Buzz Marketing for Technology

OCTOBER 18, 2013

percent from 2012 and almost triple the amount spent in 2011. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months.

Retail 217

Retail Discount Loyalty Data 217

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Content Marketing B2B 167

The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. Klout and Peerindex: Social network loyalty cards. 2012 The Year of 3D Printing? And I’d like thank you.

Klout 33

Klout Embedding Loyalty Vimeo 33

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 249

Social Media B2B Marketing SEO 249

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2005-2011: Clicks & views. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Global ad revenue is 19.77 billion US dollars , bringing it to a 10.9% 2012: Watch time.

YouTube 115

YouTube Notification Video Trends 115

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Social Media Marketing

MAY 22, 2013

Not all social media is created equal - men and women use it at different rates and are present in different proportions on platforms. 62% of men use social networks, while 71% of women do. A big Monday in fact, when the portal announced that it was acquiring social network/blogging hub Tumblr for $1.1 Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Kikolani

NOVEMBER 4, 2011

50 Great Free WordPress Themes From 2011 – 50 great WordPress themes that were released in 2011 for free. Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead) – Pagerank isn’t an important website metric anymore, so what is? Social Media / Social Networking.

Mashup 113

Mashup Resources Klout Exercises 113

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. But also ask yourself if something new would be valuable for your business. But that’s not all. Write your bio.

Questions 104

Questions Banking Insurance HootSuite 104

Kikolani

OCTOBER 10, 2011

Featured Post – How to Optimize Social Media Profiles for SEO. This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. Social Media. These are my favorite WordPress comment plugins. Learn how to make yours awesome with these 5 tips!

Analytics 113

Analytics SEO Social Media Google 113

Twist Image

APRIL 12, 2011

Wouldn't that be the best/easiest metric to use to establish whether or not your event is worth attending? At the Radian6 User Conference, Social 2011 , last week in Boston, the website had live links to each speaker's Twitter profile. networking. online social network. social 2011. conference.

Conference 111

Conference Organization Radian6 Eventful 111

Kikolani

FEBRUARY 3, 2012

How I Made 6 Figures as a Freelance Writer in 2011 – A description of each major client I had in 2011, roughly what percentage of my income came from each client, and how I found them plus 12 additional tips. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you?

Mashup 113

Mashup Resources RSS SEO 113

Buffer Social

MARCH 13, 2017

Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. To achieve long-term success, any social network must figure out their monetization strategy. In my opinion, this is the “one metric that matters” when it comes to Snapchat.

Social Networking 111

Social Networking Social Media Examples Video 111

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Net-Savvy Executive

DECEMBER 28, 2010

Tell Me Your Metrics… The latest on measurement silos and the clubs who work in them. Applying Social Network Analysis to Social Media Not only is SNA different from SMA , we're really just getting started at using them together. Whose Ethics Apply in Social Media? What will happen in 2011?

Analysis 64

Analysis Analytics Software Metrics 64

Kikolani

JUNE 1, 2012

Social Media / Social Networking. The 10 Most Misleading Social Media Metrics in the World – The amount of misleading social media metrics is truly staggering. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals.

Mashup 115

Mashup Resources Klout RSS 115

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 261

Social Media Trendrr SM2 Alterian 261

Jon Loomer

MARCH 24, 2016

We don’t care about our place within a social network. Instead, they’ll watch Instagram users closely to see how their engagement levels and time using the social network change. Locowise, who uses a different approach to measuring engagement rate than Quintly, still reflects a consistent drop in the metric.

Brands 113

Brands Instagram Engagement Activities 113

Net-Savvy Executive

DECEMBER 28, 2010

Tell Me Your Metrics… The latest on measurement silos and the clubs who work in them. Applying Social Network Analysis to Social Media Not only is SNA different from SMA , we're really just getting started at using them together. Whose Ethics Apply in Social Media? What will happen in 2011?

Analysis 40

Analysis Analytics Software Metrics 40

Kikolani

MARCH 30, 2012

Link Evaluation Survey 2012 – We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link. Social Media / Social Networking.

Mashup 115

Mashup Resources SEO RSS 115

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. The answer is no, but it’s still a metric that is close to Larry Page’s heart.

Marketing 264

Marketing SEO Case Study Small Business 264

Kikolani

NOVEMBER 23, 2012

7 Link Quality Metrics That Matter – Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Social Media / Social Networking. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals.

Mashup 113

Mashup Resources Discount WordPress 113

ProBlogger

AUGUST 21, 2011

Once you have verified ownership of your site, you’ll see on the left side that the major areas are Site configuration, Your site on the web, +1 Metrics, Diagnostics, and Labs. Detected: Jul 30, 2011. You can find him on all the major social networks through DaveTaylorOnline.com. Key elements of a Webmaster Tools report.

Tools 42

Tools URL Analytics Overview 42

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011.

comScore 156

comScore Review Klout Marketing 156

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 191

Statistics Research Social Media B2B 191

Webbiquity SMM

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. Social is for customer service.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Ignite Social Media

FEBRUARY 2, 2023

So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. They’re not really mapping the social network. Now, using normal cost per view metrics, 21 million views should cost around a little over 500,000 in paid media.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

JANUARY 24, 2014

I could write most of an entire book about this topic, and actually touched on it a lot in The NOW Revolution , my 2011 book with Amber Naslund that is more relevant than ever. But in this post, I’ll summarize the six ways Univision set itself up for social success, and the corresponding lessons that apply to us all.

Engagement 164

Engagement Syndication Facebook Metrics 164

Keyhole.co

SEPTEMBER 4, 2023

Ideally, you should look to utilize a mix of broad and niche-specific hashtags to keep your reach broad, but not lose the core audience who will directly impact your metrics. By launching named Coke bottles in 2011, Coca-Cola was able to encourage users to share images of themselves with the bottles and tag friends they had found bottles for.

Hashtag 52

Hashtag Instagram Strategy How To 52

Ari Herzog

FEBRUARY 3, 2014

My most-visited post in January is an article I wrote about LinkedIn in April 2011 but 94% are either unsatisfied and look for other search results on my site or they want to keep reading other posts. Media blogging metrics' If you were inspired, please add a comment and sign up to receive blog posts by email.

Syndication 159

Syndication Metrics Analytics Applications 159

Hootsuite

FEBRUARY 24, 2021

While those who work in social may be disproportionately called upon to justify costs, building a sound business case is good practice. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Social media managers get asked this question a lot.

Questions 141

Questions Social Media HootSuite Marketing 141

Social Media Marketing

MAY 29, 2013

Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Stuck on how to use Google+?

Social Media 164

Social Media Yahoo Storify Flipboard 164

Webbiquity SMM

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? 4 experts on how to turn social media into sales by Social Media Today.

Social Media 199

Social Media Tools Tips ROI 199

Convince & Convert

JULY 20, 2012

Eric: Is the donation the key metric that you are trying to drive through social? It’s at the bottom of the social funnel, right, so that’s the goal is donations at the bottom but that is not actually my goal in a day to day basis. That could make or break your month as a marketer. Alison: No.

Digg 113

Digg Communities MySpace YouTube 113

Kikolani

MARCH 31, 2011

The 2011 trend report – the color for this spring is white. 100 unique Tumblr themes for 2011 – huge collection for bloggers on Tumblr. Why quality is the only sustainable SEO strategy – a look at what link metrics translate to higher rankings. Social Media / Social Networking.

Mashup 130

Mashup Resources Affiliate marketing Tumblr 130

Kikolani

JANUARY 6, 2012

Experts Speak: What Was Your Biggest Business Breakthrough in 2011 – Our panel of expert bloggers discuss their biggest accomplishments in 2011 and how you can accomplish your business breakthrough in 2012. Social Media / Social Networking. Get ready to get more productive! Search Engines / SEO.

Mashup 115

Mashup Resources RSS SEO 115

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265