12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

Most brands neglect to set expectations through guidelines, commenting policies etc. In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing.

New Facebook Guidelines For Brand’s Timeline

Mindjumpers

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. Facebook has clearly laid down some guidelines for cover images.

IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

How to Comply with FTC Guidelines

Convince & Convert

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. company.

There is Nothing About Negative SEO in Google Webmaster Guidelines

Bill Hartzer

There is nothing about Negative SEO in Google’s Webmaster Guidelines. After a review of Google’s Webmaster Guidelines, from what I can tell, there are no actual references to the practice of Negative SEO. Then, Company TWO builds 10 more microsites like this.

SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. All companies have to do is pay to be a member of one of these SEO/SEM organizations, including SEMPO.

Another Word on Social Media Guidelines

SocialFish

or defamatory comments when discussing the Company or the employee’s superiors.”. Therefore the NLRB ruled that the “Blogging and Internet Posting Policy” contained unlawful provisions that “prohibited employees from making disparaging remarks when discussing the company.”

SEO Guidelines – Four Major SEO Pitfalls to Avoid

Social Media Marketing

E-mail marketing is also an easy link building search engine optimization that can be implemented by any company. If you own a website, then definitely you would be using the basic SEO techniques to drive traffic to your site. Sometimes, your SEO techniques may not favor your website and your site may step down from the search engine rankings. This indicates that something is missing on your site. This article will be useful for the websites that need good SEO optimization.

Best Business Social Media and Blogging Guidelines

The Way of the Web

Social Media policies and guidelines are vital for every business and employee. Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. Even with a small business, it’s good practice to instill the right guidelines and policies early on. Exeter University Social Media Guidelines [link].

Why Businesses Should Hire an SEO Company?

Social Media Marketing

Why Should Companies Hire SEO Firm? But the question arises how can a company attain noticeable improvements and become successful? One of the ways is to hire an efficient SEO company and it will surely improve the company’s website ranking on the search engine result page. Needless to say that the domain of SEO is already evolving at a fast pace and it is essential for the companies to stay attuned to the latest development in the SEO technologies.

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What every social media marketer should know about the 2013 FTC guidelines

SocialFish

Andy: If you, the company, create a social media policy and train your team, the FTC will not hold the company responsible if something goes wrong. It’s been “lawyered up” and hundreds of companies have already started using it. — Great video by Andy Sernovitz on the FTC Rules.

Breakdown of Facebook's new promotions and contest guidelines.

Josh S Peters

Facebook has updated their promotion and contest guidelines again and it seems like nobody is paying attention. Facebook Rights: They may (and have) change the guidelines when ever they want to and don’t have to notify you. If you’re considering PLEASE READ THE GUIDELINES.

The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks

Buffer Social

Sharing to your LinkedIn Company Page. Images shared to your LinkedIn Company Page will look slightly different than images shared to your personal profile. When links are shared to your Company Page, the image preview will be scaled and cropped to fit a box of 436 pixels wide by 228 pixels tall. So the same image should scale nicely for both image previews of links on your personal profile and Company Page.

What’s Your Company’s Social Media Policy?

The Social Media Incubator

A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.” of FERF, “Social media cuts across many areas of a company (such as HR, marketing, communications and legal, among others). What about the social media activity of the employees within your company?

16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

I am sure many of you have similar concerns regarding hiring a company for your social media and SEO needs. Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Check their credentials and the company’s search engine standing for keywords.

The Importance of Local Search and Local SEO Companies

Idaconcpts

Local SEO Companies Have the Edge. This company could be anywhere in the world and may have no idea about your local market, but hey! If you are a web design Montreal company, why would you trust a company located in Sydney, for example, to run your SEO strategy?

57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Online Communications Guidelines. Editorial Guidelines. Social Media Guidelines. Social Media Guidelines. Community Guidelines. Guidelines for Student Blogging. Corporate Blogging Policies and Guidelines. Social Computing Guidelines. Social Media Guidelines.

Why You Need a Social Media Policy in Your Organization

Mindjumpers

Having a Social Media Policy or so-called “How to Safely Use Social Media Guidelines” will help your business or brand in the following way: Employees will gain knowledge on which kind of content that is allowed and not least valuable for your business to be shared.

Questions To Ask When Trying To Hire The Right SEO Company

The Realtime Report

Questions To Ask When Trying To Hire The Right SEO Company. In order to garner the attention you want for your company, you will have to find a way to adequately market your service or product. Do You Follow Webmaster Guidelines?

How to Customize your Facebook Page

Mindjumpers

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page.

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Company Settles with FTC for $250,000 Over Misleading Online Reviews

Bill Hartzer

A company that sells guitar-lesson DVDs online has settled with the Federal Trade Commission for a whopping $250,000 over charges that the company “deceptively advertised its products through online affiliate marketers who falsely posed as ordinary consumers or independent reviewers&#.

Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

ProBlogger

Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content.

Today Is Facebook IPO Day – Does The Company Have The X-Factor?

Mindjumpers

Keep in mind, that we are talking about a company with a yearly revenue of just below $4 billion – to accomplish this valuation, a company has got to have a huge X-Factor. Companies and brands around the world are looking at Facebook and social media as a marketing investment.

What Is A Social Intranet And Is It Right For My Company?

SocMed Sean

Whether social features will benefit your organization largely depends on your requirements, structure and company culture. You may also want to prominently display your social intranet guidelines so that employees are aware of what is expected of them.

Media companies and losing talent

The Way of the Web

And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. SproutSocial A2 Share what types of content you want w/ voice guidelines, etc.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Book Review: The Social Employee

Webbiquity SMM

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside.

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How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.

How to handle a shitstorm – before, during and after

Mindjumpers

Here’s how your company should act before, during and after a social shitstorm. If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or a subsite. A recent report from Radium One shed some light on the concept of “Dark Social”.

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44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. Anything violate G’s guidelines ?

List of Rules to Remember When Engaging in Social Media

Mindjumpers

Do you have any guidelines to make them acquainted with a social media presence? Make a plan and guidelines for your employees. When the social media team has become acquainted with the policies and guidelines for fostering performance and governance, the next step is ready to be taken.

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How to Use Pinterest And The New Rich Pins Features

Mindjumpers

However, remember to also use Pinterest as a way to tell more about your company and your values. Recipes: Companies and food bloggers can include ingredients, cook time and serving information for recipes.

The risk of silence on your company news page or blog…

The Way of the Web

Obviously there have already been a number of examples, such as Eurostar , but technology companies are no better. If that was followed by future transparency, would that alter your opinions of the company, in comparison to your views after reading the NYT piece?

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Though email is a critical and preferred communications tool for most companies, we’re still drowning in too many emails.

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or sub site. A recent report from Radium One shed some light on the concept of “Dark Social”.

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How to advertise and optimise posts on Facebook

Mindjumpers

Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm.

Tumblr – Why, How & Who?

Mindjumpers

It’s aligned with the company’s well-known design and the content is a nice mixture of pictures and GIFs – both modern and retro. Best Practise Cases Guidelines SEO Social Media Tumblr Visual content Most brands today are active on Facebook, Twitter and maybe Instagram.

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Today Is Facebook IPO Day – Does The Company Have The X-Factor?

Mindjumpers

Keep in mind, that we are talking about a company with a yearly revenue of just below $4 billion – to accomplish this valuation, a company has got to have a huge X-Factor. Facebook and Zuckerberg have been on the road talking about the future and current state of the company for the past month too. Their focus has especially been on explaining how the company is going to be great for all mobile users and how the company is investing in the mobile space.

How to Kick-Start Your Content Marketing [Report]

Mindjumpers

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing.

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How to Handle Fans’ Feedback on Your Facebook Page

Mindjumpers

This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Facebook Social Media conversation customers dialogue Engage Facebook Page fans feedback guidelines interact positive and negative feedback