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How we’re creating a culture of AI across Sprout’s marketing org

Sprout Social

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually. trillion annually.

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Is Ads Manager Down?

Jon Loomer

Luckily, there’s a resource for the status and outages of Meta business products that I keep readily available. Do you use this resource? Meta Ads Manager, Business Suite, an API, or one of the other many Meta business products isn’t working for you. Is this a known issue or are you alone? Let me know in the comments below!

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Using AI to build your professional profile in B2B

Oktopost

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. It is more than only being a professional at your specific job.

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How Each Social Network Counts Video Views

Ignite Social Media

In the fast-paced world of social media marketing, video content reigns supreme. But as marketers, we need to ask ourselves: what really counts as a view? As a marketer, this means you need to focus on creating engaging , loop-worthy content that captures attention instantly. – Only the first few rewatches are counted.

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Unlocking the Power of Content Marketing With Operational Excellence

Koka Sexton

Navigating Content Marketing Challenges and the Need for Operational Excellence Content marketing is a key component of today’s online marketing strategies and is essential for creating a sustainable competitive advantage. Content marketing is a powerful tool for creating an ongoing dialogue with customers and prospects.

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From the desk of the President: What I’ve learned about social from sitting down with C-suite execs

Sprout Social

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. Their anecdotes tell me a lot about the current and future state of marketing. The right social media management tools give marketers valuable time back. They aren’t alone.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). A strong conversion rate is a quantifiable way to make a case for more video resources.