Remove 2011 Remove Brands Remove Communities Remove Engagement
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Amazingly, they got 10-20x more engagement than other image posts. Specifically, would women of color be interested in a dedicated social community?

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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. apologies, Shonali!).

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279
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The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

Best Engagement with Customers: OMD (US). Best Branded Viral Video (Nominees): Euro RSCG London (UK). They could invite friends to ride along, earn prizes, take challenges and engage in dialogue. Dulux lets Color was also a hit, being awarded as the winner in the Branded Viral, Best Art Direction category.

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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

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Link Love Monthly: Best of March 2011

SocialFish

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo. bitly’s Got a Brand New Mobile Site! 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). When is the best time to tweet?

Sysomos 162
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How to use Social Media for Employer Branding and Recruitment

Mindjumpers

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. The use of social media has had a positive impact on Novo Nordisk’s employer brand.