Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers. Stay well, Lux Narayan.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success?

ROI 132

ROI Social Media Airlines Proposal 132

Convince & Convert

DECEMBER 25, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator” last week at Social Media Success Summit 2011. Select Metrics. (Happy Holidays!

Process 134

Process Social Media ROI Metrics 134

Convince & Convert

MAY 31, 2011

However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011. What makes measuring social tricky is that HOW your company uses social media changes the metrics that makes sense for you. Not every company has access to the same metrics.

Process 149

Process Social Media ROI Metrics 149

Mindjumpers

JUNE 25, 2012

Design Lions: The Solar Annual Report 2011 by Serviceplan for Austria Solar. The Titanium Lions went to Nike+ for their product and service FuelBand – a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. Cyber Lions: Nike+ FuelBand by R/GA for Nike+.

Film 168

Film Small Business Curation Mobile 168

Small Business Mavericks

MAY 1, 2011

If you are a local business trying to rank better for your search terms and a geographical targeting metric, see if you can get a few local Web citations, with or without a link. feed. &# Larry King says: May 1, 2011 at 12:09 pm "What Factors Affect Local Search Rankings?" About Us What’s a Maverick?

Small Business 173

Small Business Real Estate Hubpages Case Study 173

Waxing UnLyrical

AUGUST 17, 2015

Why: “You must incentivize optimal behavior, so you don’t focus on meaningless metrics such as likes,” says Avinash in this interview for Quartz. Why: When I featured this post in a roundup back in 2011 , I described it as personable, funny and really easy to read despite its long length. I Wish I’d Known That.

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JANUARY 20, 2012

So the chat was a community chat or, as I like to call them, a fireside chat. What folks felt were their biggest measurement successes of 2011: and. Seeing as how some of us (cough, me, cough) were still easing into the new year, we didn’t have a special guest. We talked about: 1. That’s pretty cool, isn’t it?!

Analytics 140

Analytics Flickr Conference Google 140

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# says: February 2, 2011 at 10:50 am [.] Matt Kelly said: RT @shonali: It's up!

Postrank 193

Postrank Metrics Tourism WordPress 193

Akamai Marketing

FEBRUARY 3, 2011

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? Image source. million members today.

Examples 227

Examples Communities Brands Forums 227

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? It is difficult and expensive to attribute financial value to these areas.

ROI 169

ROI Postrank Tourism Blogroll 169

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Content Marketing social media strategy addvocate community management Compendium content marketing email marketing pew internet Social Media Marketing social media measurement social media metrics' Conceivably, yes.

Social Media 167

Social Media Content Marketing B2B 167

Ignite Social Media

DECEMBER 8, 2017

Snapchat: Snapchat is the youngest of the bunch, both in its age as a platform (it was founded in 2011) and in its users, most of who are under the age of 24. When it comes to tracking these metrics, a paid media team is your best friend. Must Have #5: A Community. Need help revamping your strategy?

Content 99

Content UGC Instagram Social Media 99

Waxing UnLyrical

JUNE 9, 2011

Website, logo, stationery, t-shirt – you name it, there’s a community of designers signed up there to vie for the honor of creating your project. The code is valid through July 17, 2011, which gives you more than a month to figure out what kind of project you’re going to post, etc. Happy MycroBursting!

Project 216

Project Metrics Communities Sites 216

Keyhole.co

OCTOBER 4, 2023

Influencers often have a large and dedicated community of subscribers. Focus on the metrics that really matter As with any outreach, focus your communication on what’s important to the content creator, not what’s important to you. Metrics that matter: Social listening tools can help identify key insights.

Content 59

Content How To Influencer Reputation 59

Techipedia: Tamar Weinberg

MARCH 27, 2012

But it is a metric that is achieved predominately by the actions of your fans. But words make for a simple gesture of gratitude – that’s what Elsevier’s Mathematics and Statistics Page did as 2011 came to a close: Valentine’s Day is a natural choice for most businesses to show love to its Facebook fans or Twitter followers.

Social Media 186

Social Media Real Estate Survey Eventful 186

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Are you trying to build community and kinship around your company? Optimally, you should also have a person dedicated to blog success metrics, using data analysis to tweak and improve your efforts. View more presentations from Jay Baer.

Questions 146

Questions Sample Samples Blogosphere 146

Hootsuite

MAY 13, 2020

Lorenz traces its social media etymology way back to 2011 on YouTube. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Internet culture journalist Taylor Lorenz reported on a distancing from the label last year.

Influencer 145

Influencer Trends Marketing Guidelines 145

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Postrank 146

Postrank Tourism Blogroll WordPress 146

Convince & Convert

MARCH 26, 2013

In my experience, there are still many Facebook page administrators who don’t fully understand these metrics. The Different Types of Facebook Reach Metrics. Unfortunately, the Fan Only reach metric is not available in the Facebook statistics interface, just the “organic” reach. Let me try to clarify this point. Viral Reach.

Metrics 167

Metrics Statistics Organization Influencer 167

Small Business Mavericks

APRIL 2, 2011

Give them a more than fair wage plus the chance to earn commission based on reasonable metrics like number of verified business accounts in the portal and other things. Tags: bing , google , local search This entry was posted on Saturday, April 2nd, 2011 at 9:41 am and is filed under Local Internet Marketing.

Case Study 87

Case Study Press Release Small Business Adwords 87

Hootsuite

JULY 4, 2022

The brand revived a beloved character— Jake from State Farm —from a well-known 2011 TV advertisement and built a home for him on TikTok. Get tips from our TikTok for business blog about adding more information to your profile and accessing metrics and audience insights. Write your bio.

Questions 104

Questions Banking Insurance HootSuite 104

Ari Herzog

FEBRUARY 18, 2014

It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. I don’t need the quantitative metrics that show how many people viewed my post or how much I paid for my visibility.” You can join my new community at facebook.com/digitalariherzog.

Facebook 136

Facebook Real Estate Consultant Advertising 136

Kikolani

OCTOBER 10, 2011

This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. Sure you get great functionality with the base system, but you can enhance it using plugins, and the comment system – the heart of the community of your blog – is not excluded from enhancement. Social Media.

Analytics 113

Analytics SEO Social Media Google 113

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Waxing UnLyrical

SEPTEMBER 13, 2010

But the true art and science of public relations measurement should get out of the marketing mix and go beyond traditional AVE metrics. Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. This is a young guy in college, and he gets what measurement is and isn’t.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. In this case, the local organizations are pushed out by the larger national volunteer organizations and they may miss out on some search traffic. Liked what you saw?

Google 254

Google Class Creative Commons Yahoo 254

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. Video allows the communication of body language, tone of voice, facial expressions, and personal characteristics. Simply put, people love video. SEO benefits.

Video 119

Video Marketing Embedding Engineering 119

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. Thanks for sharing the post with your #pr20chat community. Id love to see some metrics on the effectiveness of advertorials. Alas, the issue is even stickier for bloggers than it is for companies. Hope we can discuss this further!

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

NOVEMBER 7, 2010

Faulty media metrics make for a guessing game , by Mathew Ingram at GigaOm. Especially if your shit service is broken from within. And no, I’m not making any political comment; just a practical one. The operative “p&# here is practical. Liked what you saw? Why not book me for a speaking gig ? These fine folk did: Jan.

Class 144

Class Creative Commons Postrank Conference 144

Kikolani

JUNE 1, 2012

How I Leveraged LinkedIn to Create a 7-Figure Business In Three Years – Think about it, LinkedIn is an online community of business professionals who each possess an enormous amount of expertise, experience and relationships. Fetching Friday – Resources Mashup, 2011 Black Friday & Cyber Monday Deals.

Mashup 115

Mashup Resources Klout RSS 115

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Cohen describes how GE found success with a private social media community. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Kikolani

FEBRUARY 3, 2012

How I Made 6 Figures as a Freelance Writer in 2011 – A description of each major client I had in 2011, roughly what percentage of my income came from each client, and how I found them plus 12 additional tips. 4 Key Analytics Metrics That You’re Probably Underestimating – What are your site visitors trying to tell you?

Mashup 113

Mashup Resources RSS SEO 113

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

List 161

List Class How To Comments 161

Kikolani

SEPTEMBER 19, 2012

We want to be great writers, be great artists, take amazing photographs and build an engaging community. It wasn’t really until late in 2011 that they overhauled their approach. So how can we be sure if the cloud’s right for us? How do we know if it should be a part of our strategy?

Privacy 130

Privacy Exercises Data WordPress 130