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Open Community Case Study – Food Bank

SocialFish

We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. We like to have other people from departments share their success stories, different trends that they’ve tried, or different platforms that they’re finding success on — and how they’re doing that.”.

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Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Image: infradept via Flickr, CC 2.0. 6 Digital Marketing Trends to Watch in 2015.

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Monday Roundup: Thanksgiving

Waxing UnLyrical

Image: DVIDSHUB via Flickr, CC 2.0. Laura Click explores this trend in her Thanksgiving post from last year. Thank you for being part of the WUL community, and a blessed Thanksgiving to our U.S. community from me and mine. Are We Seeing the Slow Death of Thanksgiving? 18 Things For Which I Give Thanks.

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Monday Roundup: Lessons Learned

Waxing UnLyrical

Image: Steve Garfield via Flickr, CC 2.0. Why: earlier this year, AdWeek contributor Michelle Castillo took a look at the trend of traditional TV outlets striking up partnerships with digital upstarts. Five Lessons From Building an Online and Offline Community. Why: Building a community is not an easy task.

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6 Things The Army Taught Me About PR

Waxing UnLyrical

Image: familymwr via Flickr, CC 2.0. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. Image: rajkumar1220 via Flickr, CC 2.0.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!)

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