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Online & mobile disaster relief efforts for Japan

SocialFish

There was a question on an ASAE listserve last week from a Japanese AMC looking for online/mobile examples of what associations and nonprofits could do to help with Japanese relief efforts following the earthquake a couple of weeks ago. Here’s a nice reminder of how mobile apps can help (got a flashlight app on your phone?

Mobile 177
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PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

I use Hootsuite, Buffer and IFTTT to syndicate my content across various social media groups, always ensuring that the right message is being delivered to the right group. This is different from putting your social media publication on auto-pilot. The Google+ Mobile App Requires The User To Choose Which Channel They Will Manage.

Google 273
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Writing tricks for content marketers

Sherrilynne Starkie

New style: When Facebook kills mobile chat, don’t lose touch with all your friends! Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. The trick to marry the needs of both by summarizing the story using keywords while invoking curiosity. Should writers keep copy short?

Content 304
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A Social Media Status Quo Pt.1-Japan

Mindjumpers

Japan’s social status quo. Japan is one of the few countries that managed to actually keep its local social networks more popular than the media giant Facebook. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130
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Unraveling Meta Threads: What we learned from our first 30 days on the network

Sprout Social

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

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9 YouTube trends for your content strategy in 2022

Sprout Social

But like on all social networks, trends on YouTube come and go. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. Social commerce. Many YouTube users engage with videos on their mobile devices while watching the same content on TV.

YouTube 139