Small Business Mavericks

OCTOBER 30, 2015

White papers – White papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. They make great marketing tools and are considered one of the top three most influential types of content online.

Content 70

Content Newsletter Publishing Blogger 70

Pam Moore

MAY 9, 2017

It will provide you a quick summary and understanding in simple english of the 3 types of media you must understand if you want to be successful in the online world and with digital marketing. Why you must be careful in not confusing how and when to use these types of media. 8 Steps to Develop a Social Business Plan (white paper).

Nielsen 165

Nielsen How To Influencer Overview 165

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Ask essay-type questions in your blog posts and encourage readers to answer with a comment.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Ignite Social Media

AUGUST 17, 2017

You’ll want to download our white paper to read about the whole approach, but today we’re talking about Community First Insights—the first of five sections. That’s why here at Ignite, we developed our Mindset in the Moment™ approach, to help guide us on the where, what, when, how and why of creating great social content.

Communities 89

Communities Patterns Social Media Management Social Media 89

Proactive Report

NOVEMBER 21, 2022

They researched and published a white paper, “The Positive Effects of Bilingualism in the Adult Mind and Brain,” written by former Newsweek chief science writer, Sharon Begley – a perfect example of Brand Journalism. Rosetta Stone partnered with AARP to reach this audience.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

JULY 1, 2016

8 Steps to Develop a Social Business Plan (white paper). 7 Types of Content People Crave on Facebook (Use this to your advantage). How to Choose and Prioritize Social Media Goals and Objectives. Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy).

Policies 167

Policies Advertising Guidelines Facebook 167

Hootsuite

MAY 31, 2023

ChatGPT can also give you ideas for the right types of images to choose to go along with your posts. What type of content should we focus on? Examples of useful brainstorming prompts include: What type of content would engage my target audience? What type of content can I post to increase followers on Twitter?

Social Media 140

Social Media HootSuite How To URL 140

Convince & Convert

FEBRUARY 5, 2018

This can be perceived as narcissistic and self-serving if not balanced with other types of stories that add value. Additionally, a white paper by Hootsuite revealed some interesting data points showcasing how employee advocacy programs are delivering more reach and engagement with content distribution.

Strategy 145

Strategy Social Media Marketing Consultant 145

Sprout Social

JULY 1, 2021

These four SEO types combine to create your SEO strategy at a high level. In B2C, you want a lot of people to search for your product type and then buy yours. Many different types of content are utilized with each one aimed for a different B2B sales stage. What is the difference between B2B & B2C SEO?

B2B 123

B2B SEO Travel Hubspot 123

Sprout Social

JANUARY 13, 2021

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. There are three major types of marketing attribution models: first touch, last touch and multi touch. The different marketing attribution models.

Social Media 95

Social Media Marketing Newsletter URL 95

Webbiquity SMM

APRIL 11, 2012

Note that these weren’t hair salons or auto body shops or some other type of business whose core isn’t the online world; these are companies whose buyers were trading messages using now-obscure online communication protocols since before the Internet had a name, and long before the term “social media” was introduced.

Social Media 176

Social Media B2B Exercises Hubspot 176

Writtent Blog

OCTOBER 24, 2013

In-depth white papers or ebooks with specific purpose. To understand why the middle of the funnel affects your potential sales, you should also understand the sales cycle for various buyer types. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company.

Content 68

Content Discount eBook FAQ 68

Convince & Convert

AUGUST 18, 2011

Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). Free social analytics white paper. Take a look at the white paper , and/or check out a free trial. My pal Jason Falls is a big believer too.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Sprout Social

MAY 25, 2022

Data types: messages, contacts, tickets. Reports, white papers and other lead magnets. Tie your social presence to actual business results with analytics and reporting. As an added bonus, our Salesforce integration is available on all Sprout plans. Features and requirements below: Requirements: Salesforce account.

Team 109

Team B2B Platform Analytics 109

Twist Image

AUGUST 21, 2012

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. white paper. It is early.

Advertising 102

Advertising comScore Metrics Industry 102

Pixlee

SEPTEMBER 7, 2018

Some platforms might perform better for your brand, or you may find that a particular type of photo drives the most sales. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts! Find out which platform is best for your brand with the new Pixlee White Paper.

UGC 40

UGC Content Authentication Curation 40

Buzz Marketing for Technology

JUNE 27, 2008

Captcha: Type the characters you see in the picture above. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Thanks very much!

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Ari Herzog

NOVEMBER 30, 2010

And, now with our new LinkedIn’s share button, we’d like to offer readers an effective way to share relevant professional content – news, thought pieces, white papers, or presentations on slideshare – with their business network on LinkedIn. There are three types of share buttons you can use. I opted for the horizontal count.

LinkedIn 87

LinkedIn MySpace Sports News 87

Twist Image

JANUARY 3, 2014

I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. It''s hard not have some of this thinking seep into my own thinking around the type of year that I would like 2014 to be.

Exercises 101

Exercises YouTube Instagram Products 101

Mindjumpers

DECEMBER 3, 2010

The types of content that get shared most. The report also gives some tips and facts concerning the type of content that people share most and also how important it is to make your content share-worthy. An interesting puzzle for a matrix that answers the question why and when which people share what type of content over what channels.

Content 213

Content Social Bookmarking Press Release Research 213

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Twist Image

NOVEMBER 21, 2014

Brands see social media with a primary lense of listening and responding, in a customer service type of engagement. Is a traditional white paper as valuable as telling a strong customer narrative on YouTube. The types of products and services that become a business unto themselves. . white paper. seth godin.

Marketing 98

Marketing Apple Mobile Advertising 98

Webbiquity SMM

DECEMBER 13, 2011

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections. Expand your network of connections. Promoting too blatantly is never advisable.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Waxing UnLyrical

MARCH 1, 2012

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. And guess what? The nonprofits that spent more time on their campaigns did better.

Eventful 154

Eventful Training Survey Communities 154

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners).

Analysis 87

Analysis Research Metadata Patterns 87

Buzz Marketing for Technology

JUNE 27, 2008

Captcha: Type the characters you see in the picture above. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Leave a comment.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Pam Moore

MAY 27, 2016

You know the type of person I am referring to here. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Know the difference between real value and content that is spam. If you have to question if it is spam you are posting, then it probably is. episode 4).

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

MAY 20, 2014

In articles and white papers, for example, you may want to begin with a bulleted summary to immediately catch their attention with relevant ideas and figures; this way, if they only have time to skim, they know what interesting points to look for.

Engagement 144

Engagement Content Klout Groups 144

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 161

Social Media Study Statistics Aggregator 161

Pam Moore

OCTOBER 11, 2016

Importance of varying the types of content you share on Twitter (video, images, text etc.). Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Why your over automation of tweets may be hurting your brand more than helping. How to balance automation with real-time engagement.

Tips 60

Tips ROI Social Networking Training 60

Webbiquity SMM

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Keyword Research/SEO. Social Media. And btw, we are hiring .

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

JANUARY 14, 2009

We began noticing a need for a “Fast Lane” for leads that were bingeing on white papers and forward to 20 internal contacts that each downloaded the paper. A lead nurturing super highway was born.

How To 100

How To System Software B2B 100

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. Zena points out that the best part of the app is how “sticky” it is; this is not a “one-and-done” type app.

Brands 134

Brands How To Social Media RSS 134

Twist Image

APRIL 12, 2012

Consumers need to know when a new type of toilet paper is on the market. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise. This new type of toilet paper must stand out from the other toilet paper.

Content 111

Content Vimeo Apple Curation 111