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Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

It doesn’t matter if you’re looking to share great content for your brand, looking for talent, or reaching a new audience—it’s a powerful platform. LinkedIn launched in 2002 to help business professionals network and connect. They’re also a prime market due to their high-purchasing power and early-career status.

LinkedIn 138
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The Effect of Gamification on Marketing

Small Business Mavericks

It really is a made-up word, in fact — somewhere around 2002 a guy named Nick Pelling came up with the term to describe what his job involved. One non-marketing example is turning on your favorite music while you clean the kitchen. Gamification sounds like a made-up word, doesn’t it? What a difference some good music makes!

Marketing 122
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Content Marketing is All About Education, NOT Marketing

Firebelly

I had figured this out as a marketer, but I refused to do sales at all. I flat-out told him I would be the marketing guy, but would not do sales, because those guys were slimy, completely forgetting that this was 1) how he had built his career, and 2) he was my boss. So what does that have to do with content marketing?

Education 176
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Artificial Intelligence For Marketing With Jim Sterne - This Week's Six Pixels Of Separation Podcast

Twist Image

He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!), Artificial Intelligence for Marketing. digital marketing.

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Great Value Created by Toyota in Tough Market with Social Media

Mindjumpers

Tweet The international Social Media Award Show – The Bees Award s – is every week sharing some great social media marketing cases in their Newsletter. In order to grow the brand, Toyota needed to start appealing to this audience. Will this generation grow up thinking about Toyota as a Japanese brand – not likely!

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Success On Whose Terms?

Waxing UnLyrical

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. I happen to have a client whose personal brand is associated with hacking as well. If being different were the goal of your brand, very few brands would make money.

Flickr 194
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Be An Advocate For Your Consumer

Twist Image

Who doesn''t want their brand to be more likeable? This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. I joined Twist Image back in 2002 for two reasons. I take marketing very seriously. Marketing for human beings. A marketing event. It is how I feel.

Apple 86