How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions.

Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers.

Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. Conversion rate definition.

5 Ways to Increase Mobile Conversion Rates

Convince & Convert

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. The studies from Marketing Experiments and LoyaltyReward.co

Mobile 125

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 275

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations.

Facebook Timeline for Pages on Mobile Devices

Mindjumpers

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories.

Mobile 270

4 Conversion Experts On Why Buyers Click

Convince & Convert

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. Developing a detailed persona of your ideal customer should be the first step in your marketing strategy. ”.

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

4 Critical Marketing Strategies Businesses Must Use to Improve Conversion Rates

Socialmedia.biz

They must integrate effective marketing strategies to increase conversion rates and ensure that visitors will make a sale before leaving their site. As any expert digital marketer will tell you, your website acts as the portal through which customers reach you. Marketing

The Facebook Mobile

Mindjumpers

Tweet In the beginning of the last three press conferences held by Facebook, Mark Zuckerberg has been very quick to decline the rumours that Facebook is about to launch a mobile phone. I am looking forward to try out the Facebook mobile when it hits the market.

Mobile 209

How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. That data helps you determine your best marketing course of action and to scale your advertising accordingly.

25 Principles Mobile Site Design- Delight User & Drive Conversion

Kikolani

From ThinkWithGoogle about Mobile Site Design. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site?

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it.

Mobile 171

5 Simple Tweaks to Optimize Your Form Conversion

Convince & Convert

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Call to Action As marketers, we want to make our communications with customers as turnkey as possible.

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

The 10 Key Mobile Trends for 2011

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. Mobile marketing is becoming increasingly important. Mobile is part of the mix!

Mobile 244

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices.

Mobile 180

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.

Mobile 162

How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat. The mobile consumer.

Mobile 279

14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Yes, smart and social savvy marketers know how to generate sales using Twitter. Instead, you need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer.

How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. Open up Your Mobile Wallet. Entice more mobile customers to buy your products with a mobile wallet option.

11 massively doable ways to increase conversions with better forms

Convince & Convert

I recently collaborated on my friends at Formstack (a very nifty system for creating and managing smart, online forms ) on a free Webinar to help marketers see all the ways they could be improving their results with form tweaks. Marketers worry too much eyeballs and not enough about actions.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts?

Mobile 238

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine.

Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

The prevalence of smartphones, in particular, has really led to a variety of new marketing and sales techniques that are beneficial for both customers and businesses. If you want to get in on the mobile payments action, now is definitely the time. Use Specialized Marketing Strategies.

Mobile 106

LinkedIn Lead Gen Forms: 9 Best Practices for Increasing Conversions

Oktopost

Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. B2B Marketing B2B Marketing Tips Lead Generation LinkedIn

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Marketing Automation.

4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. Link to Mobile-Friendly Sites.

Mobile 124

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” And by “results,” note that I’m focusing on Cost Per Conversion.

Cost 124

Mobile eCommerce Tips for 2013

Idaconcpts

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website.

Mobile 136

5 Facebook Ad Types That Improve Mobile Engagement

agora pulse

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. Facebook Lead Ads are specifically designed for mobile traffic.

Types 171

5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Harness that excitement, and think about what this means for your mobile app.

Mobile 165

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site.

Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

The topic of conversation is “The future of brand experience.” ” It is time marketers get real on the importance of customer experience. The future of marketing is brand experience. Marketers must stop marketing to devices and instead must focus on people.

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Not buying into multi-channel marketing. Forgetting to steward mobile donors. Mobile donation page.

Mobile 192

Ready, Set, Activate Your Digital Audience to Fall in LOVE with your Brand

Pam Moore

Unfortunately too many marketers are lazy. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, LinkedIn profile or Instagram account. Why you must plan your conversion funnel, hope is not a strategy.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.