Sprout Social

APRIL 18, 2022

Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities. — Twitter Communities (@HiCommunities) January 5, 2022.

Social Media 104

Social Media Film Exercises Social Networking 104

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 98

Communities Instagram Analytics Exercises 98

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Who are social media marketers, really? All data sources pointed to most social media marketers being Millennial white women.

Social Media 123

Social Media Survey Education Team 123

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Janet Fouts

APRIL 11, 2020

The community has responded with free mindfulness, meditation, yoga, and exercise classes online. I’ve worked in startups, marketing, social media and teaching mindfulness, emotional intelligence and positive psychology. Social media marketing and business strategizing. What can we do about it? How can I help you?

Exercises 127

Exercises Startup Class Training 127

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. It was so cool that you did the exercise too! In a certain market? Several of you shared your own three words with me as well.

Exercises 155

Exercises Consultant Journal Energy 155

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. This is one of the key success factors to content that converts to more attention, trust, traffic, engagement, community members, raving fans, leads and sales! Winning! :).

eBook 141

eBook Content Findability Template 141

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. In the marketing realm, there’s a lot of talk about empathy.

B2B 100

B2B Marketing Exercises How To 100

Likeable

SEPTEMBER 17, 2019

And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. We also tapped Jacqueline Elkort, Community Management Supervisor here at Likeable, so you have our take. A tone of voice exercise.

Influencer 81

Influencer Marketing CPM Fashion 81

Keyhole.co

MARCH 2, 2023

Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Waxing UnLyrical

JUNE 2, 2014

Exercises for Writing Conversationally. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. How to Achieve a Return on Conversation with Emotional Marketing. Why: Good marketing is about starting conversations, not shameless self promotion.

Conversation 205

Conversation Exercises Small Business Consultant 205

Ignite Social Media

JANUARY 9, 2017

At the start of a new year, many marketers are starting to develop or finalize budgets and plans for the year ahead. From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. How much of your total budget went to community management?

Social Media 60

Social Media Marketing Exercises Social Networking 60

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another.

Communities 62

Communities Brands Class Community building 62

Sprout Social

APRIL 16, 2020

There’s a reason why so many people consider social media marketing to be a fun job. Social media gives marketers a chance to exercise their creativity and create deep connections with their audience. Lean on your community. Acknowledge the good and the bad. — Nathan Allebach (@nathanallebach) April 9, 2020.

Social Media 145

Social Media Social Media Management Exercises Policies 145

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Keep it simple in marketing. Guest Post by Jack Vincent.

Marketing 100

Marketing Case Study Exercises Meeting 100

Social Media Strategies Summit

SEPTEMBER 14, 2021

First off, let’s dispel any notions that brand voice is a one-and-done exercise. Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities.

Brands 288

Brands Meme Research Social Media 288

Proactive Report

JUNE 16, 2012

Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. AARP was the logical community to reach the over 50′s demographic: they have publications, they have a website, they do events. This is number 6 in the Earned Media Series.

Communities 70

Communities Sports Exercises Tips 70

Buffer Social

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. it’s a new year we're excited to share some things we’re exploring for Communities early 2022 🤞 — Twitter Communities (@HiCommunities) January 5, 2022.

Social Networking 83

Social Networking Film GPS Communities 83

The Realtime Report

MAY 8, 2019

It started in the smartphone industry with new phones entering the market boasting additional features over last year’s model. Apartment communities have taken a page right out of that business philosophy. Together, the inner and outer community of each high rise creates a modern, luxurious appeal that renters are flocking to.

Real Estate 123

Real Estate Trends Transportation Construction 123

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. PR and Marketing folk don’t sleep. So while this exercise was in jest, it reminded me of just how important it is to write smart, simple and (ideally) succinct subject lines that don’t sound spammy, or superficial, or flat-out ridiculous. Specifically: 1.

Exercises 192

Exercises Consultant Blogger LinkedIn 192

Techipedia: Tamar Weinberg

JANUARY 11, 2012

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Engagement and community building is the time-consuming task of connecting with relevant social media participants. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ).

Company 210

Company Brands UGC How To 210

Pixlee

JULY 29, 2020

Fitness brands have the opportunity to drive new connections and become the ultimate thought leaders in the fitness space with their communities right now. While many are still not able to go to a gym and are staying safe at home, fitness brands have to shift the focus of messaging in their marketing campaigns.

Brands 71

Brands Class Crowdsourcing UGC 71

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. When they wanted to boost brand awareness among Latinx communities in the US, they ran a series of Spanish-language video ads on the platform.

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. YouTube Influencers are creators with substantial followings and engaged communities. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Published on 1.

YouTube 106

YouTube Influencer Meme Review 106

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Report Examples Tools 94

Likeable

MARCH 25, 2020

No matter what industry you’re in, odds are you’ve been impacted in some way—and so has your marketing strategy. So, here are a few tips for marketing during these unprecedented, anxiety-inducing, and just plain wacky times. Speaking of community, now is the time to focus on it. Don’t try to use the situation to your advantage.

Strategy 83

Strategy Content Exercises Communities 83

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. This is one of the key success factors to content that converts to more attention, trust, traffic, engagement, community members, raving fans, leads and sales! Winning! :).

eBook 78

eBook Content Findability Template 78

Sprout Social

OCTOBER 11, 2022

Social and world events impact your presence and community. Conducting a SWOT analysis on your channels and communication style will inform your strategy and prepare you to be proactive rather than reactive to world events. As mentioned earlier, your core values should guide your social marketing efforts.

Eventful 115

Eventful Social Media How To Sports 115

Lucy Hall

JANUARY 4, 2015

As we moved through each exercise, It got a little bit easier. Next Week, I'll try harder climbs and exercise more mid week to gain better fitness that's my goal! So what's rock climbing got to do with online marketing? Marketing / Business. This will take time to do just as building a business or community does.

Strategy 60

Strategy Exercises Marketing Energy 60

Likeable

OCTOBER 7, 2020

And corporate style guides are great, but the way your brand speaks and carries itself on social shouldn’t be the same as in other marketing. And lastly, it makes things super easy for new employees like community managers or copywriters who will be using the brand voice in their everyday work. A big tip here is to be specific.

Social Media 135

Social Media Brands Guidelines How To 135

Marketing to Serve

OCTOBER 1, 2017

And, what even is value in a world where so much is marketed to us as being valuable? Coming financial perspective, value as defined by the Harvard Business Review is “the worth in monetary terms of the technical, economic, service, and social benefits a customer receives in exchange for the price it pays for a market offering.”.

Questions 68

Questions Marketing Construction Price 68

Ignite Social Media

APRIL 13, 2018

Creating a thorough social media strategy is an important part of your overall marketing strategy. Since this strategy should contain details about what goes into each post and how those components align with your overall marketing strategy, there’s a lot to consider and remembering all of that can prove challenging.

Social Media 97

Social Media Strategy Exercises Guidelines 97

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 131

Content Marketing Cost Metrics 131

Waxing UnLyrical

MAY 13, 2013

Why: Shelly Kramer Breaks down the key focus areas including knowing your audience, keyword research, headlines, and marketing your post. And this is a fun and interesting exercise that could ultimately provide you with some very cool blog headlines. Blogging Best Practices: How to Get More Blog Readers. Why: Mark Schaefer rules!

Tips 196

Tips Wikimedia Survey Exercises 196