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Shedding Light on Black PR

Waxing UnLyrical

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice. I started my career working for a Canadian crown corporation writing internal newsletters and stakeholder magazine articles. You’ll meet people, make friends and gain crucial real world experience.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Did you calculate the ROI of the telephone or the company car before you invested in them? Meet Your New Chief of Social Media: The Neighbor’s Kid. Anyone who tells you that if you do X [some social media task], you will achieve Y [specific number of Facebook fans, % increase in sales, etc.] is blowing smoke in your direction.

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The Marketing Moral Compass

Twist Image

Maybe that''s being a little harsh, but our reputations precede us. Companies that have spent any semblance of time online know this, in a profound way. Is the overriding success of the work going to be the company''s needs, the needs of others or something else? Magazine called Reboot: Marketing. inc magazine.

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Why Personal Branding is the Most Important Thing You Can Do for Yourself [SSM005]

Buffer Social

Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 companies — is an expert in the field of personal branding. magazine, her most recent book, Stand Out , was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller. Great Quotes.

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Monetization: Social Network Advertising

Laurel Papworth

Probably because companies are getting past the “why should we care?&# If you wanted to advertise a new baby pram, you wouldn’t necessarily choose a TV show about cars or a magazine about trucks to do it, would you? At least with TV and magazines you know that at least nominally, they are there with some focus.

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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer Social

– Expertise, Authority, Trust Reputation. Quality and quantity of the main content depends on how well the content meets the purpose of the page. Reputation includes what others say about your or your company/brand online. Image sources: IconFinder , Blurgrounds , Contently , Fast Company , Jay Mantri.