The Realtime Report

JUNE 15, 2021

In this article, you’ll find tips to improve or enhance the efficiency of your company’s customer support. While it may seem that it’s normal for companies to receive customer complaints now and then, there are ways to prevent a problem from happening at all. Listen to what customers are saying online about the company.

Tips 103

Tips Survey FAQ Knowledge Base 103

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149

Research Focus Group Marketing Survey 149

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Gathering information this way is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. A company will use a VoC program to understand their customers better. With the right social listening tools , you don’t have to worry about missing important information online.

Data 125

Data Survey How To Review 125

Koka Sexton

DECEMBER 26, 2022

Social factors that influence customer behavior include past experiences, cultural values, peer influence, and the availability of information. Social factors influencing customer behavior include past experiences, cultural values, peer influence, and information availability.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Buffer Social

AUGUST 4, 2023

We also found that the integrity of our information lacked in some areas, with some instances of conflicting information. This was due to multiple articles crossing over the same topic, but when that information changed, only one or two of the instances were updated. Which information is redundant? It’s messy.

Exercises 63

Exercises Project Groups Groups 63

Ignite Social Media

APRIL 30, 2020

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. He talked extensively about how they’re helping to deliver authoritative information and limiting the spread of misinformation. Live Video. Facebook Live video isn’t new, but it is getting some updates.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. This information isn’t only useful for customer satisfaction. Social already holds that information for you. That’s not a controversial statement.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

OCTOBER 8, 2020

The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. For fresh ideas, go no further than your own company.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

MAY 18, 2021

TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising. Consider how social is currently used by 60% of companies for customer service and 72% for customer engagement. Social is catching up to TV and radio.

Social Media 111

Social Media Team Focus Group Loyalty 111

The Realtime Report

OCTOBER 1, 2012

76% want to be able to find a company’s location or operating hours. 61% want to click a button to call a company. 54% want the ability to send an email to the company. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).

Mobile 186

Mobile Sites Focus Group Journal 186

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.

Brands 126

Brands Team Industry Research 126

Audiense

JUNE 13, 2017

We base this on their interactions, information within the profiles of users and public information including demographic censuses.”. A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc).

Sports 126

Sports Focus Group Eventful Influencer 126

Buzz Marketing for Technology

MAY 9, 2012

And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it. Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.

Data 222

Data Sample Samples Survey 222

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Companies such as Netflix have even set up a dedicated Twitter account to provide support.

Twitter 141

Twitter Survey Trends Hashtag 141

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Want more information first? What power! Is sentiment trending up or down?

Tools 94

Tools Sentiment How To Team 94

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Companies like Further , implementing technology and know-how, can be enlisted to help facilitate this.

How To 114

How To Survey Content management systems Patterns 114

Hootsuite

JUNE 28, 2023

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. Dark social provides valuable information Dark social is all about connection. URL shortener.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 7, 2022

This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. Even the most intentional question list can return biased results if it’s not informed by accurate insights. That only scratches the surface of the wealth of brand perception information available on social media.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

APRIL 29, 2021

The insights they capture should inform our campaigns, our content and our marketing plans overall. When you have hundreds, thousands or millions of customers, one of the only ways to capture customer insights and actionable feedback at scale is through social—the largest real-time focus group.

Marketing 139

Marketing Social Media Management Team Campaign 139

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. This year, just over half of leading marketers are using social listening as one of their primary sources for timely consumer information. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing.

B2B 89

B2B Marketing Sentiment Influencer 89

Webbiquity SMM

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media is a meritocracy (mostly). Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Hootsuite

MAY 2, 2023

Don’t worry: your personal account will be separate from your business page, so your personal information will remain private while you act as the admin for your business page. If you aren’t ready to write one, you can add that information later. This includes your contact information, website, and business hours.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141

Tools Patterns Adwords Advertising 141

Webbiquity SMM

DECEMBER 21, 2010

There’s no better source of information than your prospects and existing customers to help generate new product ideas. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Real-time news and information. But on the technical side, lack of privacy means your personal information is vulnerable, and can be used against you.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Beauty brands such as Madison Reed highlight customer testimonials and selfies on their websites to give potential customers informed and unbiased opinions on their products. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

APRIL 7, 2015

Communicating in the Age of Information Overload. Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Radical Transparency.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? What if there was a way for you to use this downtime to inform your organization and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Grab a cup of coffee.

Survey 60

Survey Education How To Hotels 60

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Sprout Social

JUNE 12, 2016

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. Specific information from demographics ✓. Introducing Twitter Insiders.

Social Media 40

Social Media News Twitter Focus Group 40