4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. .

Trending Sources

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. I would also gladly come back in for another focus group to chat with the team on social media.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

76% want to be able to find a company’s location or operating hours. 61% want to click a button to call a company. 54% want the ability to send an email to the company.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence.

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

I was discussing this the other day at lunch with Mark Tobias of the tech company, Pantheon. We’re good at focus groups that generate tiered sponsorship packages. At last year’s ASAE Technology Conference there was a lot of discussion of “big data.”

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms. Companies Social media analysis

What Makes a Business Social?

Janet Fouts

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. But the exponential growth experienced by companies large and miniscule using social media can’t be denied.

8 strategies for Pinterest for business

Janet Fouts

Take The Mother Company for example. If people like what you say they’ll come to you for more focused information for their business. Use Pinterest as a focus group. They have several boards focused around design, colors and landscaping.

What is Market Research?

Idaconcpts

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter is working with consultancy CSpace on the initiative, and Proctor said consultants from CSpace “specialize in fostering collaboration between companies and their customers.”.

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.”

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

Is Your CEO on Facebook Live?

SocialTimes Facebook

The social network added that it now has nearly 100 global business leaders across industries, regions, and enterprise sized organizations using Facebook as a communications channel, and it offered the following statistics: More than 150 million Facebook users are connected to brands from the top 50 companies in the Fortune 500. It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer.

The Emotion found in Social Data

Buzz Marketing for Technology

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

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Community Manager Appreciation Day: 5 Must-Reads

Firebelly

By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. Today is the 3rd annual Community Manager Appreciation Day !

5 Ways to Create an Authentic Social Presence

Simply Measured

Think of social media as a giant focus group – use it to learn how people are using your products post-purchase. Customers who engage with companies over social media are more loyal and they spend 20 percent to 40 percent more with those companies than other customers do.

How to Bring Humor to Community Management

Convince & Convert

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly.

How To Gain Consumer Insights That Boost Your Marketing Results

Unspoken

A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. The company that does not have its finger on its consumers’ collective pulse may be in danger of falling behind more astute competitors. The goal is to make the most money possible, and force consumers to use what the company is offering.

Realignment #3: From Passive Knowledge to Collaborative Discovery

SocialFish

Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside.

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Unspoken

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. Consumer insights don't necessarily come from one focus group or customer survey.

Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well.

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

It was also revealed that Dialogue Partners was the only company that had tendered for the project. Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes.

An Introduction to Social Media for Business

Sprout Social

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Why do you think virtual tours of company offices are so popular?

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. People want to buy from companies that are smart, helpful and responsive.

How to Sell Smarter Using Social Insights

Convince & Convert

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making.

How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could insert itself into this routine? These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee.

What’s Next for Social Data Intelligence

Convince & Convert

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. In the globalized village, social media is Earth’s biggest focus group.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mart Prööm presents more than a dozen examples of cool, and pioneering, Google+ brand pages from companies like Pepsi, Toyota, Fox News, Yahoo!

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Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter

Stay N' Alive

That company is Google, and believe it or not, their latest announcement of integration of Google+ with Google Apps puts them right, square in the middle of this competition for business collaboration, and it's a powerful one! Now, on top of your other Circles you can go back and click on just your company's circle and view just the updates from other employees in your organization. For a company this can be very useful. For a company this can be very useful.

Social Media Is CRM

Social Media Network Marketing

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social Media lends itself to Customer Relation Management.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers?

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology.

Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. If you’re a B2B company, how big are the companies you’re trying to acquire?