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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media. People form social media groups and communities to discuss matters they care about. These and more you can find in the right groups/communities. Image via Pixabay , Creative Commons CC0.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

The online community encourages patients and caregivers to share their experiences and become Mayo Clinic Champions. It has proven that creative communications are possible even in a highly regulated industry. Image: Noah Näf via Unsplash, Creative Commons CC0. Boldly share the stories that have been overlooked.

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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” ” So not only do we have to be creative, but we also must prove our value – each and every time.

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How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. Wouldn't you like to be in her kitchen?

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Image by ElisaRiva via Pixabay, CC0 Creative Commons. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications. The post The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing appeared first on Shonali Burke Consulting.