article thumbnail

Digital grassroots: the Internet fights back

Sherrilynne Starkie

It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. So that’s what the government did. This was unprecedented.

Committee 312
article thumbnail

Dove’s Inner Beauty and the Brand Experience

Cortex

In 2004, Dove launched its “ Real Beauty ” campaign that resonated with millions of women across the world. This campaign changed Dove’s future as a beauty brand and has changed the beauty industry forever. Dove is a perfect example of a brand experience that captures people’s hearts using emotional marketing.

Brands 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to get Yelp reviews & improve your online standing

Sprout Social

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Why are Yelp reviews so important?

Review 126
article thumbnail

7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Call to action Because they’re so engaging, Throwback Thursday posts are powerful ways to establish authority in your industry, make a point, or drive traffic to an article or call to action on a product. Though production is ending on the 747, the first jumbo jet’s legacy will endure for decades.

Brands 145
article thumbnail

Eight steps to thriving on information overload

Buzz Marketing for Technology

The increasing globalisation and diversification of business means that you can no longer look only at your own industry in your own town. Developments in other countries and industries and in technology could all suddenly and dramatically change the dynamics of the business your companies operate in. September 2, 2007 12:53 AM.

Web 2.0 244
article thumbnail

Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

College students were the target audience for Facebook when it went live in 2004. Those college students of 2004 are the older millennials of today. Creating company thought leaders and putting professional names to opinions is a great way to build trust and industry credibility. Bonus Social Media New Year’s Resolutions.

article thumbnail

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

To me it was industry speak and ‘normal’ people just don’t talk like that. December 2004. November 2004. October 2004. September 2004. August 2004. April 2004. March 2004. Hmm, myabe too lazty would be more accurate. I found your sample profile… er… dry.

LinkedIn 279