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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Goodwill Approach.

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Is it Time to Re-Think Your Social Media?

yMarketingMatters

Are your videos getting the views you want on YouTube? Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. Is your Twitter following increasing every day? Are you getting comments on your blog? dictionary.com).

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How to Use Video to Tell the Best Stories

Convince & Convert

Traditional Marketing Meets Visual Creativity. Hadassa Haack is a freelance content marketer, digital magazine editor, and producer/director of branded short films. To Hadassa, video is the best way to bring great stories to life. The differences between amazing and mediocre videos. They’re not interested in your company.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Okay…so we know that companies use big databases of information to track what we buy and when, but why would these software vendors tack “social” onto the front of their products? Intriguing!

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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Some of our very first meetings were with our NGO partners, pen and paper in hand, listening to how they could benefit from business support. They told us they need more visibility, more volunteers, more resources, and more space to hold meetings and events. So, we looked for ways to support in those areas (more on that below).

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Beauty brand Glossier does this flawlessly by listening to customer feedback, creating products to meet those needs and then posting about it. Format your contest to meet that goal. Did you meet your goal? This works for all companies, not only fashion. View this post on Instagram. A post shared by Glossier (@glossier).