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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. Here are five reasons why.

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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

Little did we know that 15 years after we can now create video content as easy as one-click from our mobile phones and upload them to a number of social media channels. As a result, people share video content more often than any other type of content. Mobile Friendly . photo from InsiderIntelligence.com. It’s the Trend.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands compete for the attention of their customers in real-time, across various channels. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear. Practice Proper Channel Management. Create On-Site SEO Content.

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Snapchat Now Biggest U.S. Messaging App By Volume, Beats WhatsApp

The Realtime Report

Snapchat’s message volume is still small compared to video apps, which “dominate Sandvine’s North American top-10 list for network traffic both for fixed and mobile carriers.” ” We like how TechCrunch sums it up: “In other words, popularity + media type = major traffic influence.” WhatsApp'

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Foursquare Evolves From Gamification To Recommendation – But Why?

SocMed Sean

The combination of location-based check-ins, competition for points and “mayor” titles and the ability to add tips/photos is attractive to mobile-device addicts and business owners, alike. I even started wondering whether these types of geo-location check-in networks were bad for small business.

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2021 Social Media Predictions

Ignite Social Media

Stories have become an immensely popular feature for Instagram, and as the other platforms test out this feature, new functionalities will likely emerge that continue to differentiate to content type across networks. Instagram vs TikTok Battle Continues. — Normalization of Influencer Rates. Video Content Continues to Reign.

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1.15 Billion 5G Smartphones by 2025 and 35 Other Transformative Technology Stats You Need to Know

The Realtime Report

These headwinds are forcing companies and industry sectors to accelerate their digital transformations in order to survive and compete. billion units by 2025 and accounting for more than 70% of total smartphone sales, becoming the most accelerated mobile technology generation ever launched. “5G