Jon Loomer
OCTOBER 24, 2024
Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find It At the bottom of your ad set, under Placements, click See More Options. If you have this update, it will appear under Inventory Filter. New: Control comments on your ads. Now you can turn off comments for all Facebook and Instagram feed ads in an ad set.
Oktopost
OCTOBER 20, 2024
How much would you pay to eavesdrop on your customers’ conversations? Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute. That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships.
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Hootsuite
OCTOBER 22, 2024
If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.
Sprout Social
OCTOBER 22, 2024
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Amy Porterfield
OCTOBER 24, 2024
Listen on… Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date. As the year comes to a close, I want you to hit those end-of-year goals! So, if you're just shy of the mark or looking to surpass it by a […] The post #726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
OCTOBER 21, 2024
Are you violating Meta’s custom audience terms for customer lists? I actually wrote about this more than a decade ago , and much of it remains relevant today. There are two sections of Meta’s Customer List Custom Audience Terms that I wonder about. Let’s discuss… 1. Rights and Permissions The first may be the most obvious. But it’s one that advertisers seem to be most motivated to break.
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Sprout Social
OCTOBER 23, 2024
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. We’ve officially entered the ‘ber months—the four-month stretch at the end of the year that has morphed into one elongated holiday season, unclear where one celebration stops a
Ignite Social Media
OCTOBER 21, 2024
In the current online media space, user-generated content (UGC) has become key in social media strategies. UGC not only provides a fresh and authentic voice but also helps build trust and cultivate community engagement. But, to make the most of UGC, it’s essential to know when and how to incorporate it into your social content. Here’s a comprehensive guide to navigating the world of UGC.
Social Media Today
OCTOBER 21, 2024
YouTube’s outlined how it’s looking to keep users informed in the final weeks of the U.S. election.
Oktopost
OCTOBER 19, 2024
LinkedIn Lead Gen Forms are a total game-changer for B2B marketers. They let you grab key lead information straight from LinkedIn ads—without LinkedIn members ever needing to leave the social network. With more and more LinkedIn users interacting with posts without ever leaving their feed, and social media algorithms favoring engagement over link clicks routing members to third-party websites, there’s a golden opportunity for B2B brands to capture high-quality leads in an easy, no-hassle way for
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Keyhole.co
OCTOBER 23, 2024
We are living in a world where stress often feels like the default setting. Apps like Calm and Headspace were launched to rescue us—one post at a time! Both brands had their content game so strong that they climbed up to millions of followers, organically! Mental health is down the drain with 60% of the population working. The timing couldn’t have been better for such apps to take over the limelight.
The Social Media Hat
OCTOBER 24, 2024
Episode 36 of the AI in Marketing: Unpacked podcast, with Nicky Saunders The post AI Content Creation: Supercharging Your Online Presence for Solopreneurs and SMBs appeared first on The Social Media Hat.
Social Media Today
OCTOBER 24, 2024
Could Bluesky really challenge X as the real-time social app of choice?
Buffer Social
OCTOBER 23, 2024
When it comes to growing your Instagram following, it’s no secret that Instagram Reels can be a powerful tool. The Meta-owned platform has been doubling down on video content in recent years, with CEO Adam Mosseri candidly sharing that , “People are more interested in videos — they’re just more engaging.” Now, that may be true — but it depends on how you define, “engaging.
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A beginner's guide to social media automation tools and getting automation right.
Keyhole.co
OCTOBER 22, 2024
Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if your brand is active on social media platforms like Facebook.
The Social Media Hat
OCTOBER 22, 2024
AI literacy is the key to future-proofing your business, offering leaders and marketers the tools they need to harness AI effectively. The post AI Literacy: Why Every Business Leader Needs to Get Hands-On with AI Now appeared first on The Social Media Hat.
Social Media Today
OCTOBER 20, 2024
Elon’s X project could be in trouble, but there may be other avenues to consider.
Buffer Social
OCTOBER 24, 2024
Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. 1.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Keyhole.co
OCTOBER 21, 2024
TikTok has about 103 million monthly active users in the U.S. alone. But globally, that number rises to an impressive 1 billion. Are you still not leveraging the platform’s potential? Given its high level of engagement, it may be time to. In this article, we’ll explore the different types of videos you can create, how to get started, and best practices.
Audiense
OCTOBER 21, 2024
We all have that friend, the one who sends you that meme that was funny 3 months ago - or they text you “have you seen this?” and it's a video that went viral last year. They’re never up to date with what's current on social media.
Social Media Today
OCTOBER 24, 2024
Some new options to spookify your IG chats and Stories.
The Realtime Report
OCTOBER 22, 2024
The Growing Risks of Gig Work – A Guide to Injury Protection The gig economy, which offers open hours and the chance to work for yourself, is also becoming more popular in Iowa. But this new way of working makes things more difficult when it comes to accidents that happen on the job. Let us talk about the problems gig workers face and the legal rights they have access to, including the very important role of a personal injury lawyer in Cedar Rapids.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
The Social Media Hat
OCTOBER 19, 2024
Episode 35 of the AI in Marketing: Unpacked podcast, with Emily Baillie The post From Doubt to Confidence: Embracing AI in Business appeared first on The Social Media Hat.
Convince & Convert
OCTOBER 20, 2024
Are you a freelance writer who wants to speed up your writing process? Or are you a marketer trying to make your content production processes more efficient? If so, you will find AI writing assistants helpful. An AI writing assistant is an application that uses artificial intelligence technology to help writers create and proofread content effortlessly.
Social Media Today
OCTOBER 24, 2024
Time to start practicing your surprised face.
Jenn's Trends
OCTOBER 20, 2024
Fun fact: Ive been preaching for YEARS that carousels are the key to double the exposure on Instagram. And now, Instagram has confirmed this, saying that carousels get more reach AND engagement.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
The Social Media Hat
OCTOBER 21, 2024
4 Key Areas of Consideration Before Starting A New Business The post It’s Time To Get Your Business Off The Ground, Here’s How appeared first on The Social Media Hat.
Keyhole.co
OCTOBER 25, 2024
Do you feel like you’re constantly scrambling to come up with video ideas and never posting them on time? It’s time to get strategic with a video content calendar! A “calendar” might sound dull, but a solid video content calendar is far from boring. It’s a roadmap that guides your content creation with purpose and efficiency. In this article, we’ll break down how to create a failproof video content calendar that will keep your competitors at bay.
Social Media Today
OCTOBER 20, 2024
X’s ‘Radar’ keyword search tool is a valuable addition.
Jon Loomer
OCTOBER 23, 2024
To suggest that my perspective on Meta ads targeting has changed during the past year is an understatement. It’s completely transformed. This evolution wasn’t immediate and was reinforced through a series of tests. Understand that it wasn’t easy to get here. It’s reasonable to say that my prior advertising strategy could have been boiled down to targeting.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
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