social Media 105

The Realtime Report

DECEMBER 24, 2013

pic.twitter.com/zMoC4P3Erb. — #CirocTheNewYear (@Ciroc) December 24, 2013. It’s a win-win situation: users get a discount on their (safe) ride home, and brands encourage consumers to engage with them digitally. Social Media Campaigns alcohol beer Hailo liquor mobile apps taxi apps Taxi Magic Uber'

Discount 164

Discount Transportation Brands Delicious 164

The Realtime Report

JANUARY 22, 2013

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car.

Buy 184

Buy Comparison Campaign Sites 184

Convince & Convert

JANUARY 23, 2014

Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun?

Examples 162

Examples Social Media Content Film 162

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a younger adult audience (under 45 years old) and to “engage this game’s huge fan base,” Lexus media manager Teri Hill told Adweek. Why so brief?

Mobile 156

Mobile Automotive Campaign Influencer 156

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. This can be seen in the engagement numbers. When Stories was first introduced, the format was challenging for advertisers: The social platforms had not developed sophisticated in-experience advertising units and campaigns were difficult to execute.

Social Media 129

Social Media Survey Social Media Management Instagram 129

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Case Study 194

Case Study Study Social Media Film 194

Ignite Social Media

OCTOBER 16, 2018

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. Actually companies that propose an unusually large number of influencers are likely counting on the influencers’ organic reach to do all the work of the campaign.

Proposal 105

Proposal Influencer Marketing Apple 105

Webbiquity SMM

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. Guest post by Francesco Montesanto. The reason?

Social Media 107

Social Media B2B Engineering SEO 107