Sat.Jul 18, 2015 - Fri.Jul 24, 2015

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been.

Fundraising Best Practices to Enhance Individual Donor Strategies


This post originally appeared on BC/DC Ideas. ———-. What is the fundraising potential for small and mighty nonprofits? How can organizations expand their individual donor programs and see increased success?

Running, Kinesiology & Marketing: The Rachel Smith Interview


When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst.

Key Factors For a Successful Client-Agency Relationship


Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting.

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Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD: How often is poor data the downfall of a marketing campaign?

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4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

As online publishers grow in both volume and reach, the Internet becomes increasingly saturated with content. Text, images, and videos are all vying for your audience’s attention, but there’s something at the center of it all: the headline.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence.

Five Subtle Lessons from Great Community Managers


This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Should Inbound Links Play An Important Part Of Your Content Marketing Strategy?

SocMed Sean

Confused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker , we understand that our customers are always looking for deeper insights they can leverage from for a variety of departments.

Social Media Automation Does Not Have to Suck

Convince & Convert

Image via In my ongoing quest to test and learn what works (and what can work) in social media and content marketing, I entirely changed our email program here at Convince & Convert.

The amazing phenomenon of the #beme app launch

Janet Fouts

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

See First: Facebook Gives Users Control, Make It Easier to Avoid You

Jon Loomer

For years now, marketers have screamed about their decreasing visibility in the Facebook News Feed. “It’s not fair!” ” they said. “Users want to see our content!” ” they claimed. “Give them more control!”

Pinterest Marketing Strategies and Tips for Repins and Likes


When it comes to Pinterest marketing strategies, I can tell that very few businesses are really making a plan and taking advantage of this incredible online marketing opportunity. Doing searches for a basic keyword, like “Pinterest marketing” shows me about 1,600 searches/month.

How to Avoid Web Form Conversion Killers

Convince & Convert

Image via As marketers, we spend a lot of time designing sleek landing pages, developing email nurture campaigns, writing strong copy, and A/B testing just about everything. But according to Infinite Conversions , most of our efforts are wasted.

5 Ways to Boost Your Monthly Income (Part 1)


Since 2013, I have been writing on personal finance and, along the way, I have received all kinds of questions. However, the most common question that I receive is “Damian, how do I make some extra cash online?”

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

6 Habits of Highly Successful Social Media Marketers

Rebekah Radice

Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them?

86 Amazing Facts About The Human Brain

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

How Executive Teams Can Improve PR

Convince & Convert

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. Many senior executives have a simplistic and mistaken view of PR.

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An Overview of Bulletin Board Focus Groups


Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. .

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The Rise of the Do-Leaders

Koka Sexton

Over the last couple of months I have been exposed to some very interesting experiences. I was somehow becoming hyper aware to the people talking in the social media industry.

Lawyers, Are You Paying Attention To Video?

Myrland Marketing

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.

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How To Create Brand Rituals Through Story

Convince & Convert

Tweetable Moments Nothing connects people with things other than stories at a deep, emotive human level. Zain_Raj Tweet This. Today Park interviews the CEO of Shapiro+Raj , Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer.

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Digital Videos Is The New 3D

Twist Image

No, don't worry. you don't need glasses or anything like that. For marketers trying to navigate digital marketing in a more effective manner, they are faced with both an opportunity and massive challenge.

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Influencer Marketing 101

Koka Sexton

Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

The Most Effective Internet Marketing

Small Business Mavericks

Do you know what the most effective Internet marketing is? We get this question all the time. Sometimes it is asked, “What is the best way to promote a business online?” ” Or someone might ask, “Which Internet marketing tactic gets the most results?” ” No matter how the question is asked, the questioner always has one goal in mind–to ascertain the most effective strategy for marketing their business online.

Are You Satisfying Your Subscribers’ Hierarchy of Needs?

Convince & Convert

Expectations are steadily rising in the inbox, and everyone agrees that sending more relevant messages is the key to staying in subscribers’ good graces. However, “relevance” is often talked about in vague, mystical terms or discussed within the narrow context of company-specific examples.

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Six Links Worthy Of Your Attention #265

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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