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Co-creation: Why creators should be part of your product development team

Sprout Social

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? Before you introduce a formal or informal program, you need to answer the frequently asked question, “What’s in it for me?” Respond to emails.

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4 Benefits of Twitter for business

Sprout Social

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Companies such as Netflix have even set up a dedicated Twitter account to provide support. Cultivate a brand community.

Twitter 140
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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Understanding your audience’s generational differences goes a long way toward finding out where they spend time, both online and offline, and how to reach them on their favorite dark social channels, such as in-person events or private groups. Dark social provides valuable information Dark social is all about connection. URL shortener.

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. This information isn’t only useful for customer satisfaction. Social already holds that information for you. That’s not a controversial statement.