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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

We released them first on social media on Twitter, and then later in the day, we did other platforms and traditional channels.”. And if so, when should you publish a press release rather than simply announcing the news on social media? Suddenly, it looks a whole lot more attractive to publishers. View this post on Instagram.

Strategy 130
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12 Twitter Tips For Lawyers

Myrland Marketing

[A version of this post was originally published on the Legal Marketing Association website, and has now been updated here for your viewing pleasure.I 12 TWITTER TIPS. Well, it’s no secret I’m talking about Twitter because I’ve made that obvious in the title of today’s post. SHOULD LAWYERS USE TWITTER? .

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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Imagine that you missed a really great conference but you heard that someone ‘storified’ it. So you get a story about the conference. With Storify, you can create or monitor stories, and since stories are curated by people, you get a good overview of a particular topic, event, conference, etc.

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What is hashtagging and how to use it effectively

Sprout Social

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

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ICYMI – Layout, Periscope and Facebook F8 Conference

Danny WhatMough

Twitter links up with Foursquare for tagging locations in tweets. Twitter released research looking at how users are planning vote in the forthcoming General Election. Facebook is to begin hosting content for media publishers including New York Times and Buzzfeed. Twitter released new real-time video product Periscope.

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18 Impactful Black Creators to Follow on Social Media

Later

Jayde is the Head of Social Media for beverage brand Sunwink, and uses her Twitter account to consistently deliver refreshing, impactful insights about the marketing industry and pop culture. In fact, you’ve probably seen some of his work already on other social media feeds. Warning: looking through his feed may work up your appetite.