20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. Trend #12: Community management. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Some of these trends are existing and ongoing; others are new.

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“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! But there seems to be a lot of cofusion both on the part of employers and job candidates, and a lot of jobs that actually entail managing a company’s social media marketing efforts are being billed as community management positions. The whole concept of online community is evolving.

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More Community Management Resources

SocialFish

Just a quick follow-up to Maggie’s post on Community Management 101. Rachel Happe of the Community Roundtable pointed us to her slide deck on “Community Management Fundamentals&# in the comments; I wanted to make sure everyone sees it. And by coincidence, there’s a great post by Paul Schneider this week on associationTECH about 5 Common Pitfalls to Avoid When Launching an Online Community which is worth reading in relation to these other resources.

How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

3 Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. Tags: business , marketing , online marketing , promoting a business This entry was posted on Thursday, April 21st, 2011 at 8:56 am and is filed under Small Business Internet Marketing. About Us What’s a Maverick?

Community Management 101

SocialFish

The association I work for is making the leap many associations have already made: launching a members-only community platform. It’s exciting and something I, as the association’s online community & social media manager, will obviously be intimately involved with. What’s a person who knows nothing about community management but suddenly has the responsibility thrust upon them to do?

What community means to me: 17 teenage perspectives

Firebelly

Community makes your who you are image credit duncan alney (c) 2011. Part 1 of 2: teenage perspectives on community and trust. While community can be experienced in countless ways, the meaning of community might be pretty universal. We had been chatting about conversations, the humanization of brands, community in online spaces and in the real world, and trust. My challenge to them was to write what community meant to them in 1 to 2 sentences.

Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: Food Bank of Central & Eastern North Carolina. Open Community community ecosystem facebook Flickr social media Twitter YouTub

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing. If yes, then I hope that my tips will provide a clearer idea of a Community Manager’s role.

Link Love Monthly: Best of February 2011

SocialFish

Creating Community on a Facebook Page (Debra Askanase). unassociated 2011 is open for registration! Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

Link Love Monthly: Best of March 2011

SocialFish

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.

Open Community Case Study – GoPlow

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Check them out: GoPlow Community.

Can Facebook Communities Replace Company Websites?

Firebelly

Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. For one, effort should be taken to make the Facebook page effective as a community tool. The main purpose of a website is usually to spread information, but Facebook is the only way to share that information while also drawing fans in to a community. Blog community Facebook statistics websitesProbably.

Velma Hart Talks Open Community

SocialFish

This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? I think there are a number of ways that open community will change associations in the future. “Associations need to accept open community and not just give it lip service.

Open Community Case Study – American Library Association

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: American Library Association. Your community is not your database. Community unlocks more useful data. Open Community

2011 Q1 Review: SocialFish clients and work

SocialFish

Here’s a review of what we’ve been up to in the first quarter of 2011. 2011 Nonprofit Technology Conference –We volunteered at 11NTC to help run their on-site media lounge. In response, we’ve put together a learning community (for lack of a better label) for social media practitioners in associations where we can post formal learning modules alongside peer-to-peer interactions, on-demand Q&A, and monthly live webinar content.

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Can Communities Serve As Perfect Add-On For Your Blog?

Mindjumpers

Tweet Written by Nabanita Roy , who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. There are several community building tools for blog promotion. If you think it is time to take a leap with your promotional plans and take some new pathways for promotions, a community building tool can be a perfect opportunity. You get to know bloggers from different places, communities and of varied blogging spheres.

Susan Sarfati Talks Open Community

SocialFish

This post kicks off a series of executive interviews we’re doing about the concepts in our book, Open Community. Susan is someone we greatly admire, and we were thrilled to get the chance to bring you some of her thoughts on Open Community. We started with this question: How do you think the concepts in Open Community will shape associations in the future? Open community empowers a much larger group of people. Open community is changing this.

The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

The project brought color to Brazil, France, the UK and India by galvanizing local communities to help paint schools, streets, homes and squares over a period of four weeks. Pepsi spent millions to generate ideas to spice up and refresh every aspect of life: Education, community and arts and music. Similar Posts: The Nominees for Bees Awards 2011. Tweet.

Open Community interview at #11NTC

SocialFish

Open CommunityWhile we were managing the Online NTC livestream last month at NTEN’s Nonprofit Technology Conference, we got the opportunity to be interviewed by one of our awesome livestream emcees, David J Neff. Check it out. Bonus: you may have heard about Holly Ross’s amazing little video in response to the internet issues at the conference… we have a little behind the scenes info about it in the video and we put it in at the end for your viewing pleasure. ).

Using Content, Conversation, Value And Trust To Build Community

Firebelly

Without trust there is no “real” community. Community at work… Image Credit: STAN HONDA – AFP/Getty Images . Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum. Or perhaps – just many varietals of community. In these days, we’re used to brand communities both online and offline. And yes, community can be monetized.

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose.

Engaging community members through game thinking [#asaetech]

SocialFish

– how can you make it fun for people to engage in your community sites? They need different content to be satisfied.&# – are you thinking about your communities in terms of these different user stages? To figure out what they can do in your community site? Open CommunityI was invited by the ASAE’s Tech Council to host the first # asaetech Twitter chat last Friday.

How to Build a Successful Social Media Community (Presentation)

Mindjumpers

Tweet An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which can help increase the engagement levels of your brand, thus gathering more and more followers. Steps for building a community.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Talking recently with Cheryl Burgess ( @ckburgess )—partner and CMO at Blue Focus Marketing, a B2B social branding consultancy firm in Bridgewater, New Jersey; 2011 & 2010 winner of the Twitter Shorty Awards in Marketing; and author of the Blue Focus Marketing Blog —we were both struck by how many of the same people we know through social media (and we both learned about some interesting new people to follow as well).

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Tim also contributes to the popular HyperArts Blog , as well as the Social Media Examiner , and engages the community on the HyperArts Fan Page. [ How to Build the Perfect Facebook Fan Page, 2011 Edition is a post written by Tamar Weinberg. ].

Four Tools to Help Build Your Social Community

Waxing UnLyrical

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. And not just participate as in talk a lot, but share interesting pieces of information, so that your community knows you’re not just in this for you; you’re in this for them as well. All for one and one for all.

LOOKK: Community That Connects Designers With Consumers

Mindjumpers

But here is a really cool community called LOOKK that connects young designers with consumers through an open social network. LOOKK aims to fundamentally change the way young designers and labels enter the fashion market by providing a platform for them to showcase their designs to a community of fashion lovers. All the community members have the opportunity to give feedback on what they love and directly influence the items that are produced for sale within the LOOKK Webshop.

Tips to Managing Both Your Content and Community

Mindjumpers

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. With social media platforms providing both individuals and businesses so many opportunities, it’s easy to forget that we need to give our community as much thought as the content we publish. They go as follows: Care more about community than distribution.

Community: the simplest, concisest, most elegant definition

Firebelly

My friend Hugh Vandivier is a community activist, he’s an advocate of the arts and he’s a culture strategist. In a spontaneous conversation in our local coffee shop, Hubbard & Cravens, he encapsulated what community means to him. The best communities have engagement – where something is given and something is received. This is one of the best descriptions of community I’ve come across.

MeasurePR: The Community Edition

Waxing UnLyrical

On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric. Chapman to blog about the Great Klout Plunge of 2011. Guest post by Jen Zingsheim. [Ed:

Open Community Case Study – Empowering the Periphery

SocialFish

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: American Library Association. Your community is not your database. Community unlocks more useful data. Open Community

What the #measurePR Community Thinks of 2012

Waxing UnLyrical

The #MeasurePR chat on December 6 was a free-wheeling smorgasbord of terrific measurement topics, from what the community thinks will be hot measurement trends next year to which free tools we love the most. The final #measurePR chat of 2011 will take place on Tuesday, Dec. What the #measurePR Community Thinks of 2012. Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap and transcript.

Risk Management and Open Community: More Similar than You Think

SocialFish

I discovered a link between creating a social open community and a risk management community. As I read Open Community , it is also a roadmap for implementing and managing a risk management program. Open Community is “A diverse group of people, bonded by a common interest in an industry and an organization, who care enough to contribute and cooperate online for the good of the group.” You can’t achieve Open Community by replicating what someone else is doing.

Top Five Takeaways from Open Community

SocialFish

This post originally appeared on Thanks For Playing as part of our Open Community virtual book tour; in it, we were asked by Elizabeth Engel to do a “Monday top five&# post. Here are Lindy’s top five takeaways from Open Community ( buy your copy today !). Failure is a big part of the process of community building. Your open community is a living, growing, dynamic online ecosystem. Building community online is about connecting with people.

Thank You to 1,183 Commentators in 2011

Ari Herzog

If you are inspired to add a comment with your thoughts, please visit Thank You to 1,183 Commentators in 2011 in your browser. You can join his Facebook blog community here and sign up for his email newsletter. Who could have predicted that 1,183 distinct names wrote comments here over the past 12 months?

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. We loved Garry’s idea for this two-parter and we welcome any guest post ideas from any of our readers who are interested in digging into Open Community from whatever angle you choose. Open Community

12 Questions To Ask Before You Build An Online Community

Firebelly

“I don’t know if I should build an online community&#. I hear this very often when I’m working with clients that are launching a community – or building the foundation of what might become a community – to be more accurate. A couple of over arching considerations: What are the marketing goals and how will building a community support them? Can your organization sustain an ongoing investment of time and money to build a community?

7 Reasons Why The Time Is Right For Online Community

Firebelly

People ask me all the time for my recommendations and thoughts on building online communities – and why this is such a good time to build them. I’ve seen research on organizations with religious affiliations and nebulous community goals – and the attendance is declining. Organizations develop out of community needs. The short answer is: this is a great time to build community online. All communities need a real world tie in.

8 Questions to Ask After Facebook Community Growth

Firebelly

Your community has grown significantly. Your last contest brought hundreds of new members to your Facebook community. Will you be able to convert business out of this community? Can you do it in a way that is organic and respectful of this community that you’ve spent so much time and money building? Community, if done correctly, represents the grail of marketing. People have responded to your story and your conversational style.

How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In 2011, this list is becoming more exclusive and only those who sign up will get this great content. How to Get the Best Internet Marketing Posts of 2011 is a post written by Tamar Weinberg. ]. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

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