Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Alexis Ohanian Sr.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

NOVEMBER 17, 2023

Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Keep reading to get inspired by a few notable real-life social listening examples. This swift response allowed Starbucks to get out in front of the problem and minimize reputational damage.

Examples 59

Examples Brands Sentiment Reputation 59

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. G2Crowd Rating: 4.5.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What are dark social strategies? Source: Hootsuite’s Digital Trends report 2.

HootSuite 120

HootSuite URL Analytics Forums 120

Ignite Social Media

MAY 22, 2019

Earlier this year, LinkedIn finally caught up with the other major social networks and debuted its own version of live video streaming, LinkedIn Live. As with other forms of live video, LinkedIn Live allows broadcasters to share videos with their network in real time. LinkedIn Live. Document and Presentation Upload.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

Keyhole.co

OCTOBER 13, 2023

Adaptation of recruitment efforts To find candidates who are best qualified for a particular position, social media platforms offer the opportunity to reach specific groups of people. Each social network has its own audience, which allows to send the right information to the right job seekers.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Sprout Social

MARCH 19, 2020

The answers should inform your messaging and the content you share on social. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Social Media 111

Social Media Strategy Case Study RFP 111

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. Why listening to brands helps you improve your social media strategy from Unmetric on Vimeo. Now, how cool is that?

Social Media 91

Social Media Tools Price Hashtag 91

SocMed Sean

NOVEMBER 14, 2011

If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

Social Media 235

Social Media Social Networking Airlines SEO 235

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Employee Advocacy Statistics: The Best Networks for Advocacy. Oktopost ). ?

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Unmetric

NOVEMBER 4, 2019

A social media manager maintains the company’s account(s) and is tasked with the responsibility of curating, editing, processing, managing and posting content on social networks. What is the purpose of having a social media analyst? By doing so you can look for hidden patterns in the sentiment, comments, and so on.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

JUNE 19, 2020

With the current prominence of social media used to gain and nurture leads, that’s truer than ever. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Following up.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. One way is through brand advocacy. It increases trust.

Brands 128

Brands ROI UGC Authentication 128

Ari Herzog

JULY 13, 2010

…and then, I wondered if social networking sites existed for dogs and their owners. DogTree and MyDogSpace are two such sites — 4,194 members currently belong to DogTree alone, an Australian networking site to bring dogs (via their owners) together for social activities. There, I said it. Now hurry home.&#

Social Media 167

Social Media Case Study Wireless Hotels 167

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Sprout Social

MARCH 26, 2020

However, according to a study by Harvard University , findings suggest that as long as people are mindful users of social media, strong social networks are associated with positive mental health and well-being. . It’s a common assumption that long-term, habitual use can take a negative toll, particularly on young people.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Take me for example.

Sentiment 134

Sentiment Journal Analysis Facebook 134

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Sentiment analysis.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Almost Savvy

SEPTEMBER 5, 2011

Not the sentiment analysis kind of listening , but the real kind of listening? For those of you with huge networks of friends, you’re out of luck because hugs don’t scale. If you feel they’ve made a mistake and there is a lesson to be learned, do you share their content publicly without having hidden their identity?

ROI 273

ROI Metrics Sentiment News 273

Hootsuite

JULY 25, 2023

Information security and cyber security should be a top priority for your social media accounts and your website. In fact, only 43% of respondents in an American Bar Association study said their law firm website used SSL security (or HTTPS protocol). This ensures undivided loyalty and prevents potential harm to clients.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Harp Interactive

OCTOBER 9, 2009

Help companies participate in existing social networks, and build relationships on their turf. Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Collect case studies of social media success. Interview current social media practitioners. Don’t NOT go.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Case studies. Use social as a teaching tool.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Twist Image

SEPTEMBER 6, 2014

Evidence Grows That Online Social Networks Have Insidious Negative Effects - MIT Technology Review. Facebook ''s research suggests that happy sentiment begets happy sentiment, and we know that angry comments on articles makes people dig in to their existing positions and ignore facts that don''t agree with them.

Wikipedia 90

Wikipedia Sentiment Price Analytics 90

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. ” The Journal particularly noted Facebook’s desire to strengthen its mobile advertising revenue, and said the social networking giant may make similar campaign options available to other companies.

Mobile 149

Mobile Team Retail Journal 149

Twist Image

JANUARY 16, 2013

When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. A sentiment. online social network. social media. Have you ever read a book about branding? An impression. A feeling.

Brands 108

Brands iPad Apple Loyalty 108

Laurel Papworth

OCTOBER 20, 2010

How can you provide press releases that will be read and passed on through social media sites, blogged by bloggers and published by journalists. How do you measure “sentiment&# online when people are talking about your policies or district? What is the difference between a social media strategy and a social media campaign?

Gov 2.0 75

Gov 2.0 Conference Social Media Press Release 75

Twist Image

JULY 1, 2014

They''re warning the world (primarily through Facebook) that these types of activities are embedded in the corporate culture, because the social network continually stumbles when it comes to issues of terms and conditions in relation to privacy. social media. social networking. advertising. advertising model.

Adwords 94

Adwords Facebook Advertising Embedding 94

Twist Image

FEBRUARY 21, 2014

Online social networking took hold and these stories were further exasperated. Remember back when the sentiment was that a brand needs to respond to everything - positive, negative and neutral - everywhere? online social networking. social media. social media case study. social media cowboy.

Case Study 75

Case Study Airlines Issues Publishing 75

Direct Marketing Observations

FEBRUARY 2, 2010

There is a very linear process for managing corporate messaging, customer service, measuring consumer sentiment, channel partner alignment and so on. What social media does is dis-intermediates most linear processes and connects disparate networks in ways that enterprises have not yet created “management” solutions for.

Social Media 131

Social Media Sentiment Research Process 131

Buffer Social

MARCH 6, 2017

We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Chapter 1: 19 Free Social Media Analytics Tools. Chapter 2: 7 Social Media Analytics Dashboards from the Social Networks Themselves.

Analytics 111

Analytics Social Media Tools Klout 111

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Laurel Papworth

APRIL 29, 2012

8 ways to deal with negative criticism online – what happens when your brand receives negative feedback in social media? This section takes the student through 8 different options including best case and worst case scenarios with case studies. Computer Session: Build an social media monitoring station . - Afternoon.

Class 85

Class Training Social Media Case Study 85

Razor Social

MAY 15, 2019

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. This way you can focus more campaign effort on the social networks that drive more leads.

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

SEPTEMBER 28, 2016

If you don’t think your target audience isn’t on social, chances are you haven’t done enough work to find them. Regardless if you’re a B2B or a B2C company you need to understand what social networks your audience is most active on and target those channels. Content and social are interchangeable.

Social Media 40

Social Media Metrics B2B Team 40