Laurel Papworth

MAY 10, 2011

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? What do you surmise?

Exercises 65

Exercises Social Media Diagrams Consultant 65

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Pam Moore

JULY 13, 2020

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Getting the attention of your audience is the first step. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content!

eBook 141

eBook Content Findability Template 141

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 132

Reputation Tools Brands How To 132

SocMed Sean

JANUARY 13, 2022

Well, to put it simply, TikTok is a social networking platform that focuses on short-form videos-- so, nope, you’re not going to be seeing hour-long ASMR videos here! Of course, apart from doing all these decision-making and brainstorming exercises, you have to determine what kind of content you’re leaning towards recording.

Tips 130

Tips Content Video Hashtag 130

Pam Moore

JULY 13, 2020

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. Getting the attention of your audience is the first step. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content!

eBook 78

eBook Content Findability Template 78

Buffer Social

DECEMBER 15, 2021

While this is necessary for promoting the job, it’s also an exercise in defining exactly what you want out of this role. Share the link to a social media graphic or short-form video content that you created: What’s your favorite social network? What do you think is the future of organic social media? (In

Social Media Management 82

Social Media Management Process Social Media Applications 82

Later

MARCH 22, 2021

From the rise of Clubhouse to the podcast boom, businesses and influencers are using audio content to connect with their communities and reach new audiences. While it’s slightly different from the content her Instagram community has come to love, it still works. Voice marketing is one of the hottest new trends. What Is Voice Marketing?

Marketing 82

Marketing Trends Hosting Instagram 82

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Using one or two of these methods may work in getting your news, but I’d say that a healthy combination of blogs and these social networks ends up giving me what I want. Reply sebbastian July 2, 2008 at 12:36 am Social networking is acting like a mirror now , people now feel no need to read newspapers daily or watch T.V.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Ignite Social Media

JANUARY 9, 2017

From a holistic marketing perspective, you may be deciding how much to allocate towards your social media marketing budget in the new year. After working with a real client on this very exercise, I wanted to give you an inside glimpse of how we approached it. How much of your total budget went to community management?

Social Media 60

Social Media Marketing Exercises Social Networking 60

Sprout Social

MARCH 7, 2024

This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. It allows you to benchmark your social performance against your top competitors so you can truly understand your brand’s social health.

Analysis 95

Analysis Report Examples Tools 95

Laurel Papworth

JULY 6, 2010

Given that they could’ve combined this exercise with fundraising and ever-so-worthy causes, it’s pretty hard to justify spamming me-me-me links. This is an exercise in playing with viral. SocialSpamRUs or a fun little game with the community? Twitter: Reputation Management in Social Networks (18).

Project 88

Project Influencer Reputation Exercises 88

Buffer Social

SEPTEMBER 20, 2023

When it comes to the amount of what to post, we’re grateful for the research and advice that others have put together on ideal frequency of all the social networks. Some neat exercises here could be reviewing what went into your social media marketing plan in the first place, i.e. your goals and purpose behind social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Convince & Convert

MAY 6, 2014

Going through this exercise with your clients will make you look like a hero, even if nothing else comes out of the meeting, because you will have unlocked deeper understanding and better communication. Social Media Strategy community helpfulness networking relationships social media strategy social networking youtility'

Real Estate 154

Real Estate How To Eventful Exercises 154

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Absolute PA

MAY 30, 2014

These are the social chit-chat, daily musings, funny observations and commentary type tweets. Remember Twitter is a SOCIAL network , and just like in any other social setting – whether that’s business focussed or not – small talk and chit-chat takes place. It’s a vital part of relationship and community building.

Tips 89

Tips Twitter Exercises Community building 89

Almost Savvy

APRIL 6, 2009

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# tune us out. Ready to rev-up your profile?

Social Networking 215

Social Networking LinkedIn Lijit Virtual World 215

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. The first step is to take a look at your social media program and determine if you’ve got a results problem that’s really an activity problem. Not a good plan.

Social Media 176

Social Media B2B Exercises Hubspot 176

Hootsuite

SEPTEMBER 9, 2020

So in that sense, whether or not YouTube meets social network criteria is irrelevant. How much overlap is there with audiences on your other social channels? Visit the Community tab, too. Compare your YouTube audience with your other social audiences. Look up your favourite brands and do the same exercise.

YouTube 145

YouTube HootSuite Marketing Video 145

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. We look in depth at tools and analyse statistics and bottom line figures in social media.

Class 85

Class Training Social Media Case Study 85

Buffer Social

APRIL 9, 2019

We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Move to Community folder.

Team 70

Team Social Media FAQ Sample 70

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Introduce yourself to the rest of the community. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. If you have specific questions about social networks that we should address as part of this module, please leave them for us here. Week 2-- Social Bookmarking and Tagging.

Web 2.0 206

Web 2.0 Badge Social Bookmarking Forums 206

Kikolani

MARCH 24, 2011

5 universal principles of business and personal blogging – what they are, how they work together, and what happens to your community when one is missing. Social Media / Social Networking. Build your social media embassy – a six step thought exercise on how to create your social media presence.

Mashup 128

Mashup Resources Remix SEO 128

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available. Skip to main content. Introduction.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Laurel Papworth

SEPTEMBER 1, 2010

A tip: To the Public Relations firm, instead of hiring a choreographer, dance troupe, and agency to promote to media and get covereage after the event, build an online community with resources for flash mobbers. Community Created. Semi-professional, more community less client focussed. They’re not cool or clever.&#.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Danny WhatMough

MAY 30, 2014

Last night at the latest PRCA #digibites event , a group of PR practitioners were put through their paces by Polpeo - a company that organises real-time social media crisis simulations. We were split into teams and tasked with responding to a social media crisis for a pet food brand.

Social Media 78

Social Media Press Release Reputation Exercises 78

Sherrilynne Starkie

MAY 4, 2012

If you had to quit one social network, which would it be? Six people would leave the most popular of social networks. It’s heartwarming that a few people couldn’t bring themselves to leave any network, but none shouldn’t be the answer when choosing at least one was the object of the exercise.

Social Networking 334

Social Networking Exercises LinkedIn ROI 334

Kikolani

APRIL 9, 2010

88 designer’s workstations in the design community. The magic fairy goal setting exercise. Articles featured in the resources come primarily from people I interact with in the comments, and on the social networks. Unique and creative portfolio designs. 4 tips on designing a personalized Twitter background.

Mashup 118

Mashup Resources iPad HootSuite 118

Laurel Papworth

JULY 2, 2013

Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? This 3 Day Social Media course in Sydney is a mix of lecture, group challenges and computer based exercises (bring your own laptop or use ours ).

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Handson means the practical exercises are computer based (we have a lab). Google Plus reached 49 million members (Dec 2011) in only a few months!

Training 76

Training Social Media Class Course 76

Convince & Convert

FEBRUARY 11, 2015

Users can submit their page for critique from other designers and community members, join the discussion, and rate other landing pages at random, providing an objective analysis for every user. Social sharing – Extend your reach to new visitors by harnessing the power of your social network.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Sprout Social

MAY 11, 2020

Doing so means paying keen attention to seemingly small details of your profile and social bios. Since most journalists on social media are laser-focused on Twitter, that’s what we’ll focus on. These tips apply to other social networks as well, though. Journalists represent a community.

Journal 122

Journal Social Media How To Hashtag 122

Ignite Social Media

SEPTEMBER 22, 2016

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. All this information stays in close quarters, without lag, and is a serious exercise in continuous improvement.

Social Media 60

Social Media Buy Cost Advertising 60

Buzz Marketing for Technology

JULY 14, 2008

Communities of practice. Social networks. Actively build your social networks so you can tap into them when needed. Use rewards carefully and only after the other sources of influence have been exercised. Change management. Collaboration. Complexity. Expertise location. Facilitation. Intervention design.

Diagrams 100

Diagrams URL Technorati Exercises 100

Jason Yormark

DECEMBER 28, 2009

I’ve talked with many small businesses that are so out of the loop, that I could easily see them being “wowed&# by anyone armed with just basic knowledge of how to get around the major social network channels. Social media marketing certainly could use some certification to start with. Thank you for the shout out!

Social Media 197

Social Media Radian6 Small Business RSS 197

Kikolani

JANUARY 29, 2010

Wednesday, I woke up to a comment from Fred von Graf , founder of SMAZ, that I won a trip to Mexico for a tweet contest on the Worst Social Media Fail of 2009, which I believe is businesses who use social media as a one way advertising platform instead of two way conversation between them and their community.

Mashup 116

Mashup Resources Adsense WordPress 116