Buzz Marketing for Technology

DECEMBER 21, 2012

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225

Mobile Marketing Exercises Applications 225

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191

Mobile Strategy Marketing Insurance 191

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1. The Year of Mobile – Seriously.

Social Media 122

Social Media eBook Mobile Data 122

Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. By 2014 mobile is predicted to overtake desktop Internet usage.

Mobile 167

Mobile Retail Marketing Smart Phone 167

The Realtime Report

SEPTEMBER 7, 2012

Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. Twitter’s mobile advertising revenues in the US will total $129.7 million in the US market.

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

The Realtime Report

JANUARY 31, 2014

Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. and 945 million monthly mobile users, up from 874 million in Q3. billion).

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Kikolani

APRIL 12, 2012

There were four tracks to this conference: Cloud Services, Mobile Wireless, New Opportunities, and Business Development. Corporate bloggers may take an interest in how the corporate blog plays a roll across the online channels, mobile, and intranet, etc. How small companies can appear larger to compete with big businesses.

Conference 113

Conference Wireless Hosting Blogger 113

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

The Realtime Report

OCTOBER 25, 2012

Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

Engagement 194

Engagement Automotive Brands Paid Search 194

Mindjumpers

AUGUST 16, 2012

from the beginning of 2012, according to statistics released by Facebook at the Game Developers Conference Europe 2012 in Cologne, Germany this Tuesday. At the moment, Facebook is intensifying the focus on mobile. If your game doesn’t work on mobile, you might quickly end up with a lot of dissatisfied fans.

Campaign 235

Campaign Facebook Marketing Mobile 235

Sherrilynne Starkie

JUNE 22, 2013

Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Big Data’s Not for Big Companies Only.

Data 327

Data Foursquare Conference Wikipedia 327

Mindjumpers

JUNE 27, 2012

Last week at Le Web 2012 in London, the augmented reality app Blippar won the start-up competition. The company explains: “ Blipp v. & Mobile augmented reality for consumer engagement. Blippar describes itself as the first image recognition mobile platform targeted specifically at consumer engagement.

Engagement 257

Engagement Mobile Buy Team 257

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279

B2B Marketing Mobile CPM 279

Ignite Social Media

MARCH 2, 2021

People have become increasingly concerned about the security of their mobile devices. MeWe was founded in 2012 under the name Sgrouples, but it didn’t launch its platform until 2016. The company says that it offers users a nonbiased platform that will not censor ideas or track user data.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Ignite Social Media

JANUARY 6, 2020

Facebook becomes the 3 rd largest web company in the US behind Google and Amazon, where it still sits in 2020. Bonus: The first video to hit one billion views was Psy’s “Gangnam Style” in 2012. Facebook introduces liking individual comments. Poking” is still weirdly popular (and is still around today, though much less prominent).

MySpace 134

MySpace Instagram Social Networking YouTube 134

Convince & Convert

JANUARY 30, 2014

Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets.

News 140

News Instagram Video Community building 140

yMarketingMatters

JANUARY 23, 2013

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam. Another major factor is the “subject” line.

Tips 216

Tips Smart Phone Marketing Mobile 216

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Offers are basically coupons for people to redeem.

Features 220

Features Policies Mobile Module 220

The Realtime Report

APRIL 7, 2014

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Convince & Convert

AUGUST 25, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “app-ification” of brand value.

Mobile 149

Mobile Apple iPhone Applications 149

Mindjumpers

JULY 6, 2012

Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers on Facebook : By the end of February 2012, Facebook announced the launch of a new feature called Offers. Offers are basically coupons for people to redeem.

Features 205

Features Policies Mobile Module 205

yMarketingMatters

JANUARY 23, 2013

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam. Another major factor is the “subject” line.

Tips 178

Tips Smart Phone Marketing Mobile 178

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

The Realtime Report

JANUARY 9, 2013

According to data provided by the company, campaign goals were exceeded: Facebook likes rose 27% to 571 (now at 579). Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Measure Results.

Social Media 186

Social Media Strategy Case Study Airlines 186

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Stay N' Alive

JUNE 21, 2012

In fact, it wasn't until years after that that developers could really start integrating this data into other websites and mobile apps. It was during this time that I met Paul Allen , who was looking to launch his company, FamilyLink (originally called We're Related). Google+ is in a very similar state today.

OpenSocial 98

OpenSocial Google API Facebook 98

Dave Fleet

FEBRUARY 7, 2011

Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Mobile commerce will bloom. 2012 will be a year of even more aggressive innovation.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

JANUARY 31, 2014

It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their Web-based experience. The output of this shift from Web-based to mobile-primed could not have happened at a better time. Then, something happened.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Idaconcpts

FEBRUARY 15, 2013

Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 With the growth of smartphones, companies are focusing to increase their brand visibility and sales through smartphone apps. Yelp will allow company owners to keep track of whatever information is being posted about the company.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. VSCO founders, Joel Flory and Greg Lutze, know a thing or two about focus.

Issues 136

Issues Survey Campaign Authentication 136

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company. Even that doesn’t tell the full story.

SEO 188

SEO B2B Social Bookmarking Organization 188