4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. .

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. I would also gladly come back in for another focus group to chat with the team on social media.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

How to Apply Youtility to Internal Communication

Convince & Convert

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution.

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What is Market Research?

Idaconcpts

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

76% want to be able to find a company’s location or operating hours. 61% want to click a button to call a company. 54% want the ability to send an email to the company.

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence.

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.”

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

I was discussing this the other day at lunch with Mark Tobias of the tech company, Pantheon. We’re good at focus groups that generate tiered sponsorship packages. At last year’s ASAE Technology Conference there was a lot of discussion of “big data.”

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Listen Don’t Ask

Mindjumpers

This could be surveys, interviews or focus groups. The results led to House of Cards, Orange Is The New Black and… becoming one of the world’s largest media companies. Traditionally market research has been built on claimed data.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well.

Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

It takes a certain size company to be able to take one individual and let them control all forms of media. If your company is too big then you get owners of each media and the silos they create – minimizing your chance to optimize across them all.

Instagram Stories Chat Sticker: 5 Ways Your Brand Can Use It

Later

Instagram’s latest sticker launch is designed to help you host and participate in real, human group chats (no bots allowed!) With the chat sticker, you’re able to initiate a private group chat (like a group DM) with your followers, but you are able to choose who joins the chat. .

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

It was also revealed that Dialogue Partners was the only company that had tendered for the project. Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes.

4 Ways to Effectively Use Instagram Polls

agora pulse

Recently, the company launched a new interactive sticker called Instagram Polls. This means keeping people engaged with the culture of your brand, the visual cues like logo and colors, and the services and products your company offers to consumers.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers?

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Whether they’re called followers, nanoinfluencers , or simply vocal customers, a company’s top customers have always been crucial to expanding brand awareness and driving sales. Your community should be the core focus of your marketing strategy in the year ahead.

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The Social Listening Playbook for Super Eager Marketers

agora pulse

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

Community Manager Appreciation Day: 5 Must-Reads

Firebelly

By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. Today is the 3rd annual Community Manager Appreciation Day !

Realignment #2: From Passive Knowledge to Collaborative Discovery

SocialFish

Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside.

How to Bring Humor to Community Management

Convince & Convert

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own.

How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. How To Use Customer Insight To Power Your Business.

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The Emotion found in Social Data

Buzz Marketing for Technology

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

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How to Sell Smarter Using Social Insights

Convince & Convert

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making.

UX Masterclass: What To Know About User Experience [interview]

Mindjumpers

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. In some way, Facebook can be used as a great focus group.

How Transparent is Too Transparent?

Socialized

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. So where does the publicly held company draw the line?

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

What Makes a Business Social?

Janet Fouts

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. But the exponential growth experienced by companies large and miniscule using social media can’t be denied.

Realignment #2: From Passive Knowledge to Collaborative Discovery

SocialFish

Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside. Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities.

Understanding the audience that watched the Champions League Final

Audiense

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium.

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Facebook - at the Center of Your Messaging Life

Social Media Marketing

Using high schoolers as a focus group for the future of a multi-billion dollar company? My concern arises from this kicker from the Fast Company article: The teens told Zuckerberg it was too much trouble to think of a subject and to compose a formal message.

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. In the globalized village, social media is Earth’s biggest focus group.

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