Sat.Oct 20, 2012 - Fri.Oct 26, 2012

70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large.

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The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

This is a guest post by Ralph Fascitelli. As many are aware, within 24 hours after the second presidential debate, an amazing, visceral, flash movement on Facebook had exceeded a third of a million fans.

Trending Sources

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral.

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How You Can Help Me Grow a Mo

Ari Herzog

A man dies from prostate cancer every 18.6 minutes. It is the second-leading cause of cancer death in men. This year, in 2012, more than 242,000 men will be diagnosed with prostate cancer and more than 28,000 men will die from it. My great-grandfather had prostate cancer.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It

Adam Sherk

Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

A Century Later, Business Gets Personal…Again

Unspoken

In his 1964 book, Understanding Media: The Extensions of Man , Marshall McLuhan first coined the famous phrase, “the medium is the message.” ” He argued that the characteristics of communication technologies, or the medium itself, affect understanding and social organization. The technology of his time was limited to radio, television, and a faint glimmer of something called a computer. Before technology, the very first medium was speech, whose content was thought.

Film 74

Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]

Mindjumpers

Curious about the current state of Facebook? 2012 has been the year of many great achievements and little downfall for the social network.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Is Twitter Trying To Be Like Facebook?

Firebelly

Over the last month or so Twitter has designed its platform to compete with ever changing Facebook. Many have their opinions about the redesign, but it’s the right move for Twitter to allow users to tell their stories more visually.

Social Networking Stats: Facebook Drives More Dollars, But Twitter Drives More Traffic [Study], #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily.

Social Media is Changing Leadership [DATA]

SocialFish

We surveyed 505 individuals about social media and leadership, as part of ongoing research related to the concepts in our book Humanize: How People-centric Organizations Succeed in a Social World.

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How to Adjust to Facebook’s Changes in the EdgeRank Algorithm

Mindjumpers

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages.

A World Gone Social

Learn how companies must adapt to survive.

LinkedIn Endorsements: Does It Get Any Cheaper?

Geoff Livingston

Retweets, Likes, +1s, +Ks, repins, and now LinkedIn Endorsements. Which one is cheapest? At first given LinkedIn’s credibility as a professional social network, one would think Likes, +Ks and retweets (see my TweetEsteem issues ) would be far lower forms of social currency.

Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record.

Claim a Vanity URL for Your Social Media Profiles

yMarketingMatters

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Ways to Use LinkedIn Answers for Your Next Blog Post

Kikolani

This is a guest post by Wayne Liew. LinkedIn Answers is a tool often overlooked by bloggers. Over the past couple of months, I have been playing around with the available features and finding ways to get the most out of them.

Century 21 Targets First-time Home Buyers With Social Gaming

The Realtime Report

Last week, CENTURY 21 became the third major brand (and the first real estate company) integrated into EA’s SimCity Social.

What Michael J. Fox Taught Me About Marketing

Convince & Convert

I like Michael J. I’m of the vintage that grew up with Alex P. Keaton, Teen Wolf, and Marty McFly. Further, I lost my grandfather to Parkinson’s a few years ago, and Fox’s efforts to raise funds to combat the disease are remarkable.

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Tweet Bombs and Waterfalls

Geoff Livingston

Consider Sun Tzu’s historic words, “ The onrush of a conquering force is like the bursting of pent-up waters into a chasm a thousand fathoms deep. ” The one tactic that seems to have struck most folks from last week’s #hungertohope campaign social strategy was the Tweet Bomb.

How to Use Instagram Without Being Obnoxious or Dull [Video]

Pamorama

Since its launch in 2010, Instagram has been on an impressive upward trajectory. The site announced last month that over over 5 billion photos have been shared. Its number of daily mobile users has jumped to 7.3 million, surpassing Twitter’s 6.9 million, according to data from comScore. New York filmmaker Casey Neistat is pretty opinionated about social networks [.]. Instagram Social Media

12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK

Laurel Papworth

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births).

Go to the Social Media Risk Management Conference – Dec 13-14, NYC

SocialFish

Feel like a trip to New York City for some holiday shopping? Why not make it a business trip and attend this important conference on Social Media Risk Management, December 13-14?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

LIVESTRONG Will Survive Armstrong

Geoff Livingston

You might say I have some skin in this game. As someone who has covered LIVESTRONG social media since 2009 , and even fundraised for them , it seems obvious to me that the foundation will survive Lance Armstrong’s public doping scandal.

The Lance Armstrong Effect

Twist Image

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Last Friday night, Armstrong took the stage at Livestrong' s 15th anniversary event.

5 Ways to Create a Likeable Content Marketing Strategy

Convince & Convert

When considering a content strategy for your business, think about the reasons why people choose to interact with you online in the first place. Guess what? They are the same basic reasons people are interested in what you have to say in the real world.

How the P.S. In a Blog Post (And SEO) Landed Me a Book Deal

Viper Chill

In an early episode of HBO’s hit TV-show, Hung , a financially troubled Ray Drecker finds himself looking for alternative ways to support his family in addition to his high school basketball coaching position.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.