Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247

Tools Adwords Marketing Class 247

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. In the world of mobile, the evolution has been nothing short of dramatic.

Mobile 177

Mobile MySpace SMS Yahoo 177

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Brands 144

Brands Content B2B Apple 144

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

NOVEMBER 27, 2011

Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009). Is Erik Deckers a funny social media marketing guy? Or a social funny guy?

Social Media 219

Social Media Marketing Sports Banking 219

Kikolani

NOVEMBER 7, 2011

How will you monetize your website for mobile? I also heard from someone (I’m sorry I don’t remember who you are, but you are awesome), I was told that Mari Smith mentioned me in her latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web. Related Posts.

Hotels 153

Hotels iPad eBook Screencast 153

The Social Media Incubator

MAY 6, 2011

by admin on May 6, 2011 Much has been written already about the news heard ’round the world last Sunday when President Obama announced the death of Osama Bin Laden. As more people became aware of the news on Sunday, Twitter was alive with conversation about the event in every part of the world.

Social Media 140

Social Media News Foursquare Small Business 140

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Using a mobile app or online service. The digital marketing arena has given rise to an unprecedented number of options available to consumers. 3 Mobile App Metrics.

Engagement 90

Engagement How To Metrics Loyalty 90

Pam Hughes

DECEMBER 30, 2021

Although voice recognition has been around since the 1950s, it was only in 2011 when IBM’s Watson came out (you may have seen it beat contestants on Jeopardy! Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches. that it became practical and relevant.

SEO 68

SEO Strategy Engineering Mobile 68

Waxing UnLyrical

NOVEMBER 17, 2010

Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. pts Settings.

Class 215

Class WordPress Creative Commons Postrank 215

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. But 2012 will see some changes in this area and as a marketer, its none too soon. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial. We’ll see more and more video as the content type of choice.

Social Media 217

Social Media Trends Smart Phone ROI 217

Convince & Convert

MARCH 13, 2012

Guest post by Tim Hayden , co-founder and CMO of 44Doors , a mobile SaaS and consulting firm based in Austin, Texas. Truth be known, there is something much more transformational happening with smartphone proliferation than a quirky mobile search and voice-to-text functionality. means game-over, then maybe they have a point.

Microsoft 119

Microsoft Mobile iPad Meeting 119

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

The Realtime Report

NOVEMBER 29, 2012

Twitter has changed its guidance over the years, moving downstream into the mobile and desktop client markets, and changing the terms around API access, all of which have impacted a variety of third-party developers who had built business models based on Twitter’s initial assertions that it was in favor of an open ecosystem.

Twitter 189

Twitter Data Wikipedia Analytics 189

Bare Feet Studios

JANUARY 25, 2011

There is no “one size fits all&# solution, however by examining the possibilities, combined with your own market knowledge and company culture, you can put things into focus. Mobile Interactivity and Smart Phone Apps. It’s a decent question to ask, either formally via a survey or informally in conversation one at a time.

Social Media 52

Social Media Smart Phone Trends Policies 52

ProBlogger

JANUARY 12, 2011

Welcome to the 2011 list of bloggers to watch. Based on many conversations over coffee, fries, and ice-cream, I was able to ascertain that the following people will have a lot to contribute to the wider blogging community. He positions himself as a comedian who has an irreverent outlook at blogging, social media, and marketing.

Blogger 55

Blogger Communities Blogosphere Skills 55

Twist Image

APRIL 20, 2014

I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. He was the co-author of The Online Advertising Playbook back in 2007, then in 2011, he published Listen First! Enjoy the conversation.

Metrics 74

Metrics Advertising Consultant Research 74

The Social Media Incubator

NOVEMBER 16, 2009

Success with social media is inextricably linked to your entire marketing plan. “ Integrating social media into search and PR are the two most obvious and proven success tactics in the industry ,” says Aaron Kahlow of ClickZ. “ Integrate social and see the results. Copyright © 2009-2011.

ROI 106

ROI Social Media Foursquare Consultant 106

Twist Image

FEBRUARY 23, 2012

Mobile is small. What do these numbers look like (as of December 2011)? Stepping back further, six years ago it controlled 90% of the market. The numbers are trending in the right direction, but we have to able to recognize that the new conversation and discourse should not really be about PC versus Mac. desktop edition.

comScore 104

comScore Microsoft Mobile Blogger 104

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Bold & Digital Men of Social Media 2011 Calendar Seriously. Chad Richards is the Social Program Manager at Firebelly Marketing. Have a great weekend!

Social Media 163

Social Media Paid Search SMS Syndication 163

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. report titled, CMOs On Social Marketing Plans For 2011. "In 2011, revenues remain critical, but the additional value of these consumer interactions -- even beyond the site -- lies within the key insights customers share with brands. chief marketing officer.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Gearing up for projected growth in 2018.

Retail 109

Retail Sentiment Project Instagram 109

SocialFish

JANUARY 11, 2011

Here’s to more great conversations to come in 2011! The Science of Social Media Marketing. 60 Tips for Marketing Your Social Media. Mobile apps are a waste of time for associations. Need help with Social Media policies? Best iPhone Apps from Nonprofits and Associations. 11 Must-Do’s For the Serious Blogger.

Postrank 170

Postrank Handbook Case Study Press Release 170

Proactive Report

FEBRUARY 20, 2011

A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. Social 2011. Innovation through data and conversation. digital marketing. online conversations. social 2011. google alerts.

Radian6 102

Radian6 Findability RSS Sentiment 102

Ignite Social Media

DECEMBER 8, 2017

Twitter: With 319 million active users, Twitter is a platform that thrives on mobile: about 80% of the platform’s audience accesses their accounts from their devices, making it ideal for targeting consumers on the move. In order to keep developing your strategy, track and adjust it through engagement, reach and conversions.

Content 99

Content UGC Instagram Social Media 99

Firebelly

FEBRUARY 17, 2010

Related posts: Social Search: Tempur-Pedic "Ask Me" Commercial Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Motorola Backflip Commercial And Social News TurboTax: Taxes Social Media Style Chad Richards is the Social Program Manager at Firebelly Marketing. This prevents automated programs from posting comments.

YouTube 129

YouTube Campaign URL Paid Search 129

Kikolani

JULY 8, 2011

12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! 50 effective landing page templates for your products – get more conversions using these great designs. Free WordPress themes – the 2011 edition of the best free WordPress themes. Business / Career.

Mashup 142

Mashup Resources RSS SEO 142

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Twist Image

AUGUST 30, 2011

The everyday user of the iPhone 4 probably doesn't realize how powerful this feature-set is for the mobile device. Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own). Prime time. What about Apple TV?

Apple 97

Apple iPad iPhone Film 97

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010.

Mobile 197

Mobile Cost Retail comScore 197

Jon Loomer

NOVEMBER 27, 2023

I started this website in 2011. It was the only way to run ads to mobile devices. You could target people who owned a certain car, bought a specific brand of shoe, or were in the market for a home. Remember the Conversion Pixel? You had to manually place that pixel on the individual pages where conversions happened.

Aggregator 178

Aggregator Advertising Features Conversation 178

Twist Image

AUGUST 5, 2011

It's a topic that Francisco Dao tackled in The Washington Post on July 29th, 2011 in an op-ed piece titled, We share too much, and it's stifling innovation : "But are the ideas of a select few really important when it comes to driving innovation? Social Media helps people to mobilize, share, communicate and connect.

Wikipedia 97

Wikipedia iPad Hashtag Apple 97