23 Outstanding Social PR Guides

Webbiquity SMM

How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter.

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Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

It’s so cool to see your feed explode when (GoT SPOILERS) Ned Stark loses his head or (Fargo SPOILERS) Gus shoots Malvo. My experience is that Twitter has become very intertwined with primetime television. Twitter Google+ Twitter and Television: A Match Made In Heaven.

Where Content Goes To Die

Twist Image

Long before RSS feeds, Twitter , Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). As noted by Nielsen , DVR usage has increased in recent years, leading networks to push for C7 ratings - and the Motorola study indeed finds that more than one-third of weekly TV viewing by Americans is recorded content, 17% higher than the 17-country average (34% vs. 29%). nielsen. twitter.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter.

Is Your Executive on Twitter?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. Currently, more than 60 percent of Twitter users fail to return the following month, or in other words, Twitter’s audience retention rate, or the percentage of a given month’s users who come back the following month, is currently about 40 percent. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

The RSS feed is: [link]. The Boston Globe , Boston Police Department , MIT , and Cambridge Police Department did particularly excellent jobs of disseminating information to the public on Twitter. Similarly, Nielsen ratings seem to be outdated.

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

million followers on Twitter, most of which were bots and fake accounts ? How much do you think we’d be talking about twitter followers or Facebook likes if how many you have wasn’t attached to your public profile like a goiter?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million.

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How to Fix a “Broken Brand” with Social

Convince & Convert

The RSS feed is: [link]. The areas are branded and allow people to watch the game up close while eating a hot dog, take photos with the logo, and view live Instagram and Twitter feeds about the game. He would most like to have a Twitter call with Bobby Knight.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Industry Social network usage rates for seniors ages 65 and older have tripled since 2009, one in every five Internet users is now on Twitter and 72% of online adults are social networking users, according to the Pew Research Center''s Internet & American Life Project''s latest report.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers.

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers.

Social Media is Affecting Our Communication Patterns Online

Proactive Report

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! Social media websites like Facebook, YouTube, Twitter, Digg, and others have realized that you can’t make someone visit your site. Follow me on Twitter.

This Week in Social Media - 3/19/2013

Social Media Marketing

Ditch the feed reader." — Pinboard (@Pinboard) March 14, 2013 Industry What's the difference between viral and spreadable content? Spreadable content will effectively feed an aligned, collective audience and grow your presence online.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

Today, more and more people are posting on their own feeds and on the social media channels of said brands. A report from Nielsen Social illustrates poignantly how big the opportunities here are. Guest post by Daniel Kushner, CEO of Oktopost.com. ————–.

The Shift To TV Everywhere

Twist Image

While Twitter feeds light up with mentions of TV shows, it turns out that Social Media doesn't really affect TV all that much. MediaPost published another news item last week titled, Social Media Has Negligible Effect on TV Ratings , that stated: "An analysis by NM Incite , a Nielsen/McKinsey Company, found a 9% overall lift in social media 'volume' a month before a TV show's start can improve numbers 1% for 18-34 viewers, who are typically the busiest on social media site."

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

And Twitter, which “ranks&# tweets to determine trending topics. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country.

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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Find Great Resources on My Wiki Follow me on Twitter. Twitter: What am I doing? follow me on Twitter. FEEDJIT Live Traffic Feed.

Ugly Drinks’ Four Secrets to Disrupting a $392 Billion Industry

Buffer Social

When we put that up on our feed or story it tends to get better engagement that the content we’ve spent a bunch of money on.”. You can follow Ugly on Instagram, Facebook and Twitter. Great businesses see the future differently.

Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

All of these metrics are pretty easy to measure either through native social media analytics on Twitter, Facebook, LinkedIn, etc., Warning: When Twitter reports ‘impressions,’ those are not actual impressions. Is it Twitter or Instagram?

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

The RSS feed is: [link]. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). Is Nissan adding value to people’s feeds? Erich Marx, Nissan @emarxe.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. You can catch up with her on Twitter or by e-mail. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Does Your Online Newsroom Get an”A” in PR?

Proactive Report

Usability expert Jakob Nielsen took a look at corporate newsrooms and gave us a dismal “D” in PR. Provide one-click buttons that allow visitors to post content they like to Facebook, Twitter, Google Plus and other social sites. Twitter.

Email or RSS: Which Do You Prefer

Justin Levy

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. If you enjoyed this post, please consider leaving a comment or subscribing to the feed to receive future articles delivered to your feed reader. link] This comment was originally posted on Twitter [link] unmarketing Great post. link] This comment was originally posted on Twitter [link] digitalvision Brilliant find, @unmarketing. link] Mark Nielsen By far RSS.

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Media Relations in a Web 2.0 World

Proactive Report

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Is your news available in a feed? Follow me on Twitter.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Mobile News Feed. By default, Facebook will show the ad on the desktop News Feed, mobile News Feed, and the desktop right column.

How to Make Social Media Infographics That Get Noticed

Convince & Convert

That Jakob Nielsen and other people have researched that nobody really reads online anyway. If you have data sets you can basically… I think at this stage a lot of them are taking data from things like your Twitter profile, Facebook. Video production by my friends at Candidio.

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

Joel's Blog CRO-ing About Research @joelrubinson on Twitter.   Many cases are now documented in books, articles, presentations where it did…by Nielsen Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities.

The Future of Blogging: I Had to Tell You This

Viper Chill

A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Why feed counts mean absolutely nothing (and never really have). Sadly for MG, Twitter and Facebook are far bigger platforms.

Meme 101

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months.