Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

YouTube 145

YouTube HootSuite Marketing Video 145

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Winning! :).

eBook 141

eBook Content Findability Template 141

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Ignite Social Media

JANUARY 9, 2017

At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. How much of your total budget went to community management?

Social Media 60

Social Media Marketing Exercises Social Networking 60

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 129

Reputation Tools Brands How To 129

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 92

Analysis Report Examples Tools 92

Pam Moore

JULY 13, 2020

As brands struggle to rise above the sea of status quo social media updates, videos, podcasts and blog posts, the digital and social web is beyond noisy. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Winning! :).

eBook 78

eBook Content Findability Template 78

Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand. In 280 characters or less.)

Social Media Management 82

Social Media Management Process Social Media Applications 82

Kikolani

APRIL 9, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, details about an exciting Internet Marketing internship program, and what’s coming up on kikolani.com. 8 ways for businesses to use social media. Location based marketing resources and tools. The magic fairy goal setting exercise.

Mashup 118

Mashup Resources iPad HootSuite 118

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Twitter is also a tool to get feedback, to network, to take notes, to market your product, to communicate with customers, to set up meetings, and to find prospects — among other things. Maki explains that there are 17 ways you can use Twitter. News consumption, of course, is just one of the things Twitter is used for.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Buffer Social

SEPTEMBER 20, 2023

When it comes to the amount of what to post, we’re grateful for the research and advice that others have put together on ideal frequency of all the social networks. Some neat exercises here could be reviewing what went into your social media marketing plan in the first place, i.e. your goals and purpose behind social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Kikolani

MAY 31, 2016

The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. This is a tremendous opportunity for marketers to get their name in front of people and capture their attention via innovative internet marketing tactics.

Tools 60

Tools Marketing SEO Analysis 60

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In social media, as in physical training, it takes time to see substantial results. And understand that if that’s the case, you’re not alone.

Social Media 176

Social Media B2B Exercises Hubspot 176

Laurel Papworth

JULY 6, 2010

Given that they could’ve combined this exercise with fundraising and ever-so-worthy causes, it’s pretty hard to justify spamming me-me-me links. Affiliate Marketers rejoice! This is an exercise in playing with viral. SocialSpamRUs or a fun little game with the community? Social Currency: What am I worth? (8).

Project 88

Project Influencer Reputation Exercises 88

Absolute PA

MAY 30, 2014

But you’re using Twitter as a marketing and communications tool, so while you’re there having a fine old time, add these simple ideas into the mix to instantly boost your Twitter kudos and make that time investment count. These are the social chit-chat, daily musings, funny observations and commentary type tweets.

Tips 89

Tips Twitter Exercises Community building 89

Buffer Social

APRIL 9, 2019

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Marketing goals.

Team 70

Team Social Media FAQ Sample 70

Almost Savvy

APRIL 6, 2009

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# tune us out. Ready to rev-up your profile?

Social Networking 215

Social Networking LinkedIn Lijit Virtual World 215

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. We look in depth at tools and analyse statistics and bottom line figures in social media.

Class 85

Class Training Social Media Case Study 85

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Kikolani

MARCH 24, 2011

5 universal principles of business and personal blogging – what they are, how they work together, and what happens to your community when one is missing. Making Money Online / Marketing / Online Business. Social Media / Social Networking. Find out and apply them to yours! Red Pandas. Red Pandas in the Snow.

Mashup 128

Mashup Resources Remix SEO 128

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. Skip to main content. Introduction.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Introduce yourself to the rest of the community. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. If you have specific questions about social networks that we should address as part of this module, please leave them for us here. Week 2-- Social Bookmarking and Tagging.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. Social media marketing certainly could use some certification to start with.

Social Media 197

Social Media Radian6 Small Business RSS 197

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Users can submit their page for critique from other designers and community members, join the discussion, and rate other landing pages at random, providing an objective analysis for every user.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Laurel Papworth

JULY 2, 2013

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

Course 102

Course Social Media Press Release Class 102

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Building a loyal fan base and community around your brand.

UGC 60

UGC Content Instagram Hashtag 60

Sherrilynne Starkie

MAY 4, 2012

If you had to quit one social network, which would it be? Six people would leave the most popular of social networks. It’s heartwarming that a few people couldn’t bring themselves to leave any network, but none shouldn’t be the answer when choosing at least one was the object of the exercise.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. I’m sharing the simple process below, plus a quick video to walk you through the social media bio formula. For example: Who are you speaking with on social media: small business, entrepreneurs, marketers.

Social Media 60

Social Media Real Estate Hashtag Social Networking 60

Ignite Social Media

SEPTEMBER 22, 2016

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. All this information stays in close quarters, without lag, and is a serious exercise in continuous improvement.

Social Media 60

Social Media Buy Cost Advertising 60

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. When planning your holiday marketing, appeal to what your customer wants: a real, unique brand that they can trust in, empathize with, and relate to. Hone In on Your Unique Messaging. Identify personas.

Authentication 42

Authentication Brands CSR Hotels 42

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare.

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Kikolani

JANUARY 29, 2010

3 ways to market yourself without business cards. 30 minutes a day online marketing tips. 5 C’s of affiliate marketing. And today, I woke up to congratulatory tweets because I was voted in the Top 10 Social Media Blogs list with other social media experts such as Mashable , Jay Baer , and Amber Naslund.

Mashup 116

Mashup Resources Adsense WordPress 116

Rebekah Radice

MAY 11, 2015

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. A business blog is an essential element of your marketing strategy. Decreases marketing costs through an integrated strategy. Know Your Target Market.

How To 132

How To Domain Name Hosting WordPress 132

Buzz Marketing for Technology

JUNE 27, 2008

HP Communities. Search: HP Communities. Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. Communities of Practice. The Hidden Power of Social Networks. Cultivating Communities of Practice. Communities (41 posts).

Wiki 100

Wiki Sports Collaboration Social Networking 100

Buzz Marketing for Technology

JULY 14, 2008

Communities of practice. Social networks. Actively build your social networks so you can tap into them when needed. Use rewards carefully and only after the other sources of influence have been exercised. Change management. Collaboration. Complexity. Expertise location. Facilitation. Intervention design.

Diagrams 100

Diagrams URL Technorati Exercises 100

Sprout Social

APRIL 15, 2024

Alongside coordinating crisis response communications, she also worked with other departments to manage the emergency. Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. Managing customer messages.

Press Release 93

Press Release Banking Reputation Marketing 93