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Preparing Your Online Community for the Digital Generation


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. The implications for your online community are significant. Contact me for details!

How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year


Let’s rewind and take it from the beginning and talk a bit about the fitness industry. The fitness industry is often referred to as the ‘million-dollar industry’. In my case, I was blogging about fitness since 2008 so I knew the industry very well and I believe this is one of the reasons that the blog’s traffic increased so quickly. Build a community around your blog.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Some industry experts say we are living in a post-dot-com age where “homeless media” is the future of content publishing. Users can also send invitations to friends to accompany them in these viewing experiences, making streaming more shareable while enticing a sense of community. Believe it or not, Facebook is the answer for marketers. So what is Facebook video anyway?

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NEW! Artomatic Diaries, A Living Social Media Case Study


The Artomatic spelling was modernized in 2004). Artomatic’s mission: Artomatic works to strengthen the artist community; build an audience for that community and helps focus attention on the use of temporary space for its events and the community of artists. The D.C. Commission on the Arts and Humanities was one of Artomatic’s earliest supporters. Contact me ! ].

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. For the bonus round, I recommend staying up to date via LinkedIn’s community superhero, Mario Sundar. And I get some really great insight from the community on LinkedIn. To me it was industry speak and ‘normal’ people just don’t talk like that. December 2004. November 2004. October 2004. September 2004. August 2004. July 2004.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

However, many of the people who began exploring social media 7, 8, 9, 10, 12 years ago were 30+ when they/we started working in this industry. Yvonne DiVita, BlogPaws, Lipsticking - I joined in 2004 and it gave me immediate results. Before I was blogging in 2004, I was already writing a lot for eMarketer (my full-time job), and then started contributing to MediaPost. and me.

How Obama Sets Online Marketing High

Ari Herzog

The big story from the 2004 election was the use of 527 groups, the big story from the 2008 election was the power of online marketing as an important tool to reach voters. The online marketing industry will benefit greatly from the competitive spending that will surely follow this $1 billion campaign. Photograph by Pete Souza. This Feature Friday article is written by Jessica Wagner.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

I have heard similar observations about the music industry, where digital-based info technology has also facilitated an expansion of a “DIY&# culture that, in the opinion of some elite artists, has coarsened its output and lowered workers’ living standards. What an amazing journey its been since then.] Because Facebook and Twitter are too easy. IS ALL ABOUT personal sovereignty.

35 Great Social Media Infographics


I'm sharing them with members of the Social Media in Organizations (SMinOrgs) Community. e-mails for the industry, checking out handy infographics on a regular basis (like “35 Great Social Media Infographics), and following industry experts on Twitter to hear their daily words of advice.Vertical Measures, [.] to convey concepts. The Social Engagement Spectrum 2.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Facebook (71%) and Twitter (67%) are close behind…Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).” 64% of businesses believe consumers follow them to “feel connected” to the brand, and 61% say it is to be part of a community. Or that 73% of U.S. ” Nearly a quarter prefer video content to text.

Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

Accordingly, this paper reviews an integrative framework for digital literacy recently suggested by Eshet-Alkalai ( 2004 ; 2005 ) as a starting point for the much-needed theorization. 1997 ; Lanham, 1995; Pool, 1997 ), which is presented as a special kind of mindset that enables users to perform intuitively in digital environments, and to easily and effectively access the wide range of knowledge embedded in these environments ( Gilster, 1997 ; Tapscott, 1998 ; Eshet-Alkalai, 2004 ; 2005 ). Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps. Abstract.

Diva Marketing Turns 7!

Diva Marketing Blog

Diva entered the blogopshere May 24th 2004 as an experiement. They morph and change to reflect the interests of the author and the community. . Diva Marketing turned into a sandbox where I could play with new ideas, test concepts and learn together with the social media and marketing community. Provide value to me and my community. So perhaps not so strange? belatedly.

GPS 21

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

I felt I had a bit of a vested interest sincemy AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA''s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005. . There''s a new dude in town.

Film 38

How I Network on Friendster, Facebook, MySpace, and LinkedIn Â?

Techipedia: Tamar Weinberg

The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool.

Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

Communities of Practice. posted 5 Apr 2004 in Volume 7 Issue 7. Definitions of PKM revolve around a set of core issues: managing and supporting personal knowledge and information so that it is accessible, meaningful and valuable to the individual; maintaining networks, contacts and communities; making life easier and more enjoyable; and exploiting personal capital. ?Employers

Wiki 78

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

Marketing guru, Seth Godin, says: “If you wait until there is another case study in your industry, you’ll be too late.” With about 800 million users, Facebook is bigger than the whole Internet was in 2004, the year Facebook was founded. Groups can encourage community engagement and action. Building trust in your community can lead to incremental sales. Boost your SEO.

The State of the Blogosphere 2010

The State of the Blogosphere 2010 Since 2004, Technorati has published its annual State of the Blogosphere report. It’s safe to assume that next year, we’ll see the rise of a new form of blogging platforms, those dedicated to simplicity with an emphasis on mobility, curation, instant presentation, and community. If drinking from the glass, it is then half empty. startups.

Start Listening NOW!


A damaging video or commentary may not go universally viral, but it can become significant within your association or industry. If you are not monitoring online mentions of your association, competitors and industry, you will discover the problem too late to effectively counter the negative influence. In retrospect, I should have written this post first.

How to Reach Out to Bloggers

A goal of mine for 2010 is to build solid relationships with 5 bloggers in my industry…this will help! We have compiled a list of bloggers in our industry and now have the tools to map out a plan to reach out to them. link] Linking In, or Not: Modern Day Cold Calling on Linkedin | Community Organizer 2.0 [.] They are still major pillars in the community to this day.

A Brief History Of Social Media

Lauderdale bowling alley… with lots of fast food, stolen Bellsouth telephone equipment and industrial music-influenced fashion. BBSes had social discussions on message boards, community-contributed file downloads, and online games. The Well was a Bay Area BBS that evolved into an ISP and web community. followed by MySpace (2004 – 2006) and then Facebook (2007 -> ). Digg gives people a constant, community-filtered stream of potent & engaging content. Seemed like such community and vibrance. age, sex, location? ) Great stuff! thanks!

Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Industry News > Analysis of Five Top Blogs and What You Can Learn from Them Analysis of Five Top Blogs and What You Can Learn from Them by Tamar Weinberg on July 1, 2010 Share Inspired by my recent post on How Young is Too Young? , They have been around for years now. Clearly! Thanks.

Knowledge work as craft work

Buzz Marketing for Technology

Curiously, most of the discussion around knowledge management is decidedly industrial in flavor. Standardization and reproducibility have been the watchwords of the industrial economy. There is a dangerous tension between industrial frameworks and knowledge work as craft work that needs to be managed. Forcing industrial models onto the management of knowledge and knowledge work accounts for much of the disappointing results of knowledge management efforts to date. Harking back to some idealized pre-industrial craft world is likely to be equally disappointing.

On Being A "Pro Blogger" -- Interview With Jane Genova

Diva Marketing Blog

When I launched Diva Marketing in 2004, professional blogging meant a few Google Ad Sense Ads on a site or perhaps a "tip jar." You know how those in the finance industry compulsively watch those numbers? Toby ~ Diva Marketing: As we wrap it up, any last thought you'd like to tell the Diva Marketing community? 353,000 in 31 seconds. Does any one do tip jars any more? .

How Small Blogs Became 6-figure Income Generators (and How You Can Do the Same)


In 2004, when he was only 19 years old, Pete Cashmore started blogging from his parents’ home in Aberdeen, Scotland. The ad factor: Once Pete managed to create a huge community of loyal readers, he went for the big profit makers: advertisements. She has years of experience in the online marketing industry and has worked as a content writer for several media outlets. This guest post is by Patricia Rodriguez of Adsgadget. From its early beginnings in 1993 to its inevitable rise in the last few years, blogging has become part of our daily lives. Nice little story, right?

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

Photo credit: Creativaimage Back in 2004 , I wrote an article entitled: The Birth of The Newsmaster. By organizing, filtering, selecting and picking the best and most relevant information for a target community of fans / readers / customers, an online publisher can provide his audience with high-quality, unique value that will be hard to find elsewhere. Guess what?

Real-Time News Curation - Types And Real-World Examples

WHEN Kevin Rose, a former host on the TechTV channel, created Digg in 2004 - before Facebook caught on and two years before Twitter’s start - the idea of a "social news" site, with content chosen by citizen-editors, was novel. is an open source project to pioneer “community powered reporting.” As I wrote, " aggregation is automated, curation is manual ". Types of Curation 1.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

The conventional wisdom has been that in order to be a productive worker in the post-industrial economy one needed an educated mind rather than a strong back for work that would be done stitting at desk, not standing on the factory floor. ” (Kalakota and Robinson, “Offshore Outsourcing: Will Your Job Disappear in 2004?” ” , Feb 27, 2004.)

The PRWeek Guide to Required Reading | Spin Sucks

Spin Sucks

This blog features equal levels of industry rants and raves. 6AM Richard Edelman A blogging forefather, Richard Edelman, worldwide president and CEO of Edelman, has been giving his two cents on communication trends and issues since 2004. His must-read blogs are lively, challenging, and they never fail to garner substantial industry comment. daily.”)

SM2 2

#MySMCStory: Social Media Club and Me

Ari Herzog

The prior five years involved senior management roles in state and local government and, despite sending off resumes and applications for full-time positions and being called in for numerous interviews, I decided I wanted to be self-sufficient and make a living in the online industry. Eight years after building my first website, I began blogging 2004 on a now-deleted LiveJournal community. We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. Fred Wilson. link]. Media

Text Messages Sent by Cellphone Finally Catch On in U.S. -

Buzz Marketing for Technology

CODE=INDUSTRY SYMBOL=DTE --> Text Messages Sent by Cellphone. billion in 2004, says Forrester Research Inc., CTIA estimates that in 2004, U.S. cellphone users sent 203 text messages on average, or 37 billion in total, while in China, cellphone users exchanged 651 per user, or 218 billion in total, according to the Chinese information industry ministry. Verizon Wireless reports that its subscribers sent more than 10 billion text messages in 2004 -- more than three times the number in 2003. August 11, 2005. DOW JONES REPRINTS. Finally Catch On in U.S. Some 4.7

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

From a social media standpoint, I’m in one of those industries that you just don’t think about as doing really cool stuff with social. I’m in a little tiny unit now called “Strategic Issues and Community Affairs.” We’re looking at a couple of products right now, that if you’re not in the industry you probably wouldn’t recognize.

B2B 12

JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Lamb, 2004) Thus the wiki is ?forever. Wang & Turner, 2004). mediated by the community.? among members of an academic community, ? Lamb, 2004, p40) for educators, businesses, and organizations who wish to capture. Wikis have found their way into industry as well, as. Lamb (2004) predicted that it is ?a Lamb, 2004, p. their acceptance within the educational community. Lamb (2004) and Hemphill and Yew (2007) argue that a. 276) Wang and Turner (2004) proposed extensions for. and community among its users.

Want to Friend Me on Facebook? Please Use My Public Page or.

Techipedia: Tamar Weinberg

Now consider your industry. I’m sure the internet marketing industry isn’t alone in this regard. See, I’m one of those Facebook users who have been on the service since February 2004, which is quite a long time considering Facebook was open to about three schools at the time that I signed up. Let’s look at the industry and social media subcategories.

Atlanta Women In Social Media Marketing_5

Diva Marketing Blog

My adventures in this industry gave me the opportunity to meet wonderful people all over the world but some how not so much in my own back yard. Our geographical challenges & industry diversity can be both weakness & strength. We saw the power of connecting with our various disease communities, the real power behind the success of WebMD. Inteviews. smgps. I wondered.

Job Opening: Search Engine Optimization SEO Senior Analyst in Dallas Texas

Bill Hartzer

Cottonwood Financial, headquartered in Irving (Las Colinas), Texas, is one of the largest privately-held financial service providers to the growing, under-banked segment of the retail consumer finance industry. Revenues have doubled since 2004. INDUSTRY. The US consumer finance industry has exploded in recent years to annual revenue of greater than $40 billion. To learn more about Cash Advances, please visit the Community Financial Services Association of America website at [link]. The SEO Sr. Salary is not an issue if someone is the right fit. COMPANY.

Atlanta Women In Social Media Marketing_2

Diva Marketing Blog

I think of a social media hub in terms of industry or interest, not geographical location. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. For me, social media marketing is the opportunity to create community, conversation and connection with people anywhere in the world. PR, and pharma.

B2B 1

Technology for Small Business

Buzz Marketing for Technology

Industry News. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. Orkut: A social network launched by Google in 2004. share photos and exchange messages with friends, and create communities focused on shared interests. Real Estate. Careers. Personals. Login or Register. Member Centre. National. British Columbia. Prairies. Ontario. Quebec. Atlantic. Politics. Education. World. Americas. Europe. Asia-Pacific. Africa-Mideast. Report on Business. Commentary. Market Action. Globe Investor. Globe Fund. Managing.

Announcing the NEW [Grab this Early Bird Discount Today]


In 2004, I created this blog on as a place to share what I was learning about making money from blogging and in the hope of connecting with others on that same journey. Alongside this trend we also have seen a whole industry spring up around blogging. Since 2004, things here at ProBlogger have been through a variety of stages of evolution. Private Community Area.

Diva Marketing Talks Blogger Relations With Susan Getgood and Liz Gumbinner

Diva Marketing Blog

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Diva Marketing Talks is a live, internet radio (BlogTalkRadio) show. 30-minutes. 2-guests. 1-topic about social media marketing. Miss today's show? But is it a credible marketing strategy?

Atlanta Women In Social Media Marketing_3

Diva Marketing Blog

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. Our company began offering social media marketing services to clients in 2004 beginning with Fox Interactive Media. What do you do when you're the new kid on the block?