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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Here, you’ll find a sampling of TikTok’s latest trends and example videos you can use for inspiration. Learn more here. Fourteen hours.

Examples 142
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57 Social Media Policy Examples and Resources

Dave Fleet

Policy on Staff Use of Social Media. Use of social networking, microblogs and other third party websites. Social Media Guidelines. Social Media Policy. Social Computing Guidelines. Social Media Guidelines. Social Media Policy Procedures and Social Network Policy Procedures.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Sample code: utm_source=facebook.

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The Nine Best Facebook Marketing Tools

Webbiquity SMM

96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. LikeAlyzer provides daily updated Facebook statistics for your company or other Pages of interest.

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How to Hire a Social Media Manager: Our Exact Process and Job Description

Buffer Social

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. Real Life Example: .

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