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Top 10 Search Engine Optmization Blunders of 2011

Bill Hartzer

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. In February, 2011, Google penalized Overstock.com for links to their website –which were determined to be what I would call “unnatural” in nature. SEO Company Forces Google to Out Them.

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Is Today Tonight Breaking Facebook Competition Guidelines?

Laurel Papworth

Facebook Page Competition Guidelines T&Cs. I seem to be always telling random strangers on company Pages that they can’t run a competition to “like” them on Facebook or to “tag” a photo. Here’s the proof : Date of Last Revision: May 11, 2011. The rest are on the other guideline pages.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools. I particularly appreciated the process of the FLIRT model.

Review 142
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Carlsberg Group

Mindjumpers

Since 2011, we have continuously organized, aligned and optimized social media efforts of the group while still allowing for global/local brand activation. Our key areas of responsibility: Developing, updating and implementing social media guidelines, processes, tools and templates.

Groups 100
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Forrester: Actual Interactive Marketer Predictions For 2011. Develop guidelines for resolving issues.

Trends 258
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Why You Need a Social Media Policy in Your Organization

Mindjumpers

Having a Social Media Policy or so-called “How to Safely Use Social Media Guidelines” will help your business or brand in the following way: Employees will gain knowledge on which kind of content that is allowed and not least valuable for your business to be shared.

Policies 245
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6 Tips to Make Your Email Marketing More Effective

yMarketingMatters

When choosing an ESP, make sure the company has strict anti-spam policies and complies with the guidelines of CAN-SPAM. Broken email campaigns are an increasing concern among email marketers, especially since several companies and web-based ESPs now block graphics as a measure to combat spam. 44% of U.S. 25% of U.S.

Tips 216