Jon Loomer

SEPTEMBER 15, 2022

I want to take a second look at custom metrics today and provide two specific examples of how I use them. Before we get to a couple of examples, let’s dig a little deeper into why custom metrics are important. This can be critical to properly evaluate the performance of a campaign. Engagement Score.

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Metrics Examples Facebook How To 214

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 138

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 133

Social Media Strategies Summit

APRIL 22, 2021

Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. Check out these 10 top-notch campaigns from universities across North America. Or at least, it did in 2016, according to research from Engagement Labs. Image source . University of Nebraska-Lincoln.

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Education Examples Social Media Meme 264

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement. Of course, celeb collaborations are hardly a rarity for Super Bowl campaigns.

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Examples Trends Social Media Brands 130

Social Media Strategies Summit

MARCH 25, 2021

Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. In one of the earliest high-profile examples of social commerce, Nike teamed up with Shopify, Darkstore, and Snap Inc (the people behind Snapchat) for the pre-release of the Air Jordan III “Tinker”. Share with us in the comments!

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Examples Retail Instagram Buy 221

Social Media Strategies Summit

JULY 12, 2023

Marketing campaigns sometimes encourage consumers to do something new, something they may have yet to consider. Why Awareness Doesn’t Guarantee Campaign Success Almost everyone reading this article knows that flossing is good for them. Adam and his team aimed to create a memorable campaign that persuaded people to act.

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Campaign Social Media Case Study Training 208

Social Media Strategies Summit

OCTOBER 21, 2022

For years, government agencies have been an attractive target for marketing campaigns. With that in mind, we’ve rounded up five LinkedIn Page best practices for government agencies and picked out five real-world examples of high-quality government LinkedIn Pages. Ask readers to engage. It makes sense.

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Examples LinkedIn Social Media Overview 150

Oktopost

MARCH 24, 2022

In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. 7 Employer Branding Examples to Inspire You.

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Examples Campaign Brands Reputation 108

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. Today, I want to give you an example of just how powerful this approach has been for me. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. My Reach Campaign: Set-up.

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Examples Conversation CPM Campaign 206

Keyhole.co

DECEMBER 11, 2023

Engagement rates have become the yardstick of success for email and social media campaigns. That’s the magic of high-engagement email campaigns. That’s the magic of high-engagement email campaigns. But what’s the big deal about engagement? What is engagement rate?

Campaign 52

Campaign Engagement Social Media How To 52

Jon Loomer

NOVEMBER 7, 2022

Campaign Creation. When you first create a TikTok campaign, you’ll have the option of Simplified or Custom Mode. I compare Simplified Mode to Advantage Plus campaign creation. You are unlikely to be surprised that the first step requires you to select a Campaign Objective. You can also target by hashtag engagement.

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Campaign Advertising Price Facebook 200

Koka Sexton

FEBRUARY 16, 2023

But what goes into creating an engaging email nurturing campaign? Track and analyze your results: It’s important to track the performance of your email nurturing campaign and make adjustments as needed. The newsletter can help keep potential clients engaged and informed about your business and its offerings.

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Campaign Engagement Case Study Newsletter 78

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. Which reminds us: never buy followers. Trust us. )

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Metrics Examples Marketing HootSuite 107

Keyhole.co

JUNE 6, 2024

Could it be time to integrate QR codes into your next marketing campaign? QR codes speed up the marketing funnel by providing scanners with a direct path to landing pages, brand campaigns, informational videos, and social posts. Image Source: Zara ) Take clothing retailer Zara, for example. Take this example from L’Oreal.

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Campaign Marketing Discount Transportation 52

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger.

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Examples Brands Avatar Authentication 177

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns.

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Examples Campaign Discount Marketing 92

Buffer Social

DECEMBER 14, 2023

First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 LinkedIn carousels are a great content format for many reasons.

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Examples LinkedIn Collaboration Case Study 101

Jon Loomer

JULY 17, 2023

Engaged-View Attribution provides a unique way to measure conversions after engagement with your video ads. Let’s take a closer look at what Engaged-View Attribution is and how it fits in with Meta ads attribution generally. In this post, we’ll cover the following… What is Engaged-View Attribution?

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Advertising Engagement Class Conversation 148

Ignite Social Media

NOVEMBER 6, 2023

When done right, influencer campaigns can help raise brand awareness, improve engagement, and drive conversions. In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on.

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Influencer Campaign Video Instagram 96

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

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Engagement UGC How To Metrics 183

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

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Examples B2B ROI CPA 62

Hootsuite

FEBRUARY 23, 2023

But there are certain ways to use carousel ads to encourage even more interaction, increase engagement, and showcase your brand’s offerings. Not only are carousel ads more visually engaging and interactive, but they’re proven to perform better than single-image ads. Take this Bombas ad, for example.

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Examples HootSuite Class Discount 105

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

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Examples Social Media Sentiment Influencer 116

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. For example, Frito-Lay’s FIFA World Cup campaign leveraged the metaverse for a phygital experience. Pacsun kicked off its holiday marketing season with the PacVerse campaign. pic.twitter.com/pVAV7QjHQE.

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Industry Examples Real Estate Brands 105

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

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Engagement Video Facebook How To 207

Jon Loomer

OCTOBER 1, 2020

Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it. In that case, the campaign results in 15 conversions.

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Campaign Facebook Advertising Library 193

Ignite Social Media

FEBRUARY 19, 2024

Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Why Campaigns Want Access to Influencer Audiences A major driver of political influencer marketing is influencers’ sway among younger voters – a hugely coveted demographic.

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Influencer Campaign Collaboration Authentication 106

Hootsuite

JUNE 7, 2023

For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Having good engagement also means that your content will be favored by Instagram’s algorithm.

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Engagement Instagram HootSuite FAQ 117

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

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Campaign Instagram HootSuite UGC 145

Keyhole.co

JANUARY 21, 2024

That’s why we’ve prepared this Twitter marketing guide with tried-and-tested tactics and examples. But when connecting and engaging with your Twitter audiences, you can cultivate meaningful experiences and develop an invisible emotional bond between your brand and your prospects and customers. Why should you focus on Twitter marketing?

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Examples Strategy Twitter Marketing 52

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Look at the channels they use to communicate and engage with customers, promote their business and drive the most visibility.

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Analysis Report Examples Tools 89

Hootsuite

MAY 17, 2023

Free 30-Day Trial 13 great real estate Facebook ad examples 1. Not every campaign needs to be a potential Oscar nominee, okay? Highlight recently sold listings For seller’s agents, this is your equivalent of the above real estate Facebook ad example. For example, 85% of mobile users watch videos with the sound off.

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Real Estate Examples HootSuite Facebook 104

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. One example of a brand using this strategy is Instant Pot.

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Small Business Engagement Strategy Facebook 100

Keyhole.co

MARCH 4, 2024

How do we turn novel and engaging social media posts into revenue? Plus, we include a handful of examples if you need inspiration. For example, increasing brand awareness is among the top priorities for social media marketers. Let’s use an example to explain. Below, we take you through five examples of social media goals.

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Examples Social Media How To GPS 52

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples. following up.

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Examples FAQ Insurance Retail 99

Hootsuite

JULY 24, 2019

But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. Here, we focus on highlighting some of the best Facebook advertising examples so you can model the success of these winning campaigns. 16 winning Facebook ad examples to learn from. SESSIONS ????Ross

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Examples Campaign Facebook UGC 112