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20 Instagram Reel ideas for all types of brands

Sprout Social

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. more engaging than long-form videos.

Types 118
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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Listicles are also high-performing videos.”

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

In-Feed Video : Ads appear in the native news feed of TikTok on the For You page. . Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . The exception is the first: In-Feed Video ads.

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Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. It’s a no-brainer that Facebook ads that appear in the News Feed, such as Sponsored Stories, are much more effective than typical display ads. Bing and Google.

Facebook 167
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. You need videos that make your digital audience and dream customers want to hit play and watch the entire video giving you their full attention! Winning! :).

eBook 141
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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. Promoted Videos. Promoted Video for “conversions” goals now take visitors to a landing page housing the advertiser’s website and video. For example: . Story Pins. Shopping Search.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Lemonade’s Maya brings personality to this insurance chatbot example. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. Then the sales team can follow up with live chat and video product walkthroughs. Lemonade’s friendly guide through the sales funnel.