Sat.Mar 29, 2014 - Fri.Apr 04, 2014

04/04/2014: Social Media Snapshot | Twitter Photos, Important LinkedIn Updates & New Foursquare Ad Themes

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Social Media Marketing , Twitter Tags: Facebook , foursquare , Foursquare ads , GooglePlus , linkedin , Products and Services tab , Tap to tweet , Twitter Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending April 4, 2014: New on Twitter Post Four Photos to a Single Tweet? Yes, You Can.

How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next.


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Adjectives are Cheap: Sell Yourself with Nouns and Verbs

Waxing UnLyrical

Guest Post by Ann Wylie. “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” ” ~Alan Weiss, principle, Summit Consulting Group. My long-term webmaster is leaving for greener pastures — Sniff! which has left me searching for help from, among other resources, oDesk.

Do Americans Trust Facebook?

The Realtime Report

Photo by Master isolated images, courtesy A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Here are the Reason-Rupe poll findings : Which of the following do you TRUST THE MOST with your personal information? The Internal Revenue Service or IRS 35%. The National Security Agency or NSA 18%. Google 10%. Facebook 5%.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why You Should Cross-Promote Your Content

Convince & Convert

You have a bunch of social channels right? Of course you do! And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! But do you cross promote your channel activity? An Example of Brands That Cross-Promote. The journey started by looking at some nice cars. I was looking at a market landscape of Luxury Auto Brands in Rival IQ today and noticed a powerful concept: Cross promoting your top performing.

More Trending

Monday Roundup: Success

Waxing UnLyrical

Good morning from beautiful Baghdad by the Bay aka San Francisco! I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” If you’re here, please find me and say “hello!” ” Image: Julie Rybarczyk via Flickr, CC 2.0. No matter our line of work, we all have one common goal: to succeed.

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

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There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content.

How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

T imes are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. There’s plenty of uproar over this as organic Facebook reach is starting to dip into the single digits, and companies are scrambling to figure out what’s next.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

To Pin Or Not To Pin

Small Business Mavericks

Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong. Pinterest isn’t necessarily about promoting your own products. You can promote your business indirectly by promoting others.

Social Networking Stats: Complaints Total One-Fifth of Brand Interactions on Facebook, Twitter

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via Facebook. YouTube. over 1 billion monthly unique users. via YouTube. Twitter: 241 million monthly active users. via re/code. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 500 million users. via The Next Web. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 230 million registered accounts. via VK. LinkedIn: 259 million active users.

There is No One-Size-Fits All Content Marketing Approach

Convince & Convert

presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. The study was based on an experimental design with a sample comprising 900 casino visitors in Las Vegas , who were then invited to Nielsen’s MediaLab facility there to participate in pre- and post-exposure measures to various types of content for several product categories (the casino intercepts might seem a bid odd to the research-uninitiated, but Las Vegas is unusual in.

Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names

Bill Hartzer

Google soon will revoke access to all websites’ Not Provided keyword data normally viewed via Google Webmaster Tools , Google Analytics , and Google AdWords , and offer 100 percent of the keyword data exclusively to site owners who move their websites to the new.Google gTLD and make their websites secure.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Is April Fool’s Day Another Marketing Opportunity?

Small Business Mavericks

It’s becoming more and more popular for businesses to play April Fool’s jokes on their customers. Google has been doing it for years. Other online brands followed suit. Now big brands and brick-and-mortar businesses are getting in on the act. It appears as if the race is on to produce the most outlandish April Fool’s Day joke to see how many consumers actually fall for it. Even news organizations are getting in on the act.

WhatsApp Hits New Milestone, Then Crashes

The Realtime Report

Late yesterday WhatsApp tweeted that the messaging service had hit a new daily record: users sent 20 billion messages and received 44 billion messages in just one day. That’s some pretty impressive volume for WhatsApp, which was recently acquired by Facebook back in February. new daily record: 20B messages sent (inbound) and 44B messages received (outbound) by our users = 64B messages handled in just 24 hours. WhatsApp Inc. WhatsApp) April 2, 2014.

Why Linkedin is Using Math to Help You Improve Your Content Marketing

Convince & Convert

In this March Madness edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about my Arizona Wildcats and the new Content Marketing Score announced by Linkedin. Big companies are going to start spending more ad dollars on Linkedin. The company – in just the latest of several smart recent moves – announced last week the debut of the Linkedin Content Marketing Score. This 1-1000 point score provides brands with a numerical measure of their overall Linkedin content.

What Are “Fake Apps” and How Do You Avoid Them?


Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app. Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Changes Coming To LinkedIn Company Pages

Small Business Mavericks

I got an e-mail from LinkedIn letting me know that they’ll be doing away with the Products & Services tab on Company Pages. Before you start crying, understand that this won’t be a big game changer. I don’t know how many companies actually use that tab, but I’d guess that those who do probably aren’t getting a lot of results. People don’t view company pages for that purposes. It’s not that they’re not interested in your products or services.

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Facebook. Facebook to buy Oculus VR, maker of the Rift headset, for around $2B in cash and stock – last week Facebook announced the acquisition of Oculus VR, “the leader in virtual reality technology;” initial efforts will focus on gaming, but will expand to other experiences as well (TechCrunch).

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Career Paths and Top Tips from 27 Big Company Social Media Professionals

Convince & Convert

It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? What Is This All About? For more than two years, each week I’ve recorded an episode of the Social Pros podcast , where my co-hosts and I interview a social media professional about their day-to-day work and successes. After 110+ episodes, we’ve gathered together this first batch of 27 All-Stars from big B2C brands to provide a handy reference for the education and.

The 15 Best Facebook Posts Ever Written

Writtent Blog

I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire. Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role.

Google Files for Trademark on the Word Glass

Bill Hartzer

Google has filed a trademark application on the word glass. The Wall Street Journal first reported that a trademark application has been filed. Rob Garner wearing Google Glass. In July 2013, Google “originally submitted the application in July 2013 for the word “Glass” styled in a particular font as branding for its Google Glass smart glasses. The USPTO responded in the fall, saying there are two problems with trademarking “Glass.”,”

The Secrets to the Phenomenal Success of Copyblogger

Convince & Convert

Brian Clark, Copyblogger @brianclark. Brian Clark , Founder of Copyblogger , joins the Social Pros Podcast this week to discuss the mechanics of a content-driven company, the teachability of content marketing success, and the ongoing changes to the original social media as blogs become multi-author blogs. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

30 Killer Resources to Learn Content Marketing

Writtent Blog

Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. The truth is the individuals and brands that succeed in the years to come will be those who are aggressive about self-education. I’ve curated a list of resources that I can recommend without hesitation to anyone.

#LMA14: Why Are We Here?

Myrland Marketing

I arrived in Orlando Monday for the LMA, or Legal Marketing Association, board of directors meeting and international conference. Over 1100 of us are in the midst of arriving for our 3-day conference. Am I excited? You bet. Pre-conference programs start today, followed by the opening reception this evening, as well as numerous LMA new member, chapter and committee receptions?,

If You're In Business, You Need To Watch This CrossFit Documentary

Twist Image

Surfing across Apple TV , I came across something that you should watch this weekend. Let me take a step back. Around 2000, I had heard about this crazy website, where a well-respected trainer was trying to completely disrupt the fitness space. It was called CrossFit. Every day, they would post on a blog a workout of the day. At first, it was criticized and ridiculed by many pundits in the industry.

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Social Pros Say Passion, Fun, and Understanding are Key to Social Success

Convince & Convert

March was an exciting month for the Social Pros Podcast , with guests from WestJet , crowd-pleasing Canadian airline ; PwC Consulting , the world’s second largest professional services firm ; and , marketing resource for realtors across the country; and content marketing giant Copyblogger. . I loved the variety of backgrounds, insights, and ideas these social media professionals shared with us.

7 Tips for a Rocking Social Media Strategy

Writtent Blog

An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. However, the truth is, it’s getting much harder to stand out. How can your organization differentiate, and build relationships on noisy platforms? Whether you’re just starting out or trying to hack your low engagement or small fan base, we’ve compiled a highly tactical guide to building (or improving!)