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3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

Possess a smart phone. Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). In short, QR codes should unlock information, not a destination. Unlock information, not a destination. When should it be used?

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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

Now Pinterest is introducing its own version to help users jump easily to boards by using their smart phone cameras. The Facebook Creator app (only on iOS) is designed for livestreaming and the website is full of how to information and tips. This is big news for retailers and lifestyle brands wishing to boost instore sales.

Features 230
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Top Marketing Trends for 2013

yMarketingMatters

Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Mobile Has Arrived. Content Must Be Quality & Personalized. Marketing Must be Integrated.

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Path: the sequel

Sherrilynne Starkie

That was until last week’s relaunch which repositions the platform as a ‘smart journal’ for use on smart phones. Overall, its mission has not changed…to allow users to share highly-personal information with a small number of close friends and family members.

MySpace 338
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The 10 Key Mobile Trends for 2011

Mindjumpers

The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, networking, social media usage and entertainment. Or that more people own a smart phone than use Facebook? The consumer smart phone boom will continue to put increasing pressure on 3G networks.

Mobile 232
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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

consumers own smart phones. cell phone users owned a smart phone. While execution is more urgent for consumer marketers, B2B marketers need to at least start thinking strategically about topics like apps, QR codes, and how their content appears on smart phones. Slide 35: Nearly one-third of U.S.

B2B 150
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Google Wallet: Pick Up the Check in a New Way

The Social Media Incubator

The next time that someone asks if you would like to pay with cash, credit or check, just pull out your smart phone. Google is developing a new feature called Google Wallet , which will allow users to charge virtually any transaction to a credit card by using a smart phone. So how does it work? Photo courtesy of Google.